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Audiovisual Interaction
If you like audiovisual interaction, you are on the right page! We post news articles that interest us: multi-screen solutions, OTT, social TV, navigational interfaces, digital content on TV, companion devices and the web, synchronised advertising and much much more!
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The Technology Behind Mobile Research: Browsers vs. Apps

The Technology Behind Mobile Research: Browsers vs. Apps | Audiovisual Interaction | Scoop.it

There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.

 

At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.

 

I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.

 

“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”


Via Russ Merz, Ph.D.
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Becky Roehrs's comment, May 13, 2013 11:05 PM
Point taken-it may matter. Sometimes, there is not a "best" way-there are many ways.
Russ Merz, Ph.D.'s comment, May 14, 2013 8:01 AM
I think it depends on why a marketer is using a mobile optimized website versus an app to deliver customer experiences. Some experiences may be better delivered via an app such as Starbucks customer loyalty program which works very smoothly via a smartphone. I doubt a mobile optimized website would work as well.
malek's curator insight, May 14, 2013 10:52 AM

When it comes to mobile search, I share the same view: I am with the fence-sitters

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MediaPost Publications Big Tablet Sales Push Video, App Downloads 04/26/2012

Big Tablet Sales Push Video, App Downloads - 04/26/2012...
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Connected TV: the holy grail for content and advertising

Connected TV: the holy grail for content and advertising | Audiovisual Interaction | Scoop.it
Branded entertainment utilising apps may be equally as powerful in creating engagement as more traditional ad spots, says Zachary Weiner...
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Zeebox: The social TV app that gets it right?

Zeebox: The social TV app that gets it right? | Audiovisual Interaction | Scoop.it
While there's no shortage of apps designed to enhance our TV viewing, be they media check-in apps like GetGlue or more interactive experiences like Miso. An iPad and browser-based app ... (RT @marketingwizdom: Zeebox: Social TV Done Right?
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Apps' popularity influencing TV

Apps' popularity influencing TV | Audiovisual Interaction | Scoop.it
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game.

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Data Points: How We Use Our Mobiles

Data Points: How We Use Our Mobiles | Audiovisual Interaction | Scoop.it
Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Via Alex Butler
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Social TV Week in Review: The Kids Are Alright – And Still Watching TV! + New Apps Need New Ideas + More

Social TV Week in Review: The Kids Are Alright – And Still Watching TV! + New Apps Need New Ideas + More | Audiovisual Interaction | Scoop.it
New Social TV surveys, studies and stats abound this week. Findings included the revelation that while [American] teens are spending time in front of a growing range of screens, they are still spen...
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Social TV and the “Second Screen”

Social TV and the “Second Screen” | Audiovisual Interaction | Scoop.it
A lot is being discussed about social media as an extension of the TV viewing experience. Social media comments around the 2012 Oscars were 250 percent higher than in 2011. For the Grammys, there w...
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