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audio branding
living at the intersection of music, sound, science and marketing
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Why does this startup want to add 7 seconds of sound to photos?

Why does this startup want to add 7 seconds of sound to photos? | audio branding | Scoop.it
Singapore-based web photography sharing platform Ubersnap has added a feature that wants to get creative juices flowing
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European Inspired Sips and Sounds Arrive at Le Meridien Hotels & Resorts Worldwide | Business Wire

European Inspired Sips and Sounds Arrive at Le Meridien Hotels & Resorts Worldwide | Business Wire | audio branding | Scoop.it
Le Méridien Hotels & Resorts today announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soun
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The voice of the hotel industry is female, new research reveals

New research has found the majority of UK hotels choose a middle-aged female voice for their audio branding.
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Skittles: Remix the Rainbow. Taste the Rainbow.

Skittles: Remix the Rainbow. Taste the Rainbow. | audio branding | Scoop.it
Hier kriegst du Skittles auf die Ohren: Erstelle deinen Remix des Skittles Song von Sabina Sciubba und hol dir dein Stück vom Regenbogen!
iV's insight:

Munich ad agency Heye created a way to "get Skittles into your ears": Create a remix of a Skittles song by Sabina Sciubba that can be recorded shared via social media.

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'The Sound of Color' Graphic Uses Daft Punk and Beyonce Albums to Help You Pick Paint For Your Home

'The Sound of Color' Graphic Uses Daft Punk and Beyonce Albums to Help You Pick Paint For Your Home | audio branding | Scoop.it
We've all been there, a house with walls to paint and no design degree or aesthetic abilities to save our life (just me?). Does painting a wall red mean yo (Kelly-More Paints found a great way to align their brand with something we all love...
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Effective and Sustainable Branding Starts With Music

Effective and Sustainable Branding Starts With Music | audio branding | Scoop.it
Effective and Sustainable Branding Starts With Music | CMO Strategy - Advertising Age
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Jacobs Media: Techsurvey 10

This is the 10th year for this survey – a national web poll about media and technology utilizing radio station databases. And this year, we’re embarking on something very exciting – we are opening up the survey to all formats. In this way, we can take something that has become an integral set of analytics for Rock Radio, and we’re offering participation to stations across the U.S. from a wide variety of formats
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The European Union Wants Electric Cars To Make More Noise - Gas 2

The European Union Wants Electric Cars To Make More Noise - Gas 2 | audio branding | Scoop.it
By 2019, all new electric cars sold in Europe will be required to produce what is being called an “Acoustic Vehicle Alerting Systems."
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Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A)

Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A) | audio branding | Scoop.it
“We’re not a record label, we’re a beverage company and we do really good marketing.”
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Sorting Through the Streaming Music Universe

Sorting Through the Streaming Music Universe | audio branding | Scoop.it
While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as it moves beyond the desktop and smartphone.
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Disney 's New 3-D Printing Technique Makes Any Object Transmit Sound

Disney 's New 3-D Printing Technique Makes Any Object Transmit Sound | audio branding | Scoop.it
Disney Research has revealed an exciting new technology that turns any object into a speaker.
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Why Music Plays A Big Role When It Comes To Branding

Why Music Plays A Big Role When It Comes To Branding | audio branding | Scoop.it
VideoI know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love affair with the concept of marrying and meshing the worlds of advertising, marketing and branding with that of pop culture [...]
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Is There Such a Thing as a Sonic QR Code?

Is There Such a Thing as a Sonic QR Code? | audio branding | Scoop.it
There are at least two things that Sony Pictures marketing executives did not consider when preparing a cross-promotion between its new Spider-Man film and the song-identification app Shazam. I first read about this promotion this morning on io9.com, because pretty much the first thing I read every morning is Morning Spoilers on io9.com. The film in question, The Amazing Spider-Man 2, opens this Friday, May 2, in the United States. Expecting extended discussion about Peter Parker’s doomed romance with Gwen Stacy or the rise of his frenemy Harry Osbourne to lead the high-tech firm founded by his father, instead there was news of an intriguing little digital-audio phenomenon.
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The One Essential Marketing Tactic U.S. Brands Are Missing

The One Essential Marketing Tactic U.S. Brands Are Missing | audio branding | Scoop.it
Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-re…
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Amazing 2D Rubens’ Tube Visualizes Sound With a Plane of Fire | I Fucking Love Science

Amazing 2D Rubens’ Tube Visualizes Sound With a Plane of Fire | I Fucking Love Science | audio branding | Scoop.it
German physicist Heinrich Rubens became a god among nerds in 1905 when he invented a tube that uses fire to visualize standing sound waves. When there is no sound fed into the tube, the flames rise to the same height. When a sound is added into the tube, the waveform actually affects the amount of gas that is fed through each hole. 
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INSPIRATION: Grey show Simon Fuller what Spicey music should sound like

I love it when the title of an ad starts with the words "The Sound of.....", it means I get to watch some highly synced, brand based visuals. So here we have "The Sound of Taste" an ad created for ...
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INSPIRATION: Touch me, I'm spicey. More sounds from Grey and Schwartz

Earlier this year we saw the start of Schwartz's "Sound of Taste" campaign from Grey London, you can check out the post on it here. After making a studio look like the Holi celebrations have wander...
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What Does A Creative Director Do Exactly? And Is Justin Timberlake Qualified?

What Does A Creative Director Do Exactly? And Is Justin Timberlake Qualified? | audio branding | Scoop.it
Justin Timberlake is doing it. So is Alicia Keys. But whats really involved in being a creative director? And do these celebrities have what it takes...
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Laughing Giraffe's new Soundpix App Makes your Photos Talk

Laughing Giraffe's new Soundpix App Makes your Photos Talk | audio branding | Scoop.it
A tiny subset of photography apps has slowly emerged from the vast pack on Apple's app store to offer an alternative multimedia experience, a hybrid of sti
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EU to require louder EVs, quieter IC cars

EU to require louder EVs, quieter IC cars | audio branding | Scoop.it
The EU votes to force EVs to make a noice at low speeds while ICE vehicles will need to get quieter, by 2019.
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What sound professionals think about Neil Young’s Pono + [INFOGRAPHIC] | sounDesign

What sound professionals think about Neil Young’s Pono + [INFOGRAPHIC] | sounDesign | audio branding | Scoop.it
iV's insight:
If you don’t live in another universe you know what is happening around Neil Young’s Pono project and its unbelievable success on Kickstarter. A passionate discussion raised  again on audio quality and then we asked some Sound professionals to give their opinions. Results are reported as condensed infographic and after as full answers. 
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Which Music Artists Transcend the Gender and Age Divides

Which Music Artists Transcend the Gender and Age Divides | audio branding | Scoop.it
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.
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