Audiovisual 2.0
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Audiovisual 2.0
La rete al centro dei nuovi linguaggi e delle nuove pratiche audiovisive. Possono le culture partecipative diventare i nuovi propulsori dell'innovazione linguistica?
Curated by mirmilla
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Cinderella 2.0: Transmedia Storytelling

"This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating powerful creative ideas that work seamlessly across a variety of media touch points to connect with consumers."

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Audiovisual 2.0 | Scoop.it
This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web.

Via Justin Nalepa
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Justin Nalepa's curator insight, March 26, 2013 2:27 PM

The transmedia secret behind it all:

 

"At its core, it is surprisingly simple -- completely immerse your audience into the world of the movie, beginning days before they even step near the theater, as a means to get them to connect with the story in a deeper way."

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Paticipation Continuum: Brian Seth Hurst | Future...

Paticipation Continuum: Brian Seth Hurst | Future... | Audiovisual 2.0 | Scoop.it
Paticipation Continuum: Brian Seth Hurst | Future of Storytelling 2012 4 interesting levels of engagement between storytellers and audiences...

 

"The changing dynamic between storytellers and audiences."

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Spaghetti Transmedia: LE LOGICHE DEL TRANSMEDIA (by Henry Jenkins) reinterpretate (ITALIAN STYLE) da SVEVA WIQUEL!!

Spaghetti Transmedia: LE LOGICHE DEL TRANSMEDIA (by Henry Jenkins) reinterpretate (ITALIAN STYLE) da SVEVA WIQUEL!! | Audiovisual 2.0 | Scoop.it

Henry Jenkins, the father of Transmedia, wrote for the first time the TRANSMEDIA LOGICS OF ENGAGEMENT...but...what about the italian point of view?

Tips: full screen and move with the flashes.

 


Via Sveva Wiquel
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Interview with Henry Jenkins

Interview with Henry Jenkins | Audiovisual 2.0 | Scoop.it

"How would you define the particular form of transmedia that is transmedia activism ?

 

Transmedia is a term which describes coordinated activities across multiple media channels. So, a transmedia story is one which is told across multiple platforms, each making a distinctive contribution to our understanding of the whole. If you simply transmit a television series on the web, that’s not transmedia, but if you use the web (or comics or live performance, for that matter) to add new layers to our understanding of the story, then you are telling a transmedia story. Transmedia activism, then, would be the effort to promote social change through creating and sharing media messages across multiple platforms. Right now, there are two primary models for transmedia activism (...)."

 

 

mirmilla's insight:

French version: http://bit.ly/10NIRfY

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Vittorio Canavese's curator insight, March 23, 2013 1:11 PM

Immancabile come qualsiasi cosa riguardi Henry Jenkins

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Zen and the Art of Transmedia Storytelling - Deus Ex Machinatio - Andrea Phillips

Several months ago, an indie film director approached me. He was searching for funding for his fil...
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