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audio branding
living at the intersection of music, sound, science and marketing
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Retailers Fine-Tune Their Playlists With Shopping-Mood Music

Retailers Fine-Tune Their Playlists With Shopping-Mood Music | audio branding | Scoop.it
Playlists from Urban Outfitters, Macy's and Abercrombie & Fitch Go Mobile to Bring Brands Into Consumers' Lives Outside the Store
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How Sennheiser Expanded Its Brand With A Headphone Opera

How Sennheiser Expanded Its Brand With A Headphone Opera | audio branding | Scoop.it
The German audio manufacturer collaborated with Los Angeles opera and dance companies to create a unique immersive interactive opera at L.A.'s Union...
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The Surprising Science Behind What Music Does To Our Brains

The Surprising Science Behind What Music Does To Our Brains | audio branding | Scoop.it
You're probably listening to music in your headphones at work right now. Whether you are powering through your to-do list or brainstorming creative...
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( ( ( ABA ) ) ) Audio Branding Academy » Blog Archive » BEST PRACTICE CASES 2013

( ( ( ABA ) ) ) Audio Branding Academy » Blog Archive » BEST PRACTICE CASES 2013 | audio branding | Scoop.it
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Pop Secret's Pop Dongle Makes Your iPhone Smell Like Popcorn

Pop Secret's Pop Dongle Makes Your iPhone Smell Like Popcorn | audio branding | Scoop.it
Pop Dongle is a mobile phone attachment that emits the smell of popcorn as you play the brand's mobile game, Poptopia, available for iPhone and iPod Touch.
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SMIRNOFF Mindtunes | DJ Fresh | Julien Castet | Volt Café | by Volt Magazine

SMIRNOFF Mindtunes | DJ Fresh | Julien Castet | Volt Café | by Volt Magazine | audio branding | Scoop.it
Making 3 disabled musicians' dreams come true through the magic of Smirnoff Mindtunes project! Read on and do your bit by purchasing the track! It's easy, just do it...
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SHOWstudio captured and remixed the sound of four SS14 collections being made

SHOWstudio captured and remixed the sound of four SS14 collections being made | audio branding | Scoop.it
I'm somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I'm not talking about just straight up music partnerships or even the sounds associated with a br...
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VW Turns A Car Into A Musical Instrument

VW Turns A Car Into A Musical Instrument | audio branding | Scoop.it
VW teams with electronic veterans Underworld and Tribal to allow drivers to make their trips even more musical.
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Your brand should have a sound and a smell.

Your brand should have a sound and a smell. | audio branding | Scoop.it
Some brands stink.  Literally.  You should make sure that your brand is properly represented through all of your customers' senses.  We tend to play the most attention to sight and a lot less to smell and sound.
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Shazam Deal Aims to Tie Songs Fast to Products

Shazam Deal Aims to Tie Songs Fast to Products | audio branding | Scoop.it
Marketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
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Shazam and Mindshare help brands cash in on their ad's audio

Shazam and Mindshare help brands cash in on their ad's audio | audio branding | Scoop.it
Audio+ will offer auditing, mapping and the leverage of audio assets from advertisements.
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Record Label Owner Playing Along With Tech

Record Label Owner Playing Along With Tech | audio branding | Scoop.it
Sean Glass, founder of Win Music and a frequent D.J. at tech events, sees Internet services as the future of an industry it devastated.
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Weekly sounds: Audio Jungle sonic identity, the sound of New York and Moma Audio+ | sounDesign

Weekly sounds: Audio Jungle sonic identity, the sound of New York and Moma Audio+ | sounDesign | audio branding | Scoop.it
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Giving Sound Itself a Starring Role

Giving Sound Itself a Starring Role | audio branding | Scoop.it
Janet Cardiff, Rand Steiger, Kevin James and other artists have incorporated room acoustics into provocative compositions.
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Would You Want To Hear This New Circa News Sound Whenever News Breaks?

Would You Want To Hear This New Circa News Sound Whenever News Breaks? | audio branding | Scoop.it
50 layers of sound and four weeks of work are packed into the one-second push notification in Circa News 2 out today. The app's cofounder Matt...
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Q&A with Charles Spence, JWT Europe head of sensory marketing | JWT Intelligence

Q&A with Charles Spence, JWT Europe head of sensory marketing | JWT Intelligence | audio branding | Scoop.it
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What’s in a sound? - Nokia Conversations

What’s in a sound? - Nokia Conversations | audio branding | Scoop.it
The word ‘brand’ evolved from farmers marking their cattle with a hot iron, so they looked different from their neighbours’ herds. Nowadays ‘brand’ is part...
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Watch Music Turn Into A 3D-Printed Augmented Reality Sculpture

Watch Music Turn Into A 3D-Printed Augmented Reality Sculpture | audio branding | Scoop.it
Hearing sound isn't cool. You know what's cool? Seeing sound. Interaction designer Lukazs Karluk put an audio clip through a gauntlet of digital and physical transformations, resulting in an augmented reality tabletop sculpture.
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Restaurants change their tune to lure more customers

Frank Sinatra and Dean Martin have crooned through the speakers of Olive Garden dining rooms for years. Lately, though, diners at the Italian chain also have been hearing Adele, David Bowie and U2....
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How This Group Of London Hackers Made Musical Instruments From Converse All Stars

How This Group Of London Hackers Made Musical Instruments From Converse All Stars | audio branding | Scoop.it
What do you get when you put a crowd of creative Londoners in a garage with DIY speaker kits and Converse All Stars sneakers? Musical instruments made...
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The 'Tryptophan Slow Jam' Is The Most Bizarre Thanksgiving Ad You Will See From A Major Brand This Season

The 'Tryptophan Slow Jam' Is The Most Bizarre Thanksgiving Ad You Will See From A Major Brand This Season | audio branding | Scoop.it
Century 21 Real Estate is celebrating Thanksgiving with a strange animated music video that's a throwback to viral videos popular around five years ago.
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Music to Marketers' Ears: How to Pick the Right Sounds for Your Brand

Music to Marketers' Ears: How to Pick the Right Sounds for Your Brand | audio branding | Scoop.it
Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.
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Shazam Bulks Up Ad Expertise with Mindshare Deal

Shazam Bulks Up Ad Expertise with Mindshare Deal | audio branding | Scoop.it
Brandchannel - always branding. always on.
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Marketing Mavericks of Audio Branding - Tom Trones, Cisco Systems | An Audio Branding Blog By TreBrand

Marketing Mavericks of Audio Branding - Tom Trones, Cisco Systems | An Audio Branding Blog By TreBrand | audio branding | Scoop.it
In this post our founder Jordan Stevens talks with Tom Trones about audio branding at Cisco Systems.
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Business Matters: Music Discovery Through Advertising

Business Matters: Music Discovery Through Advertising | audio branding | Scoop.it
Brands have long been involved in the music business.
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