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audio branding
living at the intersection of music, sound, science and marketing
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great minds on music : an interview with sir john hegarty

great minds on music : an interview with sir john hegarty | audio branding | Scoop.it
In this edition of our “Great Minds on Music” series, we sit down in London with Sir John Hegarty, Chairman & Worldwide Creative Director of Bartle Bogle Hegarty (BBH). “Great Minds on Music” i...
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Don’t Like the Video? Tell It What to Do Next

Don’t Like the Video? Tell It What to Do Next | audio branding | Scoop.it
Infiniti’s campaign for its Q50 sport sedan features a video, produced by the agency Campfire, in which the plot changes according to a viewer’s wishes.
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Researchers build an audio speaker out of stretchy transparent gel

Researchers build an audio speaker out of stretchy transparent gel | audio branding | Scoop.it
Scientists at Harvard have built a flexible, transparent speaker out of ionic gel that produces high-quality sound ranging across the full audible spectrum....
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Music of your life – with product pitches

Music of your life – with product pitches | audio branding | Scoop.it
In just over a year, online music streaming service Songza has attracted 2.4 million active users in Canada with its “music concierge” – a virtual DJ that offers a selection of playlists appropriate for a user’s mood or current activity.
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The Science Behind the Song

The Science Behind the Song | audio branding | Scoop.it
We commissioned music psychologist Dr. Daniel Müllensiefen to investigate the important role music plays in the romantic endeavours of humans. From a sample of 2,000 participants these were the res...
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YouTube's 'Spotify Killer' Subscription Service Will be Live by Christmas - Digital Music News

YouTube's 'Spotify Killer' Subscription Service Will be Live by Christmas - Digital Music News | audio branding | Scoop.it
YouTube is already demoing the service to critical partners, with one confidential presentation happening in London last month.  And what they’re showing is this: a...
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How Brands Can Make Themselves Heard Through Sound Design - PSFK

How Brands Can Make Themselves Heard Through Sound Design - PSFK | audio branding | Scoop.it
How using different stimuli can create an emotional connection between an individual and a company's identity.
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Making taste better

Making taste better | audio branding | Scoop.it
Gin expert and neurogastronomist, Charles Spence, Professor of Experimental Psychology at Oxford, England talks about sensory taste experiences.
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DMI Music Unveils Engine 1 Music, a Groundbreaking Email Marketing Solution

DMI Music Unveils Engine 1 Music, a Groundbreaking Email Marketing Solution | audio branding | Scoop.it
DMI Music and Media Solutions, the premier provider of comprehensive music marketing and branding solutions, today unveiled Engine 1 Music, its latest technology product connecting
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Custom ringback tones: Coming to your next contract mobe?

Custom ringback tones: Coming to your next contract mobe? | audio branding | Scoop.it
Ditch the old 'brrr brrr' - and pay for an alternative sound
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The sonic map of the Budapest's ruin pub quarter

The sonic map of the Budapest's ruin pub quarter | audio branding | Scoop.it
Hover over the map to see more! Once Jewish quarter now nightlife hot spot, the centre of Budapest’s 7th district has raised some eyebrows this summer.
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What's in a name? A restaurant's success can hinge on the right words

What's in a name? A restaurant's success can hinge on the right words | audio branding | Scoop.it
Rebecca Hardy: Great names create an aura and have you salivating before you've even unfolded your napkin – but coming up with the right one isn't a straightforward task
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Audio Branding and Its Importance to Your Personal Brand - Business 2 Community

Audio Branding and Its Importance to Your Personal Brand - Business 2 Community | audio branding | Scoop.it
Audio Branding and Its Importance to Your Personal Brand
Business 2 Community
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice.
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Sound Gives Objects A Human Touch : DNews

Sound Gives Objects A Human Touch : DNews | audio branding | Scoop.it
Sound waves allow ordinary objects to detect how they being handled and could be used to control them. Continue reading →
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Sound waves create touch feedback without actual touch

Sound waves create touch feedback without actual touch | audio branding | Scoop.it
A technology called "ultrahaptics" can create a sensation of touch in mid-air using focused ultrasonic sound.
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Eurythmics' Dave Stewart: Creativity is about connecting unrelated ideas | Marketing Magazine

Eurythmics' Dave Stewart: Creativity is about connecting unrelated ideas | Marketing Magazine | audio branding | Scoop.it
Eurythmics' Dave Stewart: Creativity is about connecting unrelated ideas, Creativity can be unsettling, but binding unrelated elements to forge something new is a pathway to ­genuine excitement, writes TALENT­HOUSE.com's creative...

Via Benjamin DEBUSSCHERE
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5 Facts About Coke’s 5-Note Melody

5 Facts About Coke’s 5-Note Melody | audio branding | Scoop.it
Everything you'd want to know about the ear-catching melody behind Coke's global anthems and music-driven campaigns
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Radio & Spotify – Friend or foe? | IAB UK

Radio & Spotify – Friend or foe? | IAB UK | audio branding | Scoop.it
Paul Golliker, Director of Red Apple Creative, reflects on the health of the online audio industry and finds a sector in great shape for the future.
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Soundcheck - Are We In A Golden Age For TV Theme Songs?

Soundcheck - Are We In A Golden Age For TV Theme Songs? | audio branding | Scoop.it
In the age of DVRs and online streaming, more people are binge-watching their favorite television shows, several episodes at a time. Writing in the Wall Street Journal, Steve Knopper says new viewing habits are having an impact on TV theme songs.
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Loudness in Interactive Sound at Sony

Loudness in Interactive Sound at Sony | audio branding | Scoop.it
My notes from the Oct 18, 2013 presentation at AES 135 Convention in New York: G4: Loudness in Interactive Sound Roundup by Garry Taylor at Sony 1 LU = 1 dB (sort of…) EBU Tech 3342 is the TC autho...
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Is rhythm the key to a consistent marketing experience? | Econsultancy

Is rhythm the key to a consistent marketing experience? | Econsultancy | audio branding | Scoop.it
Forget the message or single big idea, it may be rhythm that is the key to a consistent marketing experience.
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Whisky theatre is dram fine on senses

Whisky theatre is dram fine on senses | audio branding | Scoop.it
IT is a move which will have whisky traditionalists fuming over their dram - and it could only happen in that home for hipsters, London's Shoreditch.
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IV audio branding

IV audio branding | audio branding | Scoop.it
We want to foster a conversation about the way sound connects with us emotionally, intellectually...
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Topshop to Use Chirp App to Distribute Runway Looks via Sound

Topshop to Use Chirp App to Distribute Runway Looks via Sound | audio branding | Scoop.it
In an industry first, Topshop is using a mobile app called Chirp to distribute backstage and runway looks to fans via sound.
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