Healthcare marketing and advertising help for dominating your local search engines with multiple first page rankings. If you are a health care, medical healt... (#marketing - Want to dominate your local #healthcare search terms?
The future of marketing lies within the past. We've been on the subject of storytelling in marketing and how crucial telling a great story is to your overall healthcare marketing campaign. While there are many ingredients that ...
And it's the easily overlooked “little things” that can erode the good intentions and hard work of your branding message and healthcare marketing. Here are three often-neglected danger zones that deserve an introspective ...
It's not just mobile health (mHealth) that is growing fast. The overall digital health sector - which includes mHealth, B2B apps and consumer services such as ZocDoc - is also rapidly expanding. That's if venture capital funding is anything to go by.
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.
But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.
In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!
Don't chase the algorithm!
In many ways, for those who were doing SEO the right way, nothing has changed at all. They probably enjoyed Google's algorithm changes over the last six months the most. It's those who were chasing the algorithm and looking for quick win SEO tactics that lost out.
At a conference back in April, just after Google had rolled out the penguin update, I got asked by the CEO of a property company why his website had dropped for key terms such as "Florida real estate".
He told me how he went to all the leading search conferences and events, followed all of the advice and benefited from great rankings for years. So why has Google now decided to penalise him?
Having thought about what he said, my reply was that the answer was in the question! He's been taking advantage of all of the SEO tactics for a long time, benefiting from this knowledge of the Google algorithm in order to boost his own results into positions where they really shouldn't have been ranking.
I'm not saying there's anything wrong in that, and this time last year that would have looked like great SEO! He was getting some great results - all while his competitors were completely unaware of SEO and were missing out on great opportunities of generating organic traffic.
But now things have changed! Those clueless competitor brands who just went about their business unaware of SEO are now benefiting. All because they were doing things in a natural way. And now it means they don't have to do link cleanups, they haven't over-optimised their content - but they have focused on building their business and brand.
And if you look at the sites that are winning right now, they have one thing in common - they've been building brands and focusing on good PR and marketing, not short-term SEO wins.
So to be a good SEO, in many ways you need to look like you don't exist. And by this, I don't mean you shouldn't do anything. As much as Google will want to be able to find the best content on the web, they have always needed SEOs to help make this content more accessible and easier to find and value.
Those that won out of the panda and penguin updates were often the sites who weren't concerned about SEO tactics, or even SEO at all. It's so important these days that you don't over-do it. That's just likely to cause more problems further down the line.
So I've listed a few tips on the type of things you should be focusing on instead.
1) Get your SEO basics and fundamentals in place
Ensure your title tags and headings are optimised around key phrases, meta descriptions are written for users and clickthrough rates in mind, internal linking is kept sensible etc...
This way you're still keeping SEO in mind but it's using natural language around those important keywords that are relevant to a specific page. It's not just trying to optimise for keywords in places where it might not fit.
Asos.com is a good example of this, you can tell SEO has been considered within the site content, but it's not at the expense of the user experience and journey.
2) Get your website architecture and URL right
Here you should focus on users and how they interact with your site and its navigation, there's no need to worry too much about keywords. Just make sure you are using sensible and natural language to describe your content.
So clean-up your URL structure and pay attention to Google Webmaster Tools, fixing any crawl errors you find, submit XML sitemaps etc. Basically everything that you would normally do in a technical SEO review, the goal is to make sure that you're making Google's job as easy as possible in order to find your best content. They're likely to reward you for that!
3) Focus on content, not links
By building great content and telling interesting stories about your brand online, the links will come. But this way it's far more natural and defensibile, because these links will have been added by choice and as a by-product of having great content with people talking about this online.
The best links you can get for your site are naturally acquired, so think more about the audience you are targeting and the people you want to link to you, as opposed to the sites that you want to get links from.
So analyse your content and focus on creating great content for your audience that can naturally generate social attention and links:
4) Consider user generated content
We all know Google loves unique content and UGC is generally ranking very well post-panda/penguin. This makes sense, it's naturally relevant content that is written around a specific topic - but it's not over-optimised and is unique. So think of ways you can incorporate that into your brands online strategy.
Sometimes it even makes for great content in it's own right!
If you can engender advocacy in your Patients you will have solved your Patient retention problem.
Patient retention, elements you really should consider to engender advocacy in your Patients
By Geoffrey Cooling
What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient retention strategy needs to be all encompassing. In fact there is massive cross over in the three elements. All of these elements also feed into each other in order to drive your Practice.
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy ... This entry was posted in Online Audiology Marketing and tagged Audiology Marketing, Healthcare Marketing, Hearing Aid Marketing.
Michael Krivich is an internationally followed healthcare marketing blogger with over 5,000 monthly pages views in over 52 countries worldwide on Healthcare Marketing Matters. He is founder of the michael J group, ...
Realizing Consumer Demand for Medical Devices Using Online Media Medical device product managers are looking at exciting times what with the thirst of online consumers – more than 73 million in the U.S.