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audio branding
living at the intersection of music, sound, science and marketing
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Budweiser Launches Made For Music As American Express Partners With MADE Music - hypebot

Budweiser Launches Made For Music As American Express Partners With MADE Music - hypebot | audio branding | Scoop.it
Big brands are finding all sorts of way to connect with youth and that elusive thing called cool. But most of all, when they get serious about that mission, they focus on music as the connector. Efforts may involve other elements but music is the key. Budweiser's strengthening its brand with Budweiser Made For Music offering support for producers and djs in the early stages. American Express is the launch partner for a new project, MADE Music, from a company that specializes in coolness and youth. Budweiser Made For Music In Australia Budweiser Made For Music is giving up-and-coming producers...
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The First Concert With Only 3D-Printed Instruments Doesn't Sound Too Bad

The First Concert With Only 3D-Printed Instruments Doesn't Sound Too Bad | audio branding | Scoop.it
This is footage from the what was apparently the first live concert played completely with 3D-printed instruments. From the little bit we can hear, it doesn't sound as bad as you might expect!
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Tune into sweet sound of sugar

Tune into sweet sound of sugar | audio branding | Scoop.it
Banishing excess sugar and salt from diets is a goal for many but the thought of bland, tasteless food often puts people off ditching the additives.
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Beware of Beethoven

Beware of Beethoven | audio branding | Scoop.it
EVER since Muzak started serenading patrons of hotels and restaurants in the 1930s, piped-in music has been part of the consumer experience. Without the throb of a...
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Are Brands Music’s New Bank? Lars Ulrich and Top Execs on the $1.3 Billion Up for Grabs

Are Brands Music’s New Bank? Lars Ulrich and Top Execs on the $1.3 Billion Up for Grabs | audio branding | Scoop.it
Six visionaries talk about what's working, what's not, why a Coke Zero concert in Antarctica makes sense and how the industry can catch up to sports' $12 billion gold mine.
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This Is Going To Change How You Listen To Music Forever

This Is Going To Change How You Listen To Music Forever | audio branding | Scoop.it
A new algorithm brings machine intelligence uncomfortably close to the human creative process.
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People's Accents Can Change Your Perception of What They Are Saying

People's Accents Can Change Your Perception of What They Are Saying | audio branding | Scoop.it
New research reveals just how much a French, or Chinese, or Chilean accent changes what you hear.
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Johnnie Walker brings in Bompas & Parr for multi-sensory whisky tasting experience

Johnnie Walker brings in Bompas & Parr for multi-sensory whisky tasting experience | audio branding | Scoop.it
Whisky brand Johnnie Walker Blue Label has teamed up with architectural foodsmiths Bompas & Parr to bring a theatrical dimension to whisky tasting.
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2015 Ford Mustang EcoBoost fakes engine noise via stereo: Hello, Active Noise Control

2015 Ford Mustang EcoBoost fakes engine noise via stereo: Hello, Active Noise Control | audio branding | Scoop.it
The 2015 Ford Mustang loses its growl when the sound system is disabled. Ford says the new Mustang's roar is amplified, but not artificial.
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Can You Trademark a Sound?

Can You Trademark a Sound? | audio branding | Scoop.it
The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I a...
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Sound & Vision: meet Justin Cooke, the creator of Tunepics

Sound & Vision: meet Justin Cooke, the creator of Tunepics | audio branding | Scoop.it
For all the innovation of Silicon Roundabout’s start-ups, Britain has yet to tap into the biggest driver of modern technology: social networking. But Justin Cooke might — just might — be about to change all that from his office in Parsons Green.
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How to Use Sound to Define Your Brand

There's a reason you associate sizzling fajitas with Chili's. Here's how smart brands use sound as a savvy marketing tool.
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The Sound of Whisky

The Sound of Whisky | audio branding | Scoop.it
Last week London's Merchant Taylor Hall was alive with the sound of whisky. A harmonious melody of fruit, spice, peat, malt, ice and wood filled the air at Johnnie Walker's decadent multi-sensory experience - Symphony in Blue - an event designed to c...
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Music consumption helps drive UK technology sales by £11bn

Music consumption helps drive UK technology sales by £11bn | audio branding | Scoop.it
Each 1% increase in demand for music translates to 1.4% boost in sales of smartphones and 2.2% for tablets, study finds
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Music's Effect on Learning [infographic]

Music's Effect on Learning [infographic] | audio branding | Scoop.it
Music is something that is universally loved. Even if everyone doesn’t enjoy the same kind of music, you will be hard-pressed to find an individual that denounces all music as unentertaining. It is convenient that we all enjoy music as much as we do seeing as it does improve our brain function.
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Auto Branding: The Sound of Porsche | Stylus | Innovation Research & Advisory

Auto Branding: The Sound of Porsche | Stylus | Innovation Research & Advisory | audio branding | Scoop.it
In a bid to court tech-savvy, style-conscious future consumers, German automaker Porsche has partnered with US audio specialist Bose on a pop-up experience dubbed The Sound Of Porsche: Stories of the Brand. The initiative transforms a space in Manhattan's fashionable Meatpacking district into a digital record store.
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10 exemplos de comerciais que utilizaram a mesma música

Fiat, Bradesco e SBT utilizaram "Happy", de Pharrell Williams, em filmes lançados num curto intervalo de tempo
iV's insight:

10 examples of commercials that used the same song - the dangers of sharing equity with an asset you don't own!

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Porsche launches "The Sound of Porsche" - A three-week, multisensory pop up in Manhattan

Porsche launches "The Sound of Porsche" - A three-week, multisensory pop up in Manhattan | audio branding | Scoop.it
NEW YORK, Sept. 12, 2014 /PRNewswire/ -- Porsche Cars North America announces the launch of The Porsche Brand...
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High-Tech Grace Notes Alter the Driving Experience

High-Tech Grace Notes Alter the Driving Experience | audio branding | Scoop.it
Today’s automobiles are beeping and chirping at us, raising lights like stage curtains, playing little movies on our screens and serenading us with theme melodies.
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Spotify Knows Me Better Than I Know Myself

Spotify Knows Me Better Than I Know Myself | audio branding | Scoop.it
The days when you could listen to guilty pleasure music without consequence are over. In the dark ages, people used to buy music in a store. But stores never knew how many times you played the albu...
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