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audio branding
living at the intersection of music, sound, science and marketing
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PLOS ONE: A Comparison of Different Informative Vibrotactile Forward Collision Warnings: Does the Warning Need to Be Linked to the Collision Event?

PLOS ONE: A Comparison of Different Informative Vibrotactile Forward Collision Warnings: Does the Warning Need to Be Linked to the Collision Event? | audio branding | Scoop.it
PLOS ONE: an inclusive, peer-reviewed, open-access resource from the PUBLIC LIBRARY OF SCIENCE. Reports of well-performed scientific studies from all disciplines freely available to the whole world.
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working on warning sounds for automobiles? you should read this...

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Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience -- DEARBORN, Mich., Jan. 27, 2014 /PRNewswire/ --

Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience -- DEARBORN, Mich., Jan. 27, 2014 /PRNewswire/ -- | audio branding | Scoop.it
DEARBORN, Mich., Jan. 27, 2014 /PRNewswire/ -- Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience.
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Emotions of Sound - Which emotions do you feel when you hear these sounds?

Emotions of Sound - Which emotions do you feel when you hear these sounds? | audio branding | Scoop.it
Listen to the following range of contrasting sounds and pick the emotion you feel when hearing each one - you'll have access to real time stats on what others selected as you go.
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Pitched directly at dogs, the advert that whistles: Frequency is far too high for pet owners to hear it

Pitched directly at dogs, the advert that whistles: Frequency is far too high for pet owners to hear it | audio branding | Scoop.it
The barking-mad one-minute clip hopes to get the tails wagging with high frequency noises above 17,000 Hertz - which can only be heard by dogs.
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JBL Turns Your Tweets into Music - Digiday

Twitter users and fans of the GRAMMYs can now make their own music with JBL's "Tweet Music" campaign.
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Spotify Wants To Tailor Music To Your Heart Beat

Spotify Wants To Tailor Music To Your Heart Beat | audio branding | Scoop.it
The more data Spotify can collect on listener habits, the better the recommendations its algorithms can produce.
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Spotify's Free Mobile Change Courts Brands To 'Speak Music' | Beet ...

Spotify's Free Mobile Change Courts Brands To 'Speak Music' | Beet ... | audio branding | Scoop.it
“We're seeing a lot more requests for data and how users are listening to music as part of their life,” Spotify's head of global business marketing and brand experience, Amy Vale, tells Beet.TV. “Brands are starting to play in that ...
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Ryan Holladay: To hear this music you have to be there. Literally | Video on TED.com

The music industry has sometimes struggled to find its feet in the digital world.
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Automakers work with BlackBerry's QNX to develop synthetic engine sounds - CTV News

Automakers work with BlackBerry's QNX to develop synthetic engine sounds - CTV News | audio branding | Scoop.it
CTV News Automakers work with BlackBerry's QNX to develop synthetic engine sounds CTV News The challenge is that every automaker wants a different sound, and the purr -- or roar -- of an engine can be as much an act of branding as it's an exercise...
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Auto Shazam Now Available For iPhone Automatically Tagging Music, TV Shows and Ads - hypebot

Auto Shazam Now Available For iPhone Automatically Tagging Music, TV Shows and Ads - hypebot | audio branding | Scoop.it
Yesterday Shazam updated its iOS app for iPhone and iPod Touch with the addition of Auto Shazam among other touches.

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Listen to Pandora, and It Listens Back

Listen to Pandora, and It Listens Back | audio branding | Scoop.it
The Internet radio service has started to mine user data for the best ways to target advertising. It can deconstruct your song choices to predict, for example, your political party of choice.
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PUNCH | What Does Wine Sound Like?

PUNCH | What Does Wine Sound Like? | audio branding | Scoop.it
Here’s a question you can probably answer: What did you have to drink last night? Here’s one you probably can’t: What did it sound like? What you pro
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ABC2011 - Tapio Hakanen: Evolution of Audio Branding in Mobile Devices at Nokia - YouTube

ABC2011 - Tapio Hakanen: Evolution of Audio Branding in Mobile Devices at Nokia - YouTube | audio branding | Scoop.it
Nokia Tune was first introduced as the default ringtone in Nokia devices in 1994 and thus began audio branding at Nokia. This talk will take us through the e...
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A Chrome app that tunes whatever you type into something musically delicious

A Chrome app that tunes whatever you type into something musically delicious | audio branding | Scoop.it
Humanaut works with established brands to design and build new products, mobile apps and brand experiences. We are also invest in and launch startups by baking a strong brand, design and intuitive UX into new products from day one.
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ABC2011 - Martyn Ware: The Future of Sonic Branding

Sonic branding is growing rapidly as a relatively new discipline and agencies within this space will soon be growing to the size of larger marketing and adve...
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WATCH: Dog Food Commercial Targets Fido, Not You

WATCH: Dog Food Commercial Targets Fido, Not You | audio branding | Scoop.it
A dog food manufacturer has taken advertising to another level: a canine one.
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Beats Music Launches First Promo Spot [VIDEO] - hypebot

Beats Music Launches First Promo Spot [VIDEO] - hypebot | audio branding | Scoop.it
"What if you had the perfect music for every moment?" begins Beat Music's first promo spot launched this morning.
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brands partner with musicians on marketing content | brand-e

brands partner with musicians on marketing content | brand-e | audio branding | Scoop.it
brands look to invest in content and especially music with american express nissan & ford partnering with artists says emarketer report.
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What Should a Bank Smell Like?

What Should a Bank Smell Like? | audio branding | Scoop.it
Financial institutions are getting on the growing trend of scent marketing
iV's insight:

Helm branches that added the scent, and also updated their logos, colors, and sound branding, doubled their revenue, as well as the number of new account openings. Customer satisfaction shot up 20 percent, to 99 percent.

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Music: It's What Your Brand's Strategy is Missing

Music: It's What Your Brand's Strategy is Missing | audio branding | Scoop.it
Over the last few years, and 2013 especially, everyone has been beating the drum about creating an experience with your branding. With companies like Red Bull skying above their actual product to b...
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Pepsi’s Frank Cooper on Midemlab Sponsorship, 2014's Music Strategy, Using Big Data To Sell Soda #Midem

Pepsi’s Frank Cooper on Midemlab Sponsorship, 2014's Music Strategy, Using Big Data To Sell Soda #Midem | audio branding | Scoop.it
Midemlab, the think-tank competition of startup ideas in the digital music space, which takes place as part of the annual Midem music business

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Austin Wintory’s New Video Game Music, for the Banner Saga

Austin Wintory’s New Video Game Music, for the Banner Saga | audio branding | Scoop.it
With The Banner Saga, “game music turns the player into a co-storyteller,” says the composer Austin Wintory.
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