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audio branding
living at the intersection of music, sound, science and marketing
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Audio Branding: How Sound Impacts Your Identity | Inkbot Design

Audio Branding: How Sound Impacts Your Identity | Inkbot Design | audio branding | Scoop.it
Audio Branding: How Sound Impacts Your Identity Looks at Sound in Identity, Radio Jingles to Advert Music. Find out Why you Should Choose Audio Branding!
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Shazam-Branded Music Label On the Way

Shazam-Branded Music Label On the Way | audio branding | Scoop.it
Shazam has announced a partnership with Warner Music Group (WMG) that will herald a new Shazam-branded label, as well as a collaboration on marketing effor
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Shazam tracks brand audio assets

Shazam tracks brand audio assets | audio branding | Scoop.it
Media agency Mindshare Worldwide has joined forces with Shazam to launch the Audio+ programme to help brands audit the sound-based elements of their global advertising campaigns using the Shazam Ap...
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Music, Mind and Meaning: A Day at the Peabody Institute

Music, Mind and Meaning: A Day at the Peabody Institute | audio branding | Scoop.it
I'm fairly certain it's common knowledge by now that I spent about a decade in college. In my defense, a good chunk of that time was spent in graduate school. Find me at the bar at the next audio s...
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The 5 Human Passages to Brand Loyalty | Brand Marketing Psychology

The 5 Human Passages to Brand Loyalty | Brand Marketing Psychology | audio branding | Scoop.it
Brand loyalty is about connecting with your consumer. It's about having a brand story that communicates the personality and values of your brand. It's about
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NightBus' Interactive Music Video Introduces 3-Way Stereo Experience

NightBus' Interactive Music Video Introduces 3-Way Stereo Experience | audio branding | Scoop.it
NightBus' "When The Night Time Comes" video let's you control what you hear and what you view onscreen.
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Remember Magic Eye? Here's a Music Video Made Using the Same Illusion | Underwire | Wired.com

Remember Magic Eye? Here's a Music Video Made Using the Same Illusion | Underwire | Wired.com | audio branding | Scoop.it
For their latest track, "Black Is Good," indie band Young Rival decided to use random dot autostereograms to bring the video to life.
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Martyn Ware of the Human League on the mindbending power of 3D sound

Martyn Ware of the Human League on the mindbending power of 3D sound | audio branding | Scoop.it
The Human League's Martyn Ware has used 3D sound to calm Brighton drunks. Now he's using it to explore Alzheimer's. Ben Beaumont-Thomas reports
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MIDEM DAY 1 - Five levels of music and brand from a man at the top

MIDEM DAY 1 - Five levels of music and brand from a man at the top | audio branding | Scoop.it
First things first, Cannes is freezing in February. Now to the music stuff. Day one of MIDEM had quite a lot going on but the thing that was most worthy of analysis was the presentation by Olivier ...
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INSPIRATION: Could Vodafone have created pure sonic branding?

INSPIRATION: Could Vodafone have created pure sonic branding? | audio branding | Scoop.it
Back in the last century Daniel Jackson and I set up Sonicbrand and went on what can only be described as a lecture tour of all the big brands and agencies to explain to them that we knew how to tu...
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How Music Hijacks Our Perception of Time - Issue 9: Time - Nautilus

How Music Hijacks Our Perception of Time - Issue 9: Time - Nautilus | audio branding | Scoop.it
One evening, some 40 years ago, I got lost in time. I was at a performance of Schubert’s String Quintet in C major. During the second…
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Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard | audio branding | Scoop.it
When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.
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Can musical tastes determine your politics? - Memphis Business Journal

Can musical tastes determine your politics? - Memphis Business Journal | audio branding | Scoop.it
Can your preferences on Pandora determine of you're a likely Democrat or Republican voter?
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This ‘Kid A’ Menu Puts Everything in Its Right Place

This ‘Kid A’ Menu Puts Everything in Its Right Place | audio branding | Scoop.it
Hayley Madden/Redferns/Getty You don’t so much listen to Kid A, Radiohead’s critically acclaimed 2000 album, as absorb its pulsating beats, squiggly electronica tones and trembling vocals into your subconscious. Simply put, it’s a sensory experience, which is why Detroit chef Kyle Haney decided to honor it with an event on February 19 called “A Night […]...
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The Business of Audio Branding - Midem 2013

Steve Keller, CEO, iV / iV2 (USA/Germany) NB: This is a new version of a video which had 127 views before we had to update it, due to sync issues.
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Google acquires password-killing startup SlickLogin

Google acquires password-killing startup SlickLogin | audio branding | Scoop.it
TRYING to remember all your online passwords can tie you up in a panicky, confused state.
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Radiohead's New App: Even Stranger Than Thom Yorke

Radiohead's New App: Even Stranger Than Thom Yorke | audio branding | Scoop.it
Available for iPhone and Android, the Polyfauna app takes the band's 2011 album and brings it to life as a strange, trippy ecosystem of color and...
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Why Bob Dylan Lost the Super Bowl, and Why Coke's Ad Won

Why Bob Dylan Lost the Super Bowl, and Why Coke's Ad Won | audio branding | Scoop.it
Chrysler and Coke’s ads differed in execution, but the difference also had to do with patriotism, beauty, and pride.
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The psychology of music

The psychology of music | audio branding | Scoop.it
The University of Florida put together this infographic below on the Psychology behind music. According to the graphic, music actually involves more p ...
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Why brands should embrace digital content

Why brands should embrace digital content | audio branding | Scoop.it

Just the words ‘branded content’ takes you automatically to video content, (YouTube viral anyone?) – or ‘always on’ social posts. But few people think about the potential of another medium – audio. This is strange, because there has been no better time for brands to embrace it.

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