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Audiovisual Interaction
If you like audiovisual interaction, you are on the right page! We post news articles that interest us: multi-screen solutions, OTT, social TV, navigational interfaces, digital content on TV, companion devices and the web, synchronised advertising and much much more!
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Effect of second screen usage for advertisers (Adweek March 2013)

Effect of second screen usage for advertisers (Adweek March 2013) | Audiovisual Interaction | Scoop.it
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.

Via Jeroen Doucet
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Jeroen Doucet's curator insight, August 26, 2013 4:41 AM

Interesting number from a reliable source that we often refer to.

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TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com

TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com | Audiovisual Interaction | Scoop.it
So far, TV Everywhere has been mostly a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens.

Via Peter Rosenberg
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Peter Rosenberg's curator insight, June 6, 2013 3:25 PM

A robust cross platform measurement system with industry wide acceptance will be the key to driving content availability.

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Tablet ownership, TV advertising and catching the shopper off guard - Brand Republic News

Tablet ownership, TV advertising and catching the shopper off guard - Brand Republic News | Audiovisual Interaction | Scoop.it
An increase in tablet ownership is forcing brands to rethink how they communicate with TV audiences, writes James Lunn, innovations director, Savvy Marketing. - Brand Republic
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TV Everywhere doing its job, but no fees yet and advertising will not fund it | Videonet

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Top 10 Insights for Magazine Tablet Advertising by Kantar Media - WPP

As the tablet technology has revolutionized consumer behavior, it has generated significant interest among media owners as a new platform for distributing content to audiences.
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Is TV Ready for Its iPhone Moment? | Viewpoint: Editorial - Advertising Age

Is TV Ready for Its iPhone Moment? | Viewpoint: Editorial - Advertising Age | Audiovisual Interaction | Scoop.it

It's been five years since Steve Jobs unveiled the "Jesus Phone" in January 2007, but I distinctly recall the criticism. The iPhone was too expensive...


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Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC]

Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC] | Audiovisual Interaction | Scoop.it
This infographic looks at the mobile landscape in emerging markets with advertisers in mind.
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As tablet usage grows, can publishers evolve fast enough?

As tablet usage grows,  can publishers evolve fast enough? | Audiovisual Interaction | Scoop.it
As the buzz around the new iPad launch continues, both traditional and online publishers are “caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course.
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Mobile adoption in 2013: it’s time to stop calling it “second screen”

Mobile adoption in 2013: it’s time to stop calling it “second screen” | Audiovisual Interaction | Scoop.it
Mobile is pervasive, it's ubiquitous, it's everywhere. It's time we finally accept that mobile is more than a second screen. It's the new norm of computing. And that changes everything.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 18, 2013 1:21 PM

Is second screen the real first screen? For advertising it will become the first one.

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Brasil: Inversión publicitaria en TV paga creció 17,9% en 1er. semestre | Prensario Internacional

Brasil: Inversión publicitaria en TV paga creció 17,9% en 1er. semestre | Prensario Internacional | Audiovisual Interaction | Scoop.it
La inversión publicitaria en TV paga creció en Brasil 17,9% en el primer semestre 2012, de acuerdo a los datos de Projeto Inter-Medios citados por Pay...
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Social Media Advertising Is Set to Explode. Who Will Control It? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Social Media Advertising Is Set to Explode. Who Will Control It? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Audiovisual Interaction | Scoop.it
At stake is who will control, and earn the lucrative fees, from the cash companies are pouring into Facebook and Twitter ads.

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NAB Show: Connected TV, Advertising And Mishaps | InteractiveTV Today

NAB Show: Connected TV, Advertising And Mishaps | InteractiveTV Today | Audiovisual Interaction | Scoop.it
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
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Believe The Hype? Four Things Social TV Can Actually Do | Commentary and analysis from Simon Dumenco - Advertising Age

Believe The Hype? Four Things Social TV Can Actually Do | Commentary and analysis from Simon Dumenco - Advertising Age | Audiovisual Interaction | Scoop.it
Two recent conversations I had with high-level media executives reminded me that not everyone understands the term "social TV."...
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MediaPost Publications Advertisers Recycle Print Ads For Tablets 04/09/2012

MediaPost Publications Advertisers Recycle Print Ads For Tablets 04/09/2012 | Audiovisual Interaction | Scoop.it
Advertisers Recycle Print Ads For Tablets - 04/09/2012...
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Connected TV: the holy grail for content and advertising

Connected TV: the holy grail for content and advertising | Audiovisual Interaction | Scoop.it
Branded entertainment utilising apps may be equally as powerful in creating engagement as more traditional ad spots, says Zachary Weiner...
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