audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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How VR helps you hear what it sounds like in somebody else's head

How VR helps you hear what it sounds like in somebody else's head | audio branding | Scoop.it
Creators of virtual-reality experiences are using sound not just to put you in a different environment, but to put you in a different mental and emotional place.
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How To Pick The Perfect Advertising Song

How To Pick The Perfect Advertising Song | audio branding | Scoop.it
Good Ear Music's Jackie Shuman breaks down the process of finding the right song for the right ad.
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This Scientist Is Turning Every Element In the Periodic Table Into Music

This Scientist Is Turning Every Element In the Periodic Table Into Music | audio branding | Scoop.it
Materials scientists typically rely on their eyes to analyze data, but soon they could employ their ears as well. Setting the motions of molecules to music can help scientists identify hidden patterns in their data that might otherwise be too small, or occur over such short time scales that they’re easily missed by the human eye.
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Why You Should Listen To Your Food

Why You Should Listen To Your Food | audio branding | Scoop.it
Changing background music can make chocolate taste sweeter. And you can tell whether you're cutting scallions correctly by the sound they make. Hear (and taste) the difference yourself in this show!
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Being Smart with Sound

Being Smart with Sound | audio branding | Scoop.it
UI Sound has the ability to instantly draw your attention, or simply add a subtle layer of information to a UI interaction - either alerting you to something important,...
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This Sonos And Apple Experiment Demonstrates How Music Changes Your Behavior At Home

This Sonos And Apple Experiment Demonstrates How Music Changes Your Behavior At Home | audio branding | Scoop.it
What happens when a music-deprived home is suddenly wired up with Sonos speakers and Apple Music? More sex, for starters.
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New Ways Into the Brain’s ‘Music Room’

New Ways Into the Brain’s ‘Music Room’ | audio branding | Scoop.it
M.I.T. researchers have devised a radical approach to brain imaging that reveals what past studies missed about neural responses to music.
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10 Classic Examples of Sonic Branding You’ll Never Forget

10 Classic Examples of Sonic Branding You’ll Never Forget | audio branding | Scoop.it
Sonic branding takes more than a catchy jingle, as you'll hear in these 10 classic advertisements. Use CBS Altitude Group to harness the power of sound.
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Adam Lambert Sings For Oreo In New Global Ad Campaign

Adam Lambert Sings For Oreo In New Global Ad Campaign | audio branding | Scoop.it
Global brand director Jennifer Hull talks about teaming with Lambert, and how the brand collaborates with artists.
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ABAWARDS2015 Interview: Moderator Steve Keller

Stever Keller, moderator of the Audio Branding Awards 2015, talks about his impressions of the event and other audio branding related topics.

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Is There a Music Tech Bubble? | Billboard

Is There a Music Tech Bubble? | Billboard | audio branding | Scoop.it
The coming hangover might affect some digital music companies, but experts say not all valuations are suspect and that good ideas will continue to find financial backers.
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How Cannes Lions Will Put Music Back in the Spotlight in 2016

How Cannes Lions Will Put Music Back in the Spotlight in 2016 | audio branding | Scoop.it
In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than 75 years after the composer's death.
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Down to Brass Tacks: Gwen Stefani's $12 Million Live Music Video for Target New Centerpiece to a Emerging Trend | Billboard

Down to Brass Tacks: Gwen Stefani's $12 Million Live Music Video for Target New Centerpiece to a Emerging Trend | Billboard | audio branding | Scoop.it
"It was a best-case scenario and a hugely impressive campaign for a number of reasons," says Gabe McDonough of Music and Strategy and who formerly ran the music departments at DDB and Leo Burnett.
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How J&J Research Led From Bath-Time to a Mobile Sleep App -- and More Products in Carts

How J&J Research Led From Bath-Time to a Mobile Sleep App -- and More Products in Carts | audio branding | Scoop.it
Johnson & Johnson created one of the leading baby bedtime apps in an effort that started with R&D to clinically prove its three-step sleep routine worked.
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Why OK Go’s Damian Kulash No Longer Trusts YouTube View Counts

Why OK Go’s Damian Kulash No Longer Trusts YouTube View Counts | audio branding | Scoop.it
After 10 years building its brand on YouTube, OK Go grew leery of its metrics, and looked for an alternative.
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Music journaling app uses sounds to help you express emotions

Music journaling app uses sounds to help you express emotions | audio branding | Scoop.it
"Cove" is a music journaling app that helps youths express their emotions with music instead of words.
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Give people the seeds to grow a melody: interview to Lullatone - sounDesign

Give people the seeds to grow a melody: interview to Lullatone - sounDesign | audio branding | Scoop.it
Interview to the creators of Patatap and Typatone, some of the most compelling projects of sound communication in the web of the latest years.
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Universal just launched its very own advertising agency - Music Business Worldwide

Universal just launched its very own advertising agency - Music Business Worldwide | audio branding | Scoop.it
BRING wants to team up UMG artists with ad-land in Oz
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‘Auralization’ helps rescue buildings designed for looks but not acoustics - The Boston Globe

‘Auralization’ helps rescue buildings designed for looks but not acoustics - The Boston Globe | audio branding | Scoop.it
By stirring together the acoustic properties of building materials, the dimensions of a space, and recordings of sounds such as voices and passing traffic in a computer model, acoustic consultants can simulate how a hypothetical space would sound in nearly any situation.
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You Are Daredevil—How 3-D Audio Makes the Difference in Virtual Reality

You Are Daredevil—How 3-D Audio Makes the Difference in Virtual Reality | audio branding | Scoop.it
The Netflix for virtual reality startup EEVO has one specialist assigned to putting sound in 3D.
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Strava Cycle Tracks - Music Generator

Strava Cycle Tracks - Music Generator | audio branding | Scoop.it
Amplifon's new Cycle Tracks tool allows you to transform your Strava data into your own bespoke music track and visuals that match your ride!
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Intel stuns during CES keynote with record for most drones airborne simultaneously - watch incredible footage

Intel stuns during CES keynote with record for most drones airborne simultaneously - watch incredible footage | audio branding | Scoop.it
A spectacular display of drone technology by Intel Corporation (USA) involving 100 small aircrafts being launched skywards in formation has earned a new world record title for the Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously.
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Playing music can heal your soul when you are under surgery - sounDesign

Playing music can heal your soul when you are under surgery - sounDesign | audio branding | Scoop.it
Some recent cases show that music could be used as a cure in the field of medicine, especially during surgey operations.
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Sonic Strategy: What Does Your Brand Sound Like? | LBBOnline

Sonic Strategy: What Does Your Brand Sound Like?  | LBBOnline | audio branding | Scoop.it
Little Black Book,
As the year comes to a close, Red Note managing director Greg Townley shares advice on getting your sonic strategy on the right track
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