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audio branding
living at the intersection of music, sound, science and marketing
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Disquiet Junto's exploration of store sounds is changing my ears. : Observatory: Design Observer

Disquiet Junto has been listening to retail, and it's changing my ears.
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Blog Archive » Using Sound to Build Engagement and Brand Equity

Blog Archive » Using Sound to Build Engagement and Brand Equity | audio branding | Scoop.it
I would argue that their ubiquitous 5-note “sonic logo” defines their brand probably more than the visual logo. You may not know what a computer chip looks like, but I'm sure you could easily hum the Intel sound.
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WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App | TechCrunch

WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App | TechCrunch | audio branding | Scoop.it
WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today.
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Sound Graffiti

Sound Graffiti | audio branding | Scoop.it
I just came across NYC creative agency, CNNCTD+, which has developed Sound Graffiti—a geolocational marketing approach that marries mobile technology with outdoor sound playing devices. Most recent...
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This is what sensory branding can do for your business

There is a direct correlation between customers time spent in a store and a store’s sales, so what stores want to do is to increase the time customers spent in their store by creating the right mood and environment. Different genres of music for example can create different experiences for customers.

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UK Universities secure £880,000 to map brainwaves for remix concerts and more

UK Universities secure £880,000 to map brainwaves for remix concerts and more | audio branding | Scoop.it
If you’ve restlessly scrolled through playlists trying to find something to suit your mood or lift your spirits, then you might be pleased to know that there’s an intelligent music ...
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Samsung adds a new flavour of sound to its advertising « The Value ...

Samsung adds a new flavour of sound to its advertising « The Value ... | audio branding | Scoop.it
The new advert encourages us to 'Taste a New Flavour of Sound', asking 'chocoholic' consumers to enjoy through their ears the richness and warm that they feel from chocolate. In the TV ad, George Craig of One Night Only ...
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Listen and learn – Alan Gleeson – The Kernel

Listen and learn  –  Alan Gleeson – The Kernel | audio branding | Scoop.it
Technology entrepreneurs have much to learn from current innovations in the music industry, writes Alan Gleeson.
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CRITICAL NOISE

CRITICAL NOISE | audio branding | Scoop.it
Featuring hundreds of essays on the subject of sound and culture.
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21 Balançoires (21 Swings)

21 Swings Exercise in musical cooperation Every spring, an interactive installation takes over a high-traffic area in Montréal’s Quartier des spectacles and sets…...
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Account expert: Sound Branding: Building a Sound Identity ...

Many companies are now starting to realize the effectiveness of sound branding, also known as sonic branding, audio branding or auditory branding. Here are some examples of famous and efficient sound trademarks: the Intel jingle, ...
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great minds on music : an interview with tom o'keefe « iV interactive

great minds on music : an interview with tom o'keefe « iV interactive | audio branding | Scoop.it
…musings on audio branding, music, marketing and anything else that strikes our fancy ... Now I'm hearing a lot about audio mnemonics and audio signatures and discussion about what brands sound like. Maybe that's ...
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Familiar music could help people with brain damage - health - 29 August 2012 - New Scientist

Familiar music could help people with brain damage - health - 29 August 2012 - New Scientist | audio branding | Scoop.it
Listening to a favourite song might boost the brain's ability to respond to other stimuli in people with disorders of consciousness...
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Distinctive sounds like the MGM lion's roar protected by law - Montreal Gazette

Distinctive sounds like the MGM lion's roar protected by law - Montreal Gazette | audio branding | Scoop.it
Distinctive sounds like the MGM lion's roar protected by lawMontreal GazetteThe idea that sounds in the public domain may be owned by someone appears, at first, as a dubious proposal.
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Matching Music to Interiors: An Experiment in Synesthetic Decor

Matching Music to Interiors:  An Experiment in Synesthetic Decor | audio branding | Scoop.it
When I've visited homes for house tours, there has often been music playing, and I'm continually struck by how distinctly that music influences my interpretation of the space. We all know that music can set a mood, but can it also set a style?
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Boom Box und Waschsalon | PLOT

Boom Box und Waschsalon | PLOT | audio branding | Scoop.it

Wer diesen Sommer die zahlreichen Festivals in Deutschland als sein temporäres zu Hause bezeichnen konnte, dem sind wohl mit Sicherheit die Annehmlichkeiten von zwei, bunten Frachtcontainern nicht entgangen: In ganz Deutschland wurden auf sieben Festivals zwei flexible Container von zdf.kultur in die sogenannte „Boom Box“ und den „Waschsalon“ modifiziert. Durch aufklappen der Container und eine zusätzlichen Blase, konnte dabei ein bespielter Raum von rund 150 Quadratmetern geschaffen werden.

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Coca-Cola’s Little Big Idea: Magazine Sound Amplifier « Branding Magazine

Coca-Cola’s Little Big Idea: Magazine Sound Amplifier « Branding Magazine | audio branding | Scoop.it
Coca-Cola in cooperation with the creative team at JWT Brazil, created an ingenious magazine ad which, when wrapped, provides sound boost for your smartphone speaker.
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Kid Koala bundles working cardboard gramophone with album, spurs on budding turntablists (video)

Kid Koala bundles working cardboard gramophone with album, spurs on budding turntablists (video) | audio branding | Scoop.it
If you've been enough of a Kid Koala fan to have heard his original Scratchcratchratchatch mixtape, you'll remember a sample that mentioned building...

Via Benjamin Costantini
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antònia folguera's curator insight, December 20, 2012 12:10 PM

Anything carboard is oh so cool! 

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Sound Taxi tours London translating city noise into live music

Sound Taxi tours London translating city noise into live music | audio branding | Scoop.it

Fancy taxi enhances city streets with melodies built from ambient sound.


Via listenhear, fille quelconque
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Sounds of Brands / Brands of Sounds,” Week 2

Sounds of Brands / Brands of Sounds,” Week 2 | audio branding | Scoop.it
Sounds of Brands / Brands of Sounds,” Week 2. A Brief History of Sound: Celebrity death, oral culture, anatomy, perception, synaesthesia; Whitney Houston, Gordon Hempton, John Cage. [ September 21, 2012 / Department: field notes / Leave ...
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The Big Business Of Brand Sound | soundlounge

The Big Business Of Brand Sound | soundlounge | audio branding | Scoop.it
Sound branding is big business. Over the last decade, the number of companies offering creative research and music services to brands has reached staggering proportions – reflective of the huge role that music continues to ...
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Would You Like Tunes With That? McDonald's' Future in the Music Business - Forbes

Would You Like Tunes With That? McDonald's' Future in the Music Business - Forbes | audio branding | Scoop.it

You'd expect the future of music sales and distribution to happen first in Hollywood, Manhattan, or London. You'd be wrong.


Via midem
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Your sleep patterns, now in soundtrack form

Your sleep patterns, now in soundtrack form | audio branding | Scoop.it
To sleep, perchance to dream -- and have those dreams turned into music by new software out of Finland's University of Helsinki. Read this blog post by Leslie Katz on Crave.
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GROVES | Music and Sound for Brands and Media

That is the basis for Sound Branding. The most famous example of Sound Branding are the chimes of the church bell. John Groves has written down everything about Sound Branding that you will ever need to know if you are ...
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Kia Brings Back the Hamsters for Kia Soul Commercial and Music Video Contest

"Music has played a starring role in each of the Soul hamster spots, and the mash-up and remixing trends that inspired 'Bringing Down the House' lends itself to tapping the imaginations of fans of the spot and aspiring music video directors to allow them to express their creativity," stated Michael Sprague, executive vice president, marketing and communications, Kia Motors America.

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