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Audiovisual Interaction
If you like audiovisual interaction, you are on the right page! We post news articles that interest us: multi-screen solutions, OTT, social TV, navigational interfaces, digital content on TV, companion devices and the web, synchronised advertising and much much more!
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» Study: phones distract from TV, but ads in sync boost recall

» Study: phones distract from TV, but ads in sync boost recall | Audiovisual Interaction | Scoop.it
Study: phones distract from TV, but ads in sync boost recall...
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Social Media Display Fuelling Ongoing Internet Ad Growth

Social Media Display Fuelling Ongoing Internet Ad Growth | Audiovisual Interaction | Scoop.it
The internet will attract 21 percent more ad spend each year on its way to gobbling 22.1 percent of the total market by 2014, according to latest ZenithOptimedia projections.
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Why you should get creative with video advertising formats | TheMediaBriefing

As far as the media landscape is concerned, there has been continual change. So it comes as no surprise that we’ve seen incredible growth for video ad formats in the last couple of years.
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The Trouble with Targeting on Connected TV | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

The Trouble with Targeting on Connected TV | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Audiovisual Interaction | Scoop.it
Precise targeting is the only way connected TV advertising can succeed, and for that advertisers need to move from cookie-based targeting to targeting based on an ID.

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Report: VOD pay-TV service failing to reach its potential

Report: VOD pay-TV service failing to reach its potential | Audiovisual Interaction | Scoop.it
The report, “Making Ad-Supported VOD Work,” from TDG finds just 1 percent of all U.S. TV viewing is done via video on demand.
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MediaPost Publications Ad Legends Re-Imagine Iconic TV Messages For Digital Web 03/13/2012

Ad Legends Re-Imagine Iconic TV Messages For Digital Web - 03/13/2012...
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