We've all been there, a house with walls to paint and no design degree or aesthetic abilities to save our life (just me?). Does painting a wall red mean yo (Kelly-More Paints found a great way to align their brand with something we all love...
This is the 10th year for this survey – a national web poll about media and technology utilizing radio station databases. And this year, we’re embarking on something very exciting – we are opening up the survey to all formats. In this way, we can take something that has become an integral set of analytics for Rock Radio, and we’re offering participation to stations across the U.S. from a wide variety of formats
While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as it moves beyond the desktop and smartphone.
VideoI know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love affair with the concept of marrying and meshing the worlds of advertising, marketing and branding with that of pop culture [...]
There are at least two things that Sony Pictures marketing executives did not consider when preparing a cross-promotion between its new Spider-Man film and the song-identification app Shazam. I first read about this promotion this morning on io9.com, because pretty much the first thing I read every morning is Morning Spoilers on io9.com. The film in question, The Amazing Spider-Man 2, opens this Friday, May 2, in the United States. Expecting extended discussion about Peter Parker’s doomed romance with Gwen Stacy or the rise of his frenemy Harry Osbourne to lead the high-tech firm founded by his father, instead there was news of an intriguing little digital-audio phenomenon.
German physicist Heinrich Rubens became a god among nerds in 1905 when he invented a tube that uses fire to visualize standing sound waves. When there is no sound fed into the tube, the flames rise to the same height. When a sound is added into the tube, the waveform actually affects the amount of gas that is fed through each hole.
If you don’t live in another universe you know what is happening around Neil Young’s Pono project and its unbelievable success on Kickstarter. A passionate discussion raised again on audio quality and then we asked some Sound professionals to give their opinions. Results are reported as condensed infographic and after as full answers.
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.
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