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audio branding
living at the intersection of music, sound, science and marketing
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In focus: UK sync market 2014

In focus: UK sync market 2014 | audio branding | Scoop.it
Advertisers prefer pop music, with the genre accounting for nearly a quarter (24.7 percent) of all songs appearing in UK TV adverts from January to July 2014, figures from Ad Break Anthems have rev...
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“Oprah” for indie bands: Apple once loved unknown acts—what changed?

“Oprah” for indie bands: Apple once loved unknown acts—what changed? | audio branding | Scoop.it
Why you’ve heard of Feist instead of Willy Moon, and why it’s unlikely to change.
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British Airways to offer playlists curated to match in-flight meals 

British Airways to offer playlists curated to match in-flight meals  | audio branding | Scoop.it
Starting in November, the British carrier will offer travelers a new way to enjoy their in-flight meal: a musical playlist curated to match specific dishes.
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How Music is an Effective Millennial Marketing Tool

How Music is an Effective Millennial Marketing Tool | audio branding | Scoop.it
Millennials make up 25% of the U.S. population and their economic spending power is $1.3 trillion dollars, according to a study by PTTOW.
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Soundtrack to your small business: can music help in retail?

Soundtrack to your small business: can music help in retail? | audio branding | Scoop.it
Music creates a mood but can it affect the bottom line? Hannah Friend finds the entrepreneurs who whistle as they work
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A thoroughly entertaining beginner’s guide to data and analytics

A thoroughly entertaining beginner’s guide to data and analytics | audio branding | Scoop.it
Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?
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How Sound Impacts Your Spending: An Interview with Author Tyler Gray

How Sound Impacts Your Spending: An Interview with Author Tyler Gray | audio branding | Scoop.it
In their new book, The Sonic Boom, Joel Beckerman and Tyler Gray explore
how sound influences behavior. We talked with  Gray about what it means for
modern brands.
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Five Design Tricks Starbucks Uses to Seduce You: Video

Five Design Tricks Starbucks Uses to Seduce You: Video | audio branding | Scoop.it
May 14 (Bloomberg) –- Your neighborhood Starbucks gives off a laid back vibe, but that vibe is the result of countless hours of store testing and tweaking by high level designers. Bloomberg's Sam Grobart takes us inside an average Starbucks to break down five ways in which this coffee chain influences your experience. (Source: Bloomberg)
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How Music Can Boost a High-Intensity Workout

How Music Can Boost a High-Intensity Workout | audio branding | Scoop.it
Volunteers were able to exercise harder when they listened to their favorite songs.
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Play Me, I’m Yours | Street Pianos

Play Me, I’m Yours | Street Pianos | audio branding | Scoop.it
Touring internationally since 2008, “Play Me, I’m Yours” is an artwork by British artist Luke Jerram. Over 500 pianos have now been installed in cities across the globe, from New York to Sydney, bearing the simple instruction ‘Play Me, I’m Yours’.
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Get Your Earplugs Ready: The Worst Uses Of Sound In Branding

Get Your Earplugs Ready: The Worst Uses Of Sound In Branding | audio branding | Scoop.it
Exploited correctly, sound can elicit memory and good feelings. Done wrong--remember that noisy Sunchips bag?--it can send people fleeing.
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3D Printed Four-Eared Device Provides Immersive Soundtrack of the City

3D Printed Four-Eared Device Provides Immersive Soundtrack of the City | audio branding | Scoop.it
A couple of years ago, I went on a long and memorable family trip to the heart of NYC. After a long, exhausting bout of walking on my last late afternoon ther
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10 Weird Sensory Marketing Tricks Companies Use On Us - Listverse

10 Weird Sensory Marketing Tricks Companies Use On Us - Listverse | audio branding | Scoop.it
It is a well known fact that your memory and smells are tied closely together (this is called the Proust phenomenon). More than pictures or sounds, a scent
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Why Do So Many New Music Videos Look like Commercials?

Why Do So Many New Music Videos Look like Commercials? | audio branding | Scoop.it
Puja Patel explores how pop stars and corporate brands have found a cozy new relationship.
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Sensory marketing: the brands appealing to all five senses

Sensory marketing: the brands appealing to all five senses | audio branding | Scoop.it
Anne Cassidy: From virtual holidays in Hawaii to plane food playlists, brands are using new technology to interact with consumers
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33 Musical Earworms You Can't Escape

33 Musical Earworms You Can't Escape | audio branding | Scoop.it
We've all experienced earworms -- you know, those infectious jams that you just can't get out of your head.
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Video: New Mexico's singing road | CityMetric

Video: New Mexico's singing road | CityMetric | audio branding | Scoop.it
Traffic management isn't usually a very friendly business. Signs in stark Helvetica instruct you when to stop, go, and turn; and ocassionally flash at you if you're going too fast. In New Mexico, however, one road is operating a more reward-based approach to speed limits. 
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Your Taste in Music Can Reveal How Smart (or Dumb) You Are

Your Taste in Music Can Reveal How Smart (or Dumb) You Are | audio branding | Scoop.it
Can your music taste determine how smart or dumb you are? Virgil Griffith has mapped musical tastes of college students with their intelligence levels determined by the SAT score.
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Documentary | Borjomi piano vending machine

To make the morning easy, during Alfa Jazz Fest in Lviv, at the central city square appeared the piano, that gived out free Borjomi in return for good play.
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What Does Your Brand Sound Like?

What Does Your Brand Sound Like? | audio branding | Scoop.it
Joel Beckerman, founder of Man Made Music and author of The Sonic Boom offers some tips on what how brand managers can think about sound for their brands.
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Wired for Sound: The science behind stadium audio systems

Wired for Sound: The science behind stadium audio systems | audio branding | Scoop.it
We want our athletes throwing baseballs and footballs amazing distances, but we don’t want our stadiums throwing quite so far. We want our stadium aural experience to be crisp and clear, near us at...
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Deezer Partners with Vodafone in South Africa

Deezer Partners with Vodafone in South Africa | audio branding | Scoop.it
The Paris-based streaming company is Spotify’s largest global competitor, though relatively unknown in the US, where it has only recently begun to offer services.
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MADE Branding Experts: Millennials Expect Luxury to Come Too Easily

MADE Branding Experts: Millennials Expect Luxury to Come Too Easily | audio branding | Scoop.it
Keith Baptista, Jenné Lombardo and Mazdack Rassi are the creative minds of MADE, the 5-year-old company behind half of the Fashion Week shows and several of the cooler underground concerts (Cypress Hill, anyone?) that happened in New York last month.
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