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audio branding
living at the intersection of music, sound, science and marketing
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▶ Charles Spence: Multisensory Experience and Coffee - YouTube

In this immensely popular Symposium 2014 talk, Dr. Charles Spence of Oxford University shares his perspective on how the senses other than taste and smell ca...
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Google Play Creates U.K.'s First Ad Break To Feature A Live Music Performance

Google Play Creates U.K.'s First Ad Break To Feature A Live Music Performance | audio branding | Scoop.it
In a U.K. first, Google Play has bought a three and a half minute Friday night ad break, in which chart-topping singer Sam Smith will perform live throughout.
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Life After The Theme Song: "True Detective" Songwriters The Handsome Family and Musician James Iha Talk Music On Television

Life After The Theme Song: "True Detective" Songwriters The Handsome Family and Musician James Iha Talk Music On Television | audio branding | Scoop.it
Is there life after the TV theme song? Dark roots duo Handsome Family's music accompanied True Detective and ex-Smashing Pumpik James Iha created the Deadbeat theme. But is television the future for music? Handsome Family and Iha discuss the pros and cons of music on television.
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Audio Production Company Has a Sound-Only Website, With No Visuals at All

Audio Production Company Has a Sound-Only Website, With No Visuals at All | audio branding | Scoop.it
If you're an audio production company, you want to show off your audio. And what better way to do that than with a website that's completely audio—with no visuals at all? Brazilian agency Loducca built just such a site, croaciaaudio.com, for Croacia Audio. It's a Chrome Experiment, so it only works in that browser.
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What Does Sound Look Like? See With This Photographic Technique — Shocklee Entertainment Universe ● The Future Frequency

What Does Sound Look Like? See With This Photographic Technique — Shocklee Entertainment Universe ● The Future Frequency | audio branding | Scoop.it
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Ex-Beats, Spotify Execs Form Soundtrack Your Brand To Sell Spotify To Businesses

Ex-Beats, Spotify Execs Form Soundtrack Your Brand To Sell Spotify To Businesses | audio branding | Scoop.it
From TechCrunch: Spotify today dominates the market for music streaming services for consumers. Now a new startup, started by Spotify’s ex-head of business development Andreas Liffgarden and co-fou...
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From France: A Huge Tongue And Giant, Showering Rugby Player Give Outdoor Ads New Dimension

From France: A Huge Tongue And Giant, Showering Rugby Player Give Outdoor Ads New Dimension | audio branding | Scoop.it
Marilyn Monroe's dress, a hairy disco chest, and more greeted Parisian passersby to promote a rail-travel package.
iV's insight:

Not just a visual installation...

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Songwriting helps cancer patients heal

Songwriting helps cancer patients heal | audio branding | Scoop.it
Carry On Records turns cancer patients into songwriters and recording artists by pairing them with professional songwriters, musicians and recording studios to write and record an original song.
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Radio broadcasters face challenge from tech heavyweights - FT.com

Radio broadcasters face challenge from tech heavyweights - FT.com | audio branding | Scoop.it
Video may have killed the radio star but the internet has barely hurt its popularity. Radio remains the world’s most popular form of media in terms of audience, with listener figures at their highest levels in decades. The industry, which generated
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▶ Pharell performing "Happy" at Sprint Sound Sessions - YouTube

Watch Grammy-winning recording artist Pharrell Williams perform his hit song, "Happy" at Sprint Sounds Sessions. Pharrell's band for the night? 350 excited p...
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Coffee bean roasting acoustics

Coffee bean roasting acoustics | audio branding | Scoop.it
People around the world are drawn to coffee's powerful allure -- for its beloved smell, and taste, and for the caffeine boost it provides. As you enjoy your coffee beverage, however, odds are good you're probably not thinking about the coffee bean roasting process behind it. But for some the love of coffee runs so deep that they go so far as to roast their own coffee beans.
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Facebook Adds Audio Matching to Get You Posting More About TV

Facebook Adds Audio Matching to Get You Posting More About TV | audio branding | Scoop.it
Facebook is so intent on getting its users to post more about TV and best Twitter in social TV, it will write part of those posts for them via audio matching.
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Music Mapped Out: How Consumers Are Interacting with Music Across the U.S.

Music Mapped Out: How Consumers Are Interacting with Music Across the U.S. | audio branding | Scoop.it
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Is selling music to advertisers still considered selling out?

Is selling music to advertisers still considered selling out? | audio branding | Scoop.it
Robyn has starred in a two-and-a-half minute commercial for Volvo, featuring an energy efficient car and her new single, Monument. But is taking the corporate buck still a problem?
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Beck's beer redefines Edison's phonograph with a first-ever playable bottle

Beck's beer redefines Edison's phonograph with a first-ever playable bottle | audio branding | Scoop.it
The music bottle can be played on a specially-built device based on Thomas Edison's original phonograph.
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Facebook Adds Shazam-Style Audio Recognition To Help You Automatically Tag Posts With TV Shows And Songs | TechCrunch

Facebook Adds Shazam-Style Audio Recognition To Help You Automatically Tag Posts With TV Shows And Songs | TechCrunch | audio branding | Scoop.it
Facebook has a new weapon in the battle against Twitter to host lucrative conversations about media. A Shazam-esque opt-in feature coming to the iOS and..
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For Coke, A One-Word Brand Idea Leads To Powerful Demonstrations

For Coke, A One-Word Brand Idea Leads To Powerful Demonstrations | audio branding | Scoop.it
VideoCoca Cola certainly has its business issues. Particularly with its carbonated namesake. However, I would argue their sugary slide is at least blunted by a supremely potent, one-word brand idea: happiness. And a two-word creative brief (my own interpretation): capture happiness. Such clarity in its identity not only gives its [...]
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Shutterstock Introduces Music Licensing Service, Starting With 60K Tracks From Rumblefish

Shutterstock Introduces Music Licensing Service, Starting With 60K Tracks From Rumblefish | audio branding | Scoop.it
From TechCrunch: Shutterstock is bringing its model to the music licensing market. Users can search the library for a track that’s the right fit for, say, their online marketing video, then pay for...
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Behind the Roar: Finding Godzilla's Iconic Voice

Behind the Roar: Finding Godzilla's Iconic Voice | audio branding | Scoop.it
Sound designer Erik Aadahl sampled animals, ironing boards and virtually anything else that shrieked until he found "the winner."
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Sound branding is a bastard |

Sound branding is a bastard | | audio branding | Scoop.it
Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members.
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Has the game changed for television branding?

Has the game changed for television branding? | audio branding | Scoop.it
Lisa Hill asks whether channel identity matters when thousands of programmes are available on demand and online
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