audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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Listen to this organ in Croatia that uses the sea to make hauntingly beautiful music.

Listen to this organ in Croatia that uses the sea to make hauntingly beautiful music. | audio branding | Scoop.it
The music from this organ is like nothing you've ever heard.
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Pocket Composers - CNET

Pocket Composers - CNET | audio branding | Scoop.it
Creating some of the most iconic smartphone sounds requires more care than you think.
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Agile brands focus on audio | Thinking | Landor

Agile brands focus on audio | Thinking | Landor | audio branding | Scoop.it
Given the importance and ubiquity of technology, brands are missing an exciting opportunity to use sound as a key touchpoint or signature.
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How To Design A Video Game With No Graphics

How To Design A Video Game With No Graphics | audio branding | Scoop.it
For their game A Blind Legend, the French creative studio DOWiNO built a world based only in sound.
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What Color Is This Song? - Issue 26: Color - Nautilus

What Color Is This Song? - Issue 26: Color - Nautilus | audio branding | Scoop.it
Suppose you’re at a concert with a friend who leans over and whispers in your ear, “What color was that music?” It may seem…
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Want a job making music playlists for Google? Pass the Susan Boyle test first

Want a job making music playlists for Google? Pass the Susan Boyle test first | audio branding | Scoop.it
Google Play’s global streaming lead Peter Asbill talks curation, Apple Music and why wannabe playlisters must ‘check their ego at the door’
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Fragrance branding: You've always suspected businesses smell a certain way on purpose

Fragrance branding: You've always suspected businesses smell a certain way on purpose | audio branding | Scoop.it
Fragrance branding is often something the customer or guest is only subconsciously aware of.
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Microsoft has created the quietest place on earth, according to Guinness World Records

Microsoft has created the quietest place on earth, according to Guinness World Records | audio branding | Scoop.it
Technology isn't all about looks. Audio is equally, if not more important. That's why Microsoft built a world-class audio lab at its Redmond headquarters.
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The Art of Hearing Game - 3D Interactive Audio Experience | Amplifon UK

The Art of Hearing Game - 3D Interactive Audio Experience | Amplifon UK | audio branding | Scoop.it
Test your Sense of Hearing with The Art of Hearing game. Locate the sources of the Sounds you hear in our 3D interactive audio experience.
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Can music make you like strangers?, The Arts Hour - BBC World Service

Can music make you like strangers?, The Arts Hour - BBC World Service | audio branding | Scoop.it
How music can increase our levels of empathy towards others
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The Sound of your brand

The Sound of your brand | audio branding | Scoop.it
When people think of a brand, do they know how they should sound? OnBrand Audio strengthen the relationship organisations have with their customers.
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Marketers, Creative Ad Execs Adjust to Video Ads With No Sound

Marketers, Creative Ad Execs Adjust to Video Ads With No Sound | audio branding | Scoop.it
As more and more people encounter Web video without any sound playing--particularly on Facebook--marketers and advertising creative executives have had to adjust how they shoot commercials. That means many of the conventions of classic TV advertising are being thrown out of the window. But no-sound video has opened up new forms of visual communications--while also borrowing tactics from the silent movie era, say ad creatives.
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Music Maestro: What song are you? - Cream Blog

Music Maestro: What song are you? - Cream Blog | audio branding | Scoop.it
“What song are you?” In a brief moment of downtime the other day I did one of those online personality tests, where the resulting song is meant to represent your personality. I shared it with my friends on Facebook and...
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6 tuneful lessons for getting your audio branding right | Travel Industry News & Conferences - EyeforTravel

Connecting directly to emotions, audio branding is a powerful tool for communicating brand values and making your brand instantly recognisable, even to customers who have their eyes shut (Not just a jingle, EyeforTravel, October 5, 2015).
At times, however, audio branding efforts don’t quite work out as planned, and there are some valuable lessons to be had from this.
1. Anticipate confusion
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Neurogastronomy 101: The Science of Taste Perception

Neurogastronomy 101: The Science of Taste Perception | audio branding | Scoop.it
How chefs and scientists are working together to change the way we taste.
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The Wide World of Music Recognition (guest column)

The Wide World of Music Recognition (guest column) | audio branding | Scoop.it
This guest post comes from Mathew D, President of ACRCloud:

As a Music Ally reader, you’ll be familiar with the audio-fingerprintin
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Creating a Sensory Brand Experience

Creating a Sensory Brand Experience | audio branding | Scoop.it
The American Marketing Association's blog offers insights and perspectives on the latest in marketing, analytics and results from leaders around the globe.
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The Person With the Best Music Taste in the Country is a Robot DJ Working for Morrisons

The Person With the Best Music Taste in the Country is a Robot DJ Working for Morrisons | audio branding | Scoop.it
You’re not imagining it, Morrisons really does play the best music in the country. We go 'Behind the Music', VH1-style, with retail's best algorithmic DJ. *Daft Punk used for illustrative purposes only*
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Billboard & CLIO Music's Top Commercials of the Year, Powered by Shazam

Billboard & CLIO Music's Top Commercials of the Year, Powered by Shazam | audio branding | Scoop.it
For the second year, Billboard and Shazam teamed up with Clio Music to present three specially created charts that ranked the best uses of music in advertising over the past year. The top performing commercials on these charts were recognized at the 56th annual CLIO Awards honoring creativity in advertising on Wednesday.
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Inside the world of audio branding with Skype’s new pings, bounces, and pops

Inside the world of audio branding with Skype’s new pings, bounces, and pops | audio branding | Scoop.it
The year that Skype launched its calling service, the world was in the midst of a sonic crisis: the ringtone.
Mobile phones — to which Skype was an indirect competitor — were becoming ubiquitous,...
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Radio, Emotions and Ad Effectiveness: Why Every Marketer Needs a Sound Strategy

Radio, Emotions and Ad Effectiveness: Why Every Marketer Needs a Sound Strategy | audio branding | Scoop.it
There's an actual scientific reason why the memory of the first time I heard The Clash has stayed so vividly with me. Think about the emotions and impulses that certain sounds have elicited in you throughout the years. Because it's time for you to ask yourselves "What's my sound strategy?"
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