"After having been offered a wider choice, the audience now got a louder voice. They could actually start to communicate with the television makers and let them know whether they liked what they saw... or not! The person that television had been working for over a 50 years period – the viewer – now became the “consumer”. Enter on stage: the marketeers!
Changes… yes, but all in all it was still an evolution, although one that started to seriously undermine the certainties that had always been the cornerstone of the relation with the audience. By the turn of the century, these changes became really disruptive. Television became business and the first victim of that evolution was the public broadcasting service.