audio branding
4.5K views | +2 today
Follow
audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

Two Trains - Sonification of Income Inequality on the NYC Subway on Vimeo

This song emulates a ride on the New York City Subway's 2 Train through three boroughs: Brooklyn, Manhattan, and the Bronx. At any given time, the quantity and dynamics…
more...
No comment yet.
Scooped by iV
Scoop.it!

Streaming music's next leap forward could be 'interactive artist subscriptions'

Streaming music's next leap forward could be 'interactive artist subscriptions' | audio branding | Scoop.it
New report pitches future of app-like album releases and monthly subscriptions for fans, with the likes of Spotify and Apple as middlemen
more...
No comment yet.
Scooped by iV
Scoop.it!

There's Now a Netflix for People Who Listen to Music the Old-Fashioned Way

There's Now a Netflix for People Who Listen to Music the Old-Fashioned Way | audio branding | Scoop.it
The future never sounded so good.
more...
No comment yet.
Scooped by iV
Scoop.it!

You can't turn your ears off, so listen up - Media news - Media Week

You can't turn your ears off, so listen up - Media news - Media Week | audio branding | Scoop.it
You can't turn your ears off, so listen up from Media Week - news and information from the world of media
more...
No comment yet.
Scooped by iV
Scoop.it!

The Semiotics of Brand Building

The Semiotics of Brand Building | audio branding | Scoop.it
Since a brand is a system of sensory signs that incites consumers in a symbolic process, semiotics is the keystone of brand building.
more...
No comment yet.
Scooped by iV
Scoop.it!

Forget about Your Looks for a Second and Just Listen

Forget about Your Looks for a Second and Just Listen | audio branding | Scoop.it
Why are so many brands still unaware of the potential and strength of audio or sonic branding?
more...
No comment yet.
Scooped by iV
Scoop.it!

Unilever partners with Big Sync Music

Unilever partners with Big Sync Music | audio branding | Scoop.it
Big Sync will provide music licensing for 400+ household names including Dove, Lynx and Persil
more...
No comment yet.
Scooped by iV
Scoop.it!

Multi-sensory brand experience. | The Click

Multi-sensory brand experience. | The Click | audio branding | Scoop.it
This is a guest contribution from Robert Jones – head of new thinking at Wolff Olins. Robert instinctively analyses brands – even whilst on holiday(!) – it's in
more...
No comment yet.
Scooped by iV
Scoop.it!

Logos that represent sound and movement | Analysis | Design Week

Logos that represent sound and movement | Analysis | Design Week | audio branding | Scoop.it
Bruce Mau Design has been making waves with its new branding for wireless speaker company Sonos. We look at this and other logos that represent sound and movement.
more...
No comment yet.
Scooped by iV
Scoop.it!

The New Sonos Logo Looks Like Pulsing Sound as You Scroll It

The New Sonos Logo Looks Like Pulsing Sound as You Scroll It | audio branding | Scoop.it
Scroll the page. Go on, scroll it. And marvel at the way the new, perfectly static Sonos logo pulses--like sound is emanating from its centre, producing a pounding bass line.
more...
No comment yet.
Scooped by iV
Scoop.it!

▶ Novalia PrintedMIDI for DJ QBert's Album cover - YouTube

Want to be some of the first to get your hands on some exclusive printed MIDI? Register your interest at http://www.novalia.co.uk/portfolio/printed-midi/ Nov...
more...
No comment yet.
Scooped by iV
Scoop.it!

Game Streaming Giant Twitch Announces Its Entrance Into the Music Biz

Game Streaming Giant Twitch Announces Its Entrance Into the Music Biz | audio branding | Scoop.it
Gaming site Twitch has announced on its blog two new music-related developments: a fully licensed music library and a music content creation tool.
more...
No comment yet.
Scooped by iV
Scoop.it!

Surrounded by sound: how 3D audio hacks your brain

On a crisp afternoon late last year, I made my way to Manhattan’s Upper East Side to meet Edgar Choueiri, a professor of mechanical and aerospace engineering at Princeton University. Choueiri also...
more...
No comment yet.
Scooped by iV
Scoop.it!

Facebook’s iOS App Gets Noisy

Facebook’s iOS App Gets Noisy | audio branding | Scoop.it
Are you hearing strange sounds while navigating the Facebook iOS application? Don’t worry: You’re not going crazy
more...
No comment yet.
Scooped by iV
Scoop.it!

Vanderbilt Scientists Search For Elusive Benefits Of Music On The Brain

Vanderbilt Scientists Search For Elusive Benefits Of Music On The Brain | audio branding | Scoop.it
Inside a lab at the Vanderbilt Kennedy Center, Reyna Gordon is holding up a tangle of elastic wires connected to electrodes. “For the kids, we call it a
more...
No comment yet.
Scooped by iV
Scoop.it!

SONIC BRANDING: ARTICLE from BranD MAGAZINE

SONIC BRANDING: ARTICLE from BranD MAGAZINE | audio branding | Scoop.it
Sonic Branding (Brand Magazine) - Brands like to make noise but how do they create the noise their audiences want to hear.
more...
No comment yet.
Scooped by iV
Scoop.it!

Music Enhances Feelings of Attraction

Music Enhances Feelings of Attraction | audio branding | Scoop.it
Feelings of interest and attraction among single men and women increased significantly if music was playing in the background at their first meeting compared with no music, according to a report in the current issue of Psychology of Music
more...
No comment yet.
Scooped by iV
Scoop.it!

eyeball Gives New York Radio Station WNYC a Fresh New Sound | LBBOnline

eyeball Gives New York Radio Station WNYC a Fresh New Sound | LBBOnline | audio branding | Scoop.it
Little Black Book,
Leading public radio station taps creative agency to develop a new audio identity
more...
No comment yet.
Scooped by iV
Scoop.it!

Universal Music and Havas Media's Data Alliance: Welcome to the (New) Music Business

Universal Music and Havas Media's Data Alliance: Welcome to the (New) Music Business | audio branding | Scoop.it
There's a saying about radio: it's not the music business, it's the advertising business. The new partnership between Universal Music Group and Havas Media is proof the same can be said of the larger music industry.
more...
No comment yet.
Scooped by iV
Scoop.it!

Snapchat Launches 'Discover' Feature with Warner Music, Big Media in Tow

Snapchat Launches 'Discover' Feature with Warner Music, Big Media in Tow | audio branding | Scoop.it
Today Snapchat, the ephemeral messaging service fresh off a $485 million Series D round of fundraising, announced the launch of its new media platform Discover. It is a built in feature on the Snapchat app that offers daily refreshed content from select and disparate group of major media players like Vice, The Daily Mail, Comedy Central, Warner Music Group, Cosmopolitan, People, Yahoo!, and National Geographic.
more...
No comment yet.
Scooped by iV
Scoop.it!

Sensory Marketing Is the Next Frontier in Mobile Advertising

Sensory Marketing Is the Next Frontier in Mobile Advertising | audio branding | Scoop.it
Sensory marketing has been around for decades. Now brand marketers must develop sensory ads that appeal to users' emotions on mobile devices.
more...
No comment yet.
Scooped by iV
Scoop.it!

Apple Acquires Musicmetric To Add Analytics To Beats Music - hypebot

Apple Acquires Musicmetric To Add Analytics To Beats Music - hypebot | audio branding | Scoop.it
(UPDATED) Apple has acquired UK music analytics firm Musicmetric and it's parent company Semetric. Musicmetric pulls data from social, the web and music services to provide analytics and forecasting for the music industry and other media companies. Apple will reportedly use the technology to add analytics to Beats Music when it relaunches later this year. Terms of the deal were not disclosed. It is unclear whether or not the many artists and labels who currently use Musicmetric to guide their marketing will continue to have access to the service which draws data from Spotify and other rivals. And it seems...
more...
No comment yet.