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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Audiology Marketing | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello, Jose H. Flores, ABroaderView, AnnaGenis, Dean Berg
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Healthcare reform presents opportunities for social media « Mike ...

Healthcare reform presents opportunities for social media « Mike ... | Audiology Marketing | Scoop.it
During an excellent session at the recent Health Care Social Media Summit called Health care reform meets social media: Cultivating online communities to prevent and manage illness, Dan Hinmon of Hive Strategies and ...

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Email as part of your healthcare marketing make up - Just Audiology ...

Email as part of your healthcare marketing make up - Just Audiology ... | Audiology Marketing | Scoop.it
But does it have a place in our healthcare marketing strategy? I think it could ... This entry was posted in Online Audiology Marketing and tagged Audiology Marketing, Healthcare Marketing, Hearing Aid Marketing.
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Doing More with Less: Creating a Lean and Mean Healthcare ...

Doing More with Less: Creating a Lean and Mean Healthcare ... | Audiology Marketing | Scoop.it
The annual budget challenge in healthcare marketing is to do more with less. Here are proven concepts for creating a lean and mean healthcare marketing budget.
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Bringing the Social Media Revolution to Health Care

Bringing the Social Media Revolution to Health Care | Audiology Marketing | Scoop.it
That’s the title of our new book, published by the Mayo Clinic Center for Social Media, and developed in collaboration with members of our External Advisory Board and members of our Social Media Health Network.

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Why should businesses own their social media strategies and offerings?

Why should businesses own their social media strategies and offerings? | Audiology Marketing | Scoop.it
Social media as part of customer relationship services is still a young market, and strategies around it remain underdeveloped due to confusion and resistance at the executive level of several industries, says Ovum.

In a new report, the independent technology analyst firm states that a number of CEOs and senior executives fail to see how social media adds value to their overall strategy, and are therefore reluctant to invest internally or externally in the concept, even though monetarily it is not a huge investment.

“Social media often only requires a miniscule fraction of the seats and revenue required for traditional channels, yet it can provide enterprises with valuable realtime market data. However, enterprise executives are yet to see this value," Margaret Goldberg, Ovum IT services analyst, said.

If enterprise leaders do not become more receptive to leveraging social media, they are going to fall behind and pay the price, suggests Ovum’s research. Leaders must seek help to develop their strategy in this area, otherwise they will miss opportunities to reach customers and access strategic information.

“More customers are using social networks to voice complaints and praise," Goldberg commented.

"This is a trend that will continue as the generation that grew up with social media matures. Social media is a horizontal technology in a vertical structure that, if used well, can help a company position itself more competitively.”

Several trends across vertical sectors have emerged. The retail, hospitality, transportation and technology industries are early adopters of using social media as a customer service channel, and are using it pervasively. However, companies such as banks, financial institutions and healthcare providers are much slower and more reluctant to use this channel due to security, privacy and regulatory concerns. 

 

Read more on site....


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What is Healthcare Marketing? Think Everything! | Just Audiology Stuff

What is Healthcare Marketing? Think Everything! | Just Audiology Stuff | Audiology Marketing | Scoop.it
Every facet of your Practice including your Patient's experience needs to be assessed as part of your healthcare marketing strategy...
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Online it ALL Matters: Healthcare Marketing: 5 Important Dates You ...

Online it ALL Matters: Healthcare Marketing: 5 Important Dates You ... | Audiology Marketing | Scoop.it
At the 4th Annual Health Care Social Media Summit at the Mayo Clinic, people have been feverishly talking about healthcare reform and what those changes will mean for healthcare marketers. While I'm not a Girl Scout, I do ...
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What is the role of analytics across the integrated healthcare & life sciences ecosystem? join the discussion

What is the role of analytics across the integrated healthcare & life sciences ecosystem? join the discussion | Audiology Marketing | Scoop.it

Regulatory and market issues are driving change within healthcare & life science organizations. Regulatory requirements such as Meaningful Use and Affordable Care Act in the US are driving a fundamental shift away from the volume-based, fee-for-service model that has dominated the healthcare industry for decades, to a more performance-based, outcomes-driven approach. Payer organizations are mandating more cost-effective care and growing competition is putting pressure on organizations to increase referrals, revenues and profitability. Perhaps most significantly consumer advocacy groups and individual consumers are demanding better consumer safety, access and value, as well as higher-quality. Life science organizations, specifically Pharma are also subject to change with the looming patent cliffs and regulatory pressures (Read more here). These changes are dramatically re-shaping the industry to form a patient centric healthcare ecosystem where healthcare & life science organizations must collaborate and integrate to drive optimum cost effective outcomes sustainably (Patient centric ecosystem) . Organizations across the ecosystem are forced to reconsider their business models, restructure their operations, and redefine what value and success mean for themselves, their consumers and the many stakeholders of these rapidly changing industries.

 

Read more at the site and contribute your opinion to the IBM global survey here https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/what_is_the_role_of_analytics_across_the_integrated_healthcare_life_sciences_ecosystem5?lang=en_us


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Looking to the future of healthcare and social media with the Mayo ...

Looking to the future of healthcare and social media with the Mayo ... | Audiology Marketing | Scoop.it
Two years ago, the folks at Mayo (led by healthcare/social media thought leader Lee Aase) formed the Mayo Clinic Center for Social Media – an organization dedicated to helping people all over the healthcare industry learn how ...

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Online Marketing for Arkansas Health Care Professionals

Online Marketing for Arkansas Health Care Professionals | Audiology Marketing | Scoop.it
Article with information about Online Marketing Training program for Arkansas Health Care and Medical Professionals by the ASU SBTDC.
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Trajectory’s Healthcare Marketing Campaign for The Reading Hospital’s Women’s Services Featured In Latest Publication of Marketing Healthcare Today | MoSo Technology

Trajectory’s Healthcare Marketing Campaign for The Reading Hospital’s Women’s Services Featured In Latest Publication of Marketing Healthcare Today | MoSo Technology | Audiology Marketing | Scoop.it
Morristown, New Jersey (PRWEB) September 06, 2012 Trajectory's (http://www.trajectory4brands.com) new campaign for The Reading Hospital's Women's Services is (Fresh on MoSo Technology Blog: Trajectory's Healthcare Marketing Campaign for The Reading...
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Marketing Healthcare to Women: Is Facebook Advertising Relevant for Healthcare?

Marketing Healthcare to Women:  Is Facebook Advertising Relevant for Healthcare? | Audiology Marketing | Scoop.it
Does social media usage by hospitals extend to Facebook advertising? Currently there are 1,229 hospitals using social media. That means that approximately 20% of the 5,754 U.S. hospitals are acti...
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Nearly 25% of physicians use social media

Nearly 25% of physicians use social media | Audiology Marketing | Scoop.it

Nearly one-fourth of physicians use social media on a daily basis to scan or explore medical information, according to a recently published study in the Journal of Medical Internet Research. They found that, whereas just 24% of physicians use social media to “scan or explore” on a daily basis for those reasons, that number jumps to 61% when measured on a weekly basis.

 

Physicians who use social media to “contribute,” rather than merely scan information, stood at 14% daily and 46% weekly.

 

According to Greg Mathews on Kevin MD.com “My colleagues and I have been following thousands of doctors on Twitter for the last few years … and have gotten more and more interested in finding out what we could learn from them if we were to try to automate some of the very difficult process of sourcing and analyzing their Twitter posts at a much larger scale.

 

To that end, we have created a database of nearly 1,400 U.S. doctors (to date) on Twitter and – this is critical — linked them to NPI (National Provider Identifier). To our knowledge, this is the only database linking doctors using the Twitter platform to an “official” data set. We’ve captured over 400,000 tweets from those doctors over a 5-month period in 2012, allowing an unprecedented ability to scan for trending topics and relationships, broken out by specialty, gender and location.

 

The specialty mix is a near-perfect match with the overall US physician population; no specialty varied by more than 3% from between our data set and the country’s doctors as a whole.
Our geographic mix was also very close; 49 states indexed within 4% of the overall physician population in that state. Only California strayed outside that number; Californian physicians over-index by 7% in terms of their Twitter usage.

 

Having been satisfied that we had assembled a reasonable data set, we’ve spend the last two weeks poring through that data looking for insights and patterns. Here are a few of our top-line findings:

- These are active users. They tweet over 2x per day on average.
- Twitter is a part of their work-day. More than 50% of tweets are sent between 9am and 5pm (in the physician’s local time zone)
- They have an audience. 2/3 have at least 150 followers (the median is 306)
- They connect to each other. More than 1/3 of the doctors are followed by at least 20 other doctors in the database.

 

What’s more interesting, of course, is the substance of their tweets. We examined a sample of tweets related to 3 therapeutic areas: diabetes, breast cancer and prostate cancer. Perhaps not surprisingly, 83% of specialties mentioned diabetes in their tweets … though it’s interesting to note that pediatricians discussed it among the most frequently (behind only internal medicine and family medicine doctors). I suppose that’s a sign of the times – childhood obesity and the earlier onset of diabetes is very much on the mind of the physicians who care for our kids. It was also interesting to note that prostate cancer was as widely discussed as it was … 70% of specialties mentioned it in their tweets. Much of the volume there was driven by this summer’s controversy about the validity of the PSA test as a means of lowering morbidity; In fact, 43% of the tweets about prostate cancer between May and September were related to this specific issue.

 

WHAT’S IT ALL MEAN ?
(1) Physicians are embracing social media but they are proceeding cautiously. The biggest areas of concern in research that I led was “privacy issues”.

 

(2) The online social media platforms for HCP’s is fragmented with new platforms appearing almost every week. The platform that can provide physicians with the tools THEY need and provide them with a GREAT USER experience are going to win out.

 

(3) Social media targeted at HCP’s should not use the current business model of build it and hope they come; rather they should do in depth research with HCP’s to find out their needs and wants and build a network around them.

 

(4) There is a difference in the way healthcare professionals use social media by age. Younger HCP’s tend to embrace new technology but some older HCP’s either don’t believe it can add real value or don’t have the time to truly understand it’s capabilities.

 

(5) With physicians becoming more wary of drug company research social media is a great way to connect physicians and share information between HCP’s. With more and more doctors using iPads and smartphones this author believes it’s only a matter of time before some portal hits a home run by offering physicians what they want and how they want it. The balancing act is going to come when and if they allow the drug industry to advertise or sponsor information.


Via Parag Vora, Lionel Reichardt / le Pharmageek, Dean Berg
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Communicating via Patient Portal

Communicating via Patient Portal | Audiology Marketing | Scoop.it
Physicians often hesitate to give this kind of access to patients because they are afraid it will be abused but that is short-sighted. Just like with the telephone, I have complete control over whether I answer or my medical assistant does.

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Hearing Aid Marketing: 7 Steps to a Successfully Promotion ...

Hearing Aid Marketing: 7 Steps to a Successfully Promotion ... | Audiology Marketing | Scoop.it
It turns out this directly relates to a successful hearing aid marketing promotion. See, those things you learned in Boy Scouts (or Girl Scouts) are not just for ... of leads and appointments for your practice that you can handle.
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Creating a Healthcare Website About Page - Medical Marketing with ...

Creating a Healthcare Website About Page - Medical Marketing with ... | Audiology Marketing | Scoop.it
Your healthcare website is finally up and running! Potential patients are able to find your practice on the Internet and link up with your social media networks.
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Health Care Social Media Survey Launched

Health Care Social Media Survey Launched | Audiology Marketing | Scoop.it
The Mayo Clinic Center for Social Media today launched a Health Care Social Media Survey to assess the extent to which health care and health-related organizations are using social media tools and have developed policies or guidelines for employees...

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Changing Your Healthcare Marketing, Service Over Product,

Changing Your Healthcare Marketing, Service Over Product, | Audiology Marketing | Scoop.it

This Post Was Written By Geoffrey Cooling of Just Audiology Stuff 

 

Most Of Our healthcare marketing is product based, how can we change it to service based?

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Healthcare Marketing Matters: How come you don’t talk to your patients and map the experience?

Interesting thoughts for many disciplines in Healthcare.

Healthcare Marketing Matters: How come you don’t talk to your patients and map the experience?<br/><br/>Interesting thoughts for many disciplines in Healthcare. | Audiology Marketing | Scoop.it
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Social Network Infiltrates the Healthcare Space

Social Network Infiltrates the Healthcare Space | Audiology Marketing | Scoop.it

As the hands on the clock move forward at an unstoppable pace, social media-type websites are being increasingly used in the healthcare field. This as well as the increasing obesity rates in the United States (with the CDC reporting that obesity rates have nearly tripled from 1960 to 34 percent), have been major factors in driving wHealthy Solutions to unveil what is touted as the first scientific-based social network service all about healthy nutrition.

Seamlessly integrating both food and beverage ranking algorithms that have been derived from medical and scientific methods in addition to providing important information are helping the public to put down that potato chip once and for all and insead pick up a healthier snack, such as maybe an apple.

It’s easy to access this site on-the-go throughout your busy day via a PC, smartphone, netbook or tablet. In essence, this Web page serves as a one-stop-shop for everything you need to know about how to raise the bar on improving your lifestyle via healthy choices. Complete with product lists to help you choose more nutritional items during your weekly grocery shopping, warnings about unhealthy ingredients, taste reviews, and even a way to share what it is on your own grocery list with your family and other users of the platform are also provided.

But that’s not all; consumers can even leverage their mobile devices to scan bar codes of various items at the grocery store, which will then automatically deliver vital details on how healthy their selections are. If ranked unhealthy, shoppers may want to go with something else.

"wHealthy Solutions solves the problem of information overload with a single-source solution that enables consumers to easily and quickly select foods and beverages that are both healthy and delicious, while saving them time and effort," said wHealthy Solutions' CEO and Co-founder Michael Segal, in a statement. "Additionally, unlike any other solution on the market today, wHealthy Solutions will soon enable consumers to personalize their 'nutritional baskets' to meet the needs of their specific health conditions, such as diabetes, high cholesterol, high blood pressure, or certain food intolerances."

While there are some other similar solutions currently available, wHealthy Solutions stands out from the pack due to the fact that it combines continuously updated scientific data based upon USDA guidelines and medical Subject Matter Expertise (SME) to offer health rankings of a large array of items within the offering’s database. Also, this product can be quickly personalized according to each user’s likes and dislikes, ultimately improving the world by making its citizens healthier one bite at a time.

To view a demonstration on how this next-generation health focused solution truly works, click here.


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The Benefits of Leveraging Social Media in Healthcare

The Benefits of Leveraging Social Media in Healthcare | Audiology Marketing | Scoop.it

Curator's Note: Check out the video series and free digital workshop on how to calculate your own potential healthcare social media benefit.


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Study: Docs increasingly using social media to share medical info - FierceHealthIT

Study: Docs increasingly using social media to share medical info - FierceHealthIT | Audiology Marketing | Scoop.it
Study: Docs increasingly using social media to share medical infoFierceHealthITResearch published this week in the Journal of Medical Internet Research finds a growing number of physicians using social media to share medical information and stay up...

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10 digital pharma and healthcare marketing thought leaders to ...

10 digital pharma and healthcare marketing thought leaders to ... | Audiology Marketing | Scoop.it
Follow these 10 digital pharma and healthcare sales and marketing thought leaders on Twitter.
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Healthcare Email Marketing, Email Marketing for Healthcare Care & Medical, Healthcare Care Mailing List Opt in, Medical Patient Club Registration, Healthcare Email Club Sign up, Healthcare Surgery ...

Healthcare Email Marketing, Email Marketing for Healthcare Care & Medical, Healthcare Care Mailing List Opt in, Medical Patient Club Registration, Healthcare Email Club Sign up, Healthcare Surgery ... | Audiology Marketing | Scoop.it
Healthcare Email Marketing, Email Marketing for Healthcare Care & Medical, Healthcare Care Mailing List Opt in, Medical Patient Club Registration, Healthcare Email Club Sign up, Healthcare Surgery EClubs, Healthcare EClub Enrollment, Healthcare Care...
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