The Senior Manager at the Sundance Institute's New Frontier Story Lab, Kamal Sinclair came to interactive via an unlikely, but, in many ways, appropriate route.
"Where is this community and how can people access it?
The beauty and difficulty with this space is that there is no single community for digital storytelling or one way to access these stories. Digital audiences are tribal, niche and referral driven. Some things will have a broad appeal and “go viral” others will only live inside a community of shared interests. The portals of entry and an understanding of your community is critical to a good story design. You also need to make sure those access points are the best choices for creating or telling your story."