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audio branding
living at the intersection of music, sound, science and marketing
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Google Night Walk

Google Night Walk | audio branding | Scoop.it
Explore the sounds, streets and soul of Marseille on this immersive digital Night Walk with Google
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The European Union Wants Electric Cars To Make More Noise - Gas 2

The European Union Wants Electric Cars To Make More Noise - Gas 2 | audio branding | Scoop.it
By 2019, all new electric cars sold in Europe will be required to produce what is being called an “Acoustic Vehicle Alerting Systems."
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Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A)

Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A) | audio branding | Scoop.it
“We’re not a record label, we’re a beverage company and we do really good marketing.”
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Sorting Through the Streaming Music Universe

Sorting Through the Streaming Music Universe | audio branding | Scoop.it
While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as it moves beyond the desktop and smartphone.
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Crafty alcohol advertising directed at US adolescents through music, branding

Crafty alcohol advertising directed at US adolescents through music, branding | audio branding | Scoop.it
Links between adolescents' involvement with music and their drinking-related behaviors have been reviewed by researchers. Results indicate strong associations between liking, owning, and correctly identifying music containing alcohol branding and two early problematic alcohol outcomes. Study authors suggest policy or educational interventions to reduce the impact of these exposures.
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Want to Sell a Dorky Product? Just Add Electric Guitars

Want to Sell a Dorky Product? Just Add Electric Guitars | audio branding | Scoop.it
Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New York’s Garment District.
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The Future of Branding Is User Experience

The Future of Branding Is User Experience | audio branding | Scoop.it
It has to be smart, beautiful and work perfectly. The blend of strategy, design and development, applied to all facets of a brand’s offerings.
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Advertising Week neglects sound branding |

Advertising Week neglects sound branding | | audio branding | Scoop.it
it seemed a shame that during AdWeek Europe, held in London last week, just a handful of lectures and seminars featured any music-related content, let alone dedicated sessions to sound branding, music licensing and brand partnerships.
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Music analytics is helping the music industry see into the future

Music analytics is helping the music industry see into the future | audio branding | Scoop.it
The internet is taking power away from record labels but it’s also giving them the ability to predict future hits
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This One-Man Metal Band Makes Music Using Mechanized Masks | Gadget Lab | WIRED

This One-Man Metal Band Makes Music Using Mechanized Masks | Gadget Lab | WIRED | audio branding | Scoop.it
In lieu of guitars, drums, and a band, Tristan Shone built himself an array of arduino-powered machines to perform his special brand and doom metal. Now the engineer and one-man band known as Author & Punisher has added a trio of voice-modulating mechanical masks to this menagerie of industrial MIDI controllers. Here's how they work.
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What Engineers At Facebook, Pinterest, Snapchat, Airbnb, And Spotify Listen To While Coding

What Engineers At Facebook, Pinterest, Snapchat, Airbnb, And Spotify Listen To While Coding | audio branding | Scoop.it
Maybe you can uncover new coding success by listening to these seasoned engineers playlists.
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New baby cry analyzer looks for clues about babies’ health | Brown University News and Events

New baby cry analyzer looks for clues about babies’ health | Brown University News and Events | audio branding | Scoop.it
Researchers at Brown University and Women & Infants Hospital have developed a new tool that analyzes the cries of babies, searching for clues to potential health or developmental problems. Slight variations in cries, mostly imperceptible to the human ear, can be a “window into the brain” that could allow for early intervention.
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EU to require louder EVs, quieter IC cars

EU to require louder EVs, quieter IC cars | audio branding | Scoop.it
The EU votes to force EVs to make a noice at low speeds while ICE vehicles will need to get quieter, by 2019.
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What sound professionals think about Neil Young’s Pono + [INFOGRAPHIC] | sounDesign

What sound professionals think about Neil Young’s Pono + [INFOGRAPHIC] | sounDesign | audio branding | Scoop.it
iV's insight:
If you don’t live in another universe you know what is happening around Neil Young’s Pono project and its unbelievable success on Kickstarter. A passionate discussion raised  again on audio quality and then we asked some Sound professionals to give their opinions. Results are reported as condensed infographic and after as full answers. 
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Which Music Artists Transcend the Gender and Age Divides

Which Music Artists Transcend the Gender and Age Divides | audio branding | Scoop.it
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.
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How Do You Find the Right Scream for an Angry Goat in Your Ad?

How Do You Find the Right Scream for an Angry Goat in Your Ad? | audio branding | Scoop.it
Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production company in Atlanta.
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Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events | audio branding | Scoop.it
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This note’s for you.” A decade earlier, Young would have seen no need for such a song.
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Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record | audio branding | Scoop.it
This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending.
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Why Bud and Jay Z's 'Made in America' is Going to California

Why Bud and Jay Z's 'Made in America' is Going to California | audio branding | Scoop.it
Budweiser and Jay Z announce Los Angeles as a site for Made in America
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Six Steps to Creating a Successful Audio Brand | Data-Driven Marketing Network

Six Steps to Creating a Successful Audio Brand | Data-Driven Marketing Network | audio branding | Scoop.it
Marketers today have a harder job then ever.  First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools.
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What does your brand sound like?® - YouTube

Brand Timbre is an audio branding agency that helps businesses harness the connective power of sound and music to engage audiences on an emotional level. Wha...
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H&R Block Celebrates Tax Refunds with ‘Billion Back Records’ - 360i Digital Agency Blog

H&R Block Celebrates Tax Refunds with ‘Billion Back Records’ - 360i Digital Agency Blog | audio branding | Scoop.it
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NPR Is Running Voice Recognition-Enabled Ads

NPR Is Running Voice Recognition-Enabled Ads | audio branding | Scoop.it
What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response rates that often fall well short of 1 percent. The futuristic promos quietly emerged late last year, as JetBlue and Toys “R” Us began employing them.
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Turn any object into an instrument with 'Sound Pegs'

Turn any object into an instrument with 'Sound Pegs' | audio branding | Scoop.it
As a child, you may have been pretty proud of yourself for making your own chimes out of drinking glasses filled with varying levels of water. But that pales in comparison to "Sound Pegs," the new...
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