As Turntable.fm has shown, a new era of social music may be upon us, one that is less about scaling wide, but more about going deep. The third era of social music is about immersion as sites add more immediacy and intimacy to the experience.
But it’s not just about immersive social curation (which defines Turntable.fm). It’s also about more-immersive social creation. Users of social music creation and collaboration sites like SoundCloud — which allow immediate feedback from your community down to the details in an individual track — are growing very fast, proving that the act of making music can be just as social as consuming it....
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Via Giuseppe Mauriello