Corporate Communication and new media
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Corporate Communication and new media
Boost your business communication with the strategic use of new media.
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11 Great Pinterest Tools to help you Promote your Business

11 Great Pinterest Tools to help you Promote your Business | Corporate Communication and new media | Scoop.it
Pinterest is a great tool for collecting and 
organizing things you love online.
It was also the fastest growing social network
in 2012 with a growth of 1047%.

Pinterest allows users to save (
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If Your Business Sucks, Don’t Blame the Market

If Your Business Sucks, Don’t Blame the Market | Corporate Communication and new media | Scoop.it

Market's don't turn businesses bad, failure to respond to markets does... 


Via Robin Good
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Can You Start Charging For Your New Online Service From Day One?

Can You Start Charging For Your New Online Service From Day One? | Corporate Communication and new media | Scoop.it




Via Robin Good
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Robin Good's curator insight, August 6, 2013 11:01 AM



Christian Rennella has an interesting article on ESBJournal, analyzing three fundamental aspects that, in his view, define the failure or successof an online startup. These are:


1) Does what you are developing resolve a real issue?


2) Would customers be willing to pay for it in the medium and long term?


3) Is there space for future growth?


And I can't but agree with his assessment that the best business model that can be adopted today by a new online startup is monthly subscriptions.



Interesting. 7/10


Full article: http://esbjournal.com/2013/08/why-should-an-entrepreneur-charge-for-their-services-from-day-one/ 


(Image credit: Buy now sign - Shutterstock)



Kim Golez's curator insight, August 9, 2013 12:42 PM

You got a point here man hehe

EZIA's curator insight, September 11, 2013 10:24 AM

Better have a good plan in place to manage your online sales.

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Generate traffic in 50 different ways, including Scoop.it!

Generate traffic in 50 different ways, including Scoop.it! | Corporate Communication and new media | Scoop.it
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.
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Tahar Mehenni's curator insight, December 4, 2013 7:02 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Information Age Technology LLC's curator insight, December 10, 2013 1:09 PM

Great online marketing tips.

aanve's curator insight, February 8, 2014 12:42 AM

www.aanve.com

 

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Why video is "liquid" content in a solid social media world - Schaefer Marketing Solutions

Why video is "liquid" content in a solid social media world - Schaefer Marketing Solutions | Corporate Communication and new media | Scoop.it

For video to be truly social we need to think about the technology in a new way.


...Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’


But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video.”


In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. He asks how we can make video live up to the same expectations and thus make the user experience more seamless. These are valid questions. I want to crack open the problem by using an analogy: video is “liquid”  and social media is “solid.”.…


Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 2013 9:44 AM

Why video must be in your future content marketing tool box

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10 Best Tools to Measure and Track Your influence Online

10 Best Tools to Measure and Track Your influence Online | Corporate Communication and new media | Scoop.it
Online Tools makes it easy to measure and track influence online, People who are blog owners or marketing executives, here’s the list of Best Tools that you can use.

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How to Monetize Your Knowledge

How to Monetize Your Knowledge | Corporate Communication and new media | Scoop.it
According to statistics, most small businesses today are service providers. They may be financial advisors, lawyers, personal trainers, accountants, dentists, pool cleaners, consultants, engineers or in similar occupations.

Via TechinBiz
wolfsuniworld's insight:
Great ideas at the end of the article
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Are Podcasts the New Video Content? - Business 2 Community

Are Podcasts the New Video Content? - Business 2 Community | Corporate Communication and new media | Scoop.it
Are Podcasts the New Video Content? Business 2 Community However, Facebook brand pages and talk of Twitter for business quickly took center stage among web workers, and savvy marketers wisely focused their attention on delivering visual forms of...
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26 Unique Ways to Create Social Media Magic

26 Unique Ways to Create Social Media Magic | Corporate Communication and new media | Scoop.it

Do you find the creation of valuable content that both activates and inspires a thriving community elusive?


The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you create social media magic within your business!


How can you do it? Believe it or not, you don’t have to spend hours per day formulating your perfect post. You need a roadmap, a basic understanding of who your target market is and these first 26 tips! (part one of our two-part series)...


Via Jeff Domansky
wolfsuniworld's insight:
Great article shows basic rules
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Jeff Domansky's curator insight, November 11, 2013 11:29 AM

This is a terrific social media blueprint for beginners and old hands. Recommended reading. 9/10

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4 secrets to standing out on LinkedIn

4 secrets to standing out on LinkedIn | Corporate Communication and new media | Scoop.it
Want to attract some attention—the good kind—on the professional social network? Follow this advice from LinkedIn itself.

Via Anita Windisman
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Communication Gap is Big Problem For Small Business - BusinessNewsDaily

Communication Gap is Big Problem For Small Business - BusinessNewsDaily | Corporate Communication and new media | Scoop.it

The smaller a business is, the less likely it is that its employees understand the company's goals, a new study shows.


Via Mafalda Correia
wolfsuniworld's insight:
How important is it to solve internal communication problems?
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Mafalda Correia's curator insight, August 15, 2013 6:31 AM

35 percent of executives from companies with 20 to 49 employees said their employees are not aware of the firm's overall objectives.

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10 Reasons Why You Should Choose Twitter Over Facebook - Business 2 Community

10 Reasons Why You Should Choose Twitter Over Facebook - Business 2 Community | Corporate Communication and new media | Scoop.it

Choosing the right platform for your brand can make a world of a difference in the way you retain existing customers and the rate at which you attract new ones. Let's have a look on why is Twitter recommended for businesses and brands over Facebook.


Via Ivo Nový
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José Gil de Sagredo's curator insight, November 10, 2013 2:24 PM

Tengo que revisar esto.... 

 

9 razones para priorizar Twitter sobre Facebook en la estrategia de social media

http://www.puromarketing.com/42/18533/razones-para-priorizar-twitter-sobre-facebook-estrategia-social-media.html#

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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | Corporate Communication and new media | Scoop.it

Most companies don’t do a particularly good job of selling their products. Rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, a lot of businesses go with a spray-and-pray approach.



Via Dr. Kimberly Hurns, Ivo Nový
wolfsuniworld's insight:
Short overview on what to do for better positioning
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Ivo Nový's curator insight, November 10, 2013 10:18 AM

High-impact content is the best tool for moving customers through the sales process. If it's done right.

TheSoulfulEMU's curator insight, November 10, 2013 2:15 PM

"Keys to keep handy everytime you see the door of Marketing opportunities!"

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Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC]

Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC] | Corporate Communication and new media | Scoop.it
You know that social media thing?
It’s getting pretty big. Collectively, Facebook.

Via Brian Yanish - MarketingHits.com
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Hrhug's curator insight, November 17, 2013 1:58 PM

#1 is Twitter, followed by Google+ and Facebook. Good stats broken down by age.

Human@s's curator insight, November 19, 2013 6:28 AM

Gráfico del aumento del uso de redes sociales

Núria Rabassa's curator insight, April 21, 2015 1:46 PM

Aquest post ens parla de com les noves xarxes socials més populars del moment han anat creixent entre els anys 2004 i 2013.

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Sell, Rent or Offer Video Subs On Your Commercial Video Channel: Pivotshare

Sell, Rent or Offer Video Subs On Your Commercial Video Channel: Pivotshare | Corporate Communication and new media | Scoop.it
Pivotshare helps media creators and publishers sell their digital video content direct to their audiences, on our platform or your own site.

Via Robin Good
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Robin Good's curator insight, May 9, 2013 5:59 AM


Pivotshare is a web service that allows any author or independent publisher to create a professional-looking video venue where to showcase, organize and (optionally) sell access to video and audio content.


Video channels created on Pivotshare will have a personalized URL such as robingood.pivotshare.com, and you can further brand the channel with your selected profile picture or logo and your favorite background.


Video channels can be displayed as "showcases" or "libraries" depending on the quantity of material you have available, can be embedded on any web site and can be easily viewed across all types of screens and devices, from desktop to mobile.


On Pivotshare you can upload directly .MP4, .MOV, .SWF, .FLV, .AVI, and .MP3 files and organize them into discrete collections. You can add names, descriptions, relevant tags as well as decide how you want to make this material accessible.


You can for example let everyone see freely certain content, while at the same time making a "tip jar" facility available and setting your preferred minimum tip level. Or you can decide to set a "monthly subscription price", rather than a "rental" or "purchase" fee.


Check this image to get a better idea: http://o7.no/15Mgscw


It is also possible to invite and collaborate with other authors / publishers contributing all to the same video channel.



Pivotshare is definitely a gret solution for independent authors and publishers, who are looking to start their commercial video channel online with the minimum effort and the maximum of results.


There are no costs involved. Pivotshare keeps a fixed percentage of your incoming revenues (unclear how much exactly).


Free to use.


More info: http://www.pivotshare.com/


Try: http://www.pivotshare.com/try/


Channel examples: http://www.pivotshare.com/#featuredchannels




Robin Good's curator insight, May 9, 2013 6:03 AM

Recommended.

Mr Tozzo's curator insight, May 14, 2013 9:20 AM

Create a Professional Video Channel Where To Sell and Rent Your Clips: Pivotshare

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Major Online Retailers Say The Power Of Email Is Dying

Major Online Retailers Say The Power Of Email Is Dying | Corporate Communication and new media | Scoop.it

Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.


Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.


"I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel," Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider's Ignition 2013 conference....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 2013 9:10 AM

The pressure is on email and marketers need to look at alternate channels including social media and content marketing.

Sam Cloutier's curator insight, November 14, 2013 11:01 AM

No surprise here that email marketing is on the decline! Such a big opportunity to begin using a mobile first approach to marketing!

FRANK FEATHER ~ Business Futurist's curator insight, November 14, 2013 11:16 AM

NO SURPRISE -- It is PUSH marketing, duh! Stupid people.

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5 Tips for Marketing a Small Business Using Video

5 Tips for Marketing a Small Business Using Video | Corporate Communication and new media | Scoop.it

Via Daniel Watson
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malek's curator insight, November 14, 2013 8:01 AM

Practical five tips for marketing  using video to help your small biz.

Randi Thompson's curator insight, November 14, 2013 8:41 AM

How can video marketing make a difference for your online business?

Timothy Jacquet's curator insight, November 14, 2013 9:52 AM

I will certainly use this recommendation!

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Social Media Map

Social Media Map | Corporate Communication and new media | Scoop.it
"Alle" Social Networks auf einen Blick.Eine wirklich vollständige Übersicht über alle Dienste wird es nicht geben, aber diese interaktive Map hilft sicher weiter wenn man mal einen Startpunkt haben[...]...

Via Ulla Autenrieth
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Ulla Autenrieth's curator insight, October 16, 2013 4:57 AM

"All" networks and platforms on one map. Great overview!

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Why the Largest Social Network in 2015 Won't be Facebook, and Will Be From Asia | Innovation Insights | Wired.com

Why the Largest Social Network in 2015 Won't be Facebook, and Will Be From Asia | Innovation Insights | Wired.com | Corporate Communication and new media | Scoop.it
Image: lumaxart/Flickr We're all familiar with the major social networks in the U.S. (FB, Twitter, etc.) as well as which ones are up and coming (Vine,
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Corporate communications go mobile - Marketing Week

Corporate communications go mobile - Marketing Week | Corporate Communication and new media | Scoop.it
Corporate communications go mobile
Marketing Week
But what's the implication for corporate communications? Old divisions and comforting categorisations like 'business-to-business' have gone. Social and business media are, more and more, one medium.
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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | Corporate Communication and new media | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued. To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.


Via Lauren Moss
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ChaZING Smart Shops's curator insight, November 10, 2013 1:25 AM
How much is twitter worth (to small businesses)? Zorrolist Marketplace
Graham Couling's curator insight, November 10, 2013 9:20 AM

Our company has been focusing on Facebook for approximatley a year. In our experience thus far, Facebook has been a more effective social B to C platform than Twitter. That said, as we learn and progress with Twitter, we are confident that Twitter will compliment our Facebook and other social platform efforts.

Stéphane Hardel's curator insight, December 15, 2013 6:11 AM

Encore une petite couche de gazouillis

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Social Media Marketing Tips for Small Business

Social Media Marketing Tips for Small Business | Corporate Communication and new media | Scoop.it

Via Daniel Watson
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SEO HELP's curator insight, January 23, 2014 2:18 AM
Social media marketing tips for small business firms
ariesintl's curator insight, August 13, 2014 2:28 AM

SEO Services

SEO HELP's curator insight, August 13, 2014 3:40 AM

Advisable social media marketing tips for small business owners

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Are Facebook and Twitter metrics worth anything to TV networks? - Silicon Valley Business Journal

Are Facebook and Twitter metrics worth anything to TV networks? - Silicon Valley Business Journal | Corporate Communication and new media | Scoop.it
Economic Times
Are Facebook and Twitter metrics worth anything to TV networks?
Silicon Valley Business Journal
Facebook and Twitter are now offering up their metrics to networks, but the question remains, are they worth anything?

Via Thomas Faltin
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Breaking Down 9 Wildly Successful Video Marketing Campaigns - Business 2 Community

Breaking Down 9 Wildly Successful Video Marketing Campaigns - Business 2 Community | Corporate Communication and new media | Scoop.it
Breaking Down 9 Wildly Successful Video Marketing Campaigns
Business 2 Community
YouTube is, for the most part, used in a non-professional way as a medium to share entertaining and informal videos.
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7 Ways To Effectively Use Twitter

7 Ways To Effectively Use Twitter | Corporate Communication and new media | Scoop.it
How does one effectively use it? How do you find and effectively use Twitter to find interesting people? By following these tips, of course!
The post 7 Ways To Effectively Use Twitter appeared first on Edudemic.

Via TechinBiz
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