Audiovisual Interaction
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Audiovisual Interaction
If you like audiovisual interaction, you are on the right page! We post news articles that interest us: multi-screen solutions, OTT, social TV, navigational interfaces, digital content on TV, companion devices and the web, synchronised advertising and much much more!
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Nielsen Confirms Second-Screen Use is Rising

Nielsen Confirms Second-Screen Use is Rising | Audiovisual Interaction | Scoop.it
Nielsen Confirms Second-Screen Use is Rising. NEW YORK, June 17: Almost half of smartphone owners and tablet owners are using their devices for second-screen interaction while watching television, Nielsen reveals in its latest survey..

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Nielsen Explores Facial Recognition Tech For Ratings

Nielsen Explores Facial Recognition Tech For Ratings | Audiovisual Interaction | Scoop.it
Nielsen Explores Facial Recognition Tech For Ratings - 01/23/2013
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After the news about Google TV watching consumer behaviour, this just emphasizes the feeling of big brother watching you...

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The Cross-Platform Report: A New Connected Community | Nielsen Wire

The Cross-Platform Report: A New Connected Community | Nielsen Wire | Audiovisual Interaction | Scoop.it
Modernity, in its new form, enables myriad content access points, a fact of which Americans are taking full advantage.
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How smartphones and tablets are fueling commerce

How smartphones and tablets are fueling commerce | Audiovisual Interaction | Scoop.it
Smartphones and tablets are driving both in-store and online commerce, but their roles are distinct in many ways. Nielsen shed some light on how consumers are using both devices to aid their shopping.
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Nielsen study finds 'second screen' viewing enhances TV experience

Nielsen study finds 'second screen' viewing enhances TV experience | Audiovisual Interaction | Scoop.it
So-called second screen viewing, when people watch TV with a portable device, is on the upswing.

When viewers watch a TV program with a tablet device, they tend to check their email, hunt for sports scores or seek additional information about the show or a commercial they were watching on the big screen.

A new report by Nielsen Co., released Friday, underscores what network television researchers have been preaching for more than a year: that "second screen viewing" appears to augment the TV viewing experience rather than steal away viewers.

Nielsen's State of the Media: Advertising & Audiences report found that men, when watching TV and using a tablet simultaneously, were more likely than women to look for information related to a TV program they were watching (39% versus 34%). Women were more inclined to seek information related to a television commercial (24% versus 21%).

Not surprisingly, teenagers with tablets were far more apt to visit a social media site while watching TV than were older baby boomers and seniors (62% versus 33%).

The report also found cultural differences in TV watching and the use of digital video recorders. Nielsen said that white TV viewers use digital video recorders on a daily basis twice as much as any other group, while Asian Americans appear to spend a higher proportion of their overall TV time watching their previously recorded programs.

Adults age 25 to 54 appear to be heavily influenced by advertising. Nielsen said that demographic group was 23% more likely than the average U.S. Internet user to follow a brand through social networking sites, and 29% more likely to purchase a product online that had been featured on TV.

Finally, teenagers used a game console for eight minutes a night, on average -- more than twice as much as the general TV population.


Via Virginie Colnel
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Nielsen: Number of homes subscribing to cable decreasing

Nielsen: Number of homes subscribing to cable decreasing | Audiovisual Interaction | Scoop.it

Americans are still watching plenty of TV programming (maybe too much for their own good), but how they’re going about it is changing.  The migration from the traditional cable television setup to Internet-connected options (whether it be a computer, mobile device or just the TV itself) with streaming video subscriptions isn’t happening drastically or overnight.  But the shifts in behavior and how people are spending their money on digital media is still significant.  According to a new survey from Nielsen Wire, homes with broadband Internet and free, broadcast TV are becoming a growing trend, increasing by 22.8 percent during the last year.  Sure, they represent only less than five percent of U.S. households with TVs, but Nielsen found that this demographic tended to stream video twice as much as the general population and watch half as much TV. That’s a big deal for online advertisers as well as the content providers, whether it be the digital media services (i.e. Netflix) or the networks and movie studios.


Via Peter Rosenberg
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Second screens not distracting TV viewers, says Nielsen | IP&TV News

Second screens not distracting TV viewers, says Nielsen | IP&TV News | Audiovisual Interaction | Scoop.it
A new report from Nielsen suggests that owners of smartphones and tablets are actually using these devices to engage more deeply with the content they are watching, despite the suspicions of many industry watchers that they are nearly always a distraction,...
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TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com

TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com | Audiovisual Interaction | Scoop.it
So far, TV Everywhere has been mostly a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens.

Via Peter Rosenberg
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Peter Rosenberg's curator insight, June 6, 2013 3:25 PM

A robust cross platform measurement system with industry wide acceptance will be the key to driving content availability.

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Nielsen | Social Media Report 2012

Nielsen | Social Media Report 2012 | Audiovisual Interaction | Scoop.it

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Mike Ellsworth's curator insight, January 10, 2013 10:06 PM

Great compendium of stats on social media courtesy of my former employer.

Mike Ellsworth's comment, January 16, 2013 10:08 PM
Thanks for the reScoop!
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TV is far from dead, Nielsen says

TV is far from dead, Nielsen says | Audiovisual Interaction | Scoop.it
Despite the surge in viewing from mobile devices and other gadgets, TV sets continue to dominate as the favorite way to catch content. Read this blog post by Lance Whitney on Internet & Media.
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Nielsen: Women more likely to visit a social networking site while watching TV

Nielsen: Women more likely to visit a social networking site while watching TV | Audiovisual Interaction | Scoop.it
The latest data from Nielsen's State of Media: Advertising and Audiences report.

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Nielson Study: Almost 90 Percent of US Tablet Owners Use While Watching TV

Nielson Study: Almost 90 Percent of US Tablet Owners Use While Watching TV | Audiovisual Interaction | Scoop.it
Social TV Apps - The Future of Transmedia, Social TV, Smart TV and Connected TV - TV Widgets, Samsung, Google TV, Apple TV, Yahoo Connected TV, Boxee, Roku, HbbTV, Project Canvas, Android, Sony, NetTV...
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