audio branding
Follow
Find
3.4K views | +1 today
audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

Music legends sound off on digital revolution - Media news - Media Week

Music legends sound off on digital revolution - Media news - Media Week | audio branding | Scoop.it
Read Music legends sound off on digital revolution & other Media Week news online. Music legends sound off on digital revolution from Media Week.
more...
No comment yet.
Scooped by iV
Scoop.it!

Big Sound for Brands - Tilted Chair Creative

Big Sound for Brands - Tilted Chair Creative | audio branding | Scoop.it
Big Sound for Brands. The best part about interning at a small Austin advertising agency is the freedom. Officially, the higher-ups at Tilted Chair Creative filed me under account services, but in reality, I'm able to get my hands ...
more...
No comment yet.
Scooped by iV
Scoop.it!

The voice of the natural world: Bernie Krause at TEDGlobal 2013 | TED Blog

The voice of the natural world: Bernie Krause at TEDGlobal 2013 | TED Blog | audio branding | Scoop.it
Sound engineer Bernie Krause has been recording the natural world for the past 45 years. He shares some wonderful audio clips at TEDGlobal.
more...
No comment yet.
Scooped by iV
Scoop.it!

HEARD App - Capture the moments you would otherwise miss

HEARD App - Capture the moments you would otherwise miss | audio branding | Scoop.it
The HEARD iPhone app turns your iPhone into a Time Machine, letting you capture sounds from upto 5 minutes in the past.
more...
No comment yet.
Scooped by iV
Scoop.it!

It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial

It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial | audio branding | Scoop.it
Facebook is going to get us all watching television ads again. Instagram, the photo-sharing app that Facebook acquired last year, just added the ability to share videos, as well. It's a copy of Vine, which is owned by chief rival Twitter.
more...
No comment yet.
Scooped by iV
Scoop.it!

What's the Ad Industry Listening To? Find Out With Resonate

What's the Ad Industry Listening To? Find Out With Resonate | audio branding | Scoop.it
spotify and ad age launch a music destination to show what artists and songs are popular among the ad industry's tastemakers.
more...
No comment yet.
Scooped by iV
Scoop.it!

How Red Bull Quietly Took Over NYC for Its Red Bull Music Academy Event

How Red Bull Quietly Took Over NYC for Its Red Bull Music Academy Event | audio branding | Scoop.it
There's nothing subtle about Red Bull the drink—it gives you wings, after all—but Red Bull the marketer decided to keep its messaging low-key around a recent New York entertainment/pop-culture event.
more...
No comment yet.
Scooped by iV
Scoop.it!

Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia

Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia | audio branding | Scoop.it
Brands have different types of mnemonics. Some have audio or sound mnemonics, some have color mnemonics, some have logos and some have a combination of audio, color, and logo.
more...
No comment yet.
Scooped by iV
Scoop.it!

Brain's music pleasure zone identified

Brain's music pleasure zone identified | audio branding | Scoop.it
The most popular songs elicit the strongest response in the nucleus accumbens – the brain's reward centre – say scientists
more...
No comment yet.
Scooped by iV
Scoop.it!

Turning the Eiffel Tower Into a Giant Musical Instrument

Using drumsticks and mallets, composer Joseph Bertolozzi is turning Paris' Eiffel Tower in to a giant percussive instrument. Read the story here: http://nyti...
more...
No comment yet.
Scooped by iV
Scoop.it!

Heston Blumenthal on sensory marketing | News | Marketing Week

Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
more...
No comment yet.
Scooped by iV
Scoop.it!

What the ... 'bleep', bloody horn 'bleep' - Daily News & Analysis

What the ... 'bleep', bloody horn 'bleep' - Daily News & Analysis | audio branding | Scoop.it
Daily News & Analysis
What the ... 'bleep', bloody horn 'bleep'
Daily News & Analysis
He was irritated but instead of grumbling about it, he decided to be the change and worked towards curbing the annoying sound.
more...
No comment yet.
Scooped by iV
Scoop.it!

First Official 2014 World Cup Song Released by Coca-Cola in Brazil - Billboard

First Official 2014 World Cup Song Released by Coca-Cola in Brazil - Billboard | audio branding | Scoop.it
First Official 2014 World Cup Song Released by Coca-Cola in Brazil
Billboard
The stadium friendly pop song backed by a Carnaval beat features shouts of “Gol,” calls for hand clapping, and the sound of a referee's whistle.
more...
No comment yet.
Scooped by iV
Scoop.it!

Pandora Quadruples In-Car Listeners

Pandora Quadruples In-Car Listeners | audio branding | Scoop.it
pandora, the biggest online radio service, said u.s. listeners in cars topped 2.5 million.
more...
No comment yet.
Scooped by iV
Scoop.it!

How the Hum of a Coffee Shop Can Boost Creativity

How the Hum of a Coffee Shop Can Boost Creativity | audio branding | Scoop.it
Pulling up a seat at your favorite coffee shop may be an efficient way to write a paper or finish a work project. Now a new Web site lets you bring the coffee shop to your cubicle.
more...
No comment yet.
Scooped by iV
Scoop.it!

the power of sound: audio drives award winning work at the 2013 cannes lions

the power of sound: audio drives award winning work at the 2013 cannes lions | audio branding | Scoop.it
When it comes to advertising awards, nothing matches the prestige (or the intensity) of  the Cannes Lions. This year a record 35,765 entries from 92 countries were submitted to the Cannes Lions 60t...
more...
No comment yet.
Scooped by iV
Scoop.it!

Urbanears Lets You Mix Music on Posters « Branding Magazine

Urbanears Lets You Mix Music on Posters  « Branding Magazine | audio branding | Scoop.it
From Urbanears and agency Uncle Grey comes a unique combination of printing technology, analog sound and music culture for a new DJ mixing app named Slussen - The Scratch poster.
more...
No comment yet.
Scooped by iV
Scoop.it!

TREE CONCERT

Tree Concert is an interactive sound and light installation and the protagonist of a charity campaign addressing the declining number of trees in Berlin. Set…
more...
No comment yet.
Scooped by iV
Scoop.it!

The Beck's Edison Bottle

The first playable beer. 19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project. This…
more...
No comment yet.
Scooped by iV
Scoop.it!

Music: It's in your head, changing your brain

Music: It's in your head, changing your brain | audio branding | Scoop.it
Michael Jackson was on to something when he sang that "A-B-C" is "simple as 'Do Re Mi.'" Music helps kids remember basic facts such as the order of letters in the alphabet, partly because songs tap into fundamental systems in our brains that are...
more...
No comment yet.
Scooped by iV
Scoop.it!

Outdoor Pianos, Impromptu Concerts

For two weeks this summer, 88 outdoor pianos will be available in all five boroughs of New York City. The New York Times's chief classical music critic Antho...
more...
No comment yet.
Scooped by iV
Scoop.it!

Apple to Sell Audio Ads on iRadio, its Upcoming Streaming Music Service

Apple to Sell Audio Ads on iRadio, its Upcoming Streaming Music Service | audio branding | Scoop.it
apple is expected to announce its new streaming music service, iradio, next week. it will offer highly targeted ads and revenue sharing with music publishers.
more...
No comment yet.