audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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These mics capture sounds from the edge of human hearing - and beyond - Create Digital Music

These mics capture sounds from the edge of human hearing - and beyond - Create Digital Music | audio branding | Scoop.it
Here’s how much Slovak label LOM loves field recordings and strange sounds: they didn’t just stop with releasing a few wild experimental ambient albums. They’ve gotten into the boutique mic business. They’re creating new hardware that lovingly captures electro-magnetic fields. They’re printing t-shirts with custom designs to show their passion in illustrated form. These are … Continue →
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How Playing Music Benefits Your Brain More than Any Other Activity

How Playing Music Benefits Your Brain More than Any Other Activity | audio branding | Scoop.it
"Playing music is the brain's equivalent of a full-body workout."

"Each note rubs the others just right, and the instrument shivers with
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The New Museum's Sonic Installation Makes You The Musician

The New Museum's Sonic Installation Makes You The Musician | audio branding | Scoop.it
It's a sensory overload of light, sound, color, and space.
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Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles | audio branding | Scoop.it
If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping.
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Netflix Designed A Symphony From Random Brainwaves

For the theme song to their new sci-fi show, 'Sense 8', showrunner J. Michael Straczynski used eight people's brains as instruments.
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Providing the Soundtrack for Life’s Last Moments

Providing the Soundtrack for Life’s Last Moments | audio branding | Scoop.it
A harpist makes it her mission to use the strains of beautiful music to ease the strain of the final days for the dying and their loved ones.
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Listen to a song made entirely from the data lost when compressing Suzanne Vega’s ‘Tom’s Diner’ to MP3

Listen to a song made entirely from the data lost when compressing Suzanne Vega’s ‘Tom’s Diner’ to MP3 | audio branding | Scoop.it
Listen to a song made entirely from the data lost when compressing Suzanne Vega's 'Tom's Diner' into MP3
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The sound of music, according to physicists

The sound of music, according to physicists | audio branding | Scoop.it
Joshua Bodon is sick of hearing "Somewhere Over the Rainbow." More specifically, he's sick of hearing one 25-second clip of the song repeated more than 550 times.
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Close Listening: How Sound Reveals The Invisible

Close Listening: How Sound Reveals The Invisible | audio branding | Scoop.it
The stethoscope seems so simple — a 19th century tool for listening more closely to the human heart or lungs. It also sparked a culture of listening that is transforming the way scientists learn.
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Have 3 Undergrads Just Created An Instagram For Music?

Have 3 Undergrads Just Created An Instagram For Music? | audio branding | Scoop.it
As app development explodes on campuses, three Tufts undergrads may have just created an Instagram for music lovers.
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▶ Using Audio Branding Techniques in Radio - YouTube

In this video Mike from https://radio.co looks at how you can leverage Audio Branding techniques used by the advertising industry in your internet radio stat...
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Jim Griffin: Music Moves Rear Ends, Heads and Hearts

Jim Griffin explains why those who are tasting the benefits of “music the service” are finding it very tasty indeed...
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Building a New Sonic Architecture at the New Museum

Building a New Sonic Architecture at the New Museum | audio branding | Scoop.it
Museum displays are typically meant to be seen and not touched, but a recent wave of exhibitions is upending those rules. Take DELQA, an interactive music and light installation opening in the New Museum's NEW INC space on August 6. Showcasing the music of Matthew Dear combined with Microsoft's Kinect
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Want Your Mustang to Roar? Use Your iPhone

Want Your Mustang to Roar? Use Your iPhone | audio branding | Scoop.it
Roush Performance's Active Exhaust lets an Apple iPhone or iPad customize a Mustang's sound and save the settings on those devices.
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The Five Senses of Hotel Marketing | Tambourine

The Five Senses of Hotel Marketing | Tambourine | audio branding | Scoop.it
Here’s how you can hit all five senses to draw people completely into your experience and make them more likely to book.
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Sound Advice - Peeps

Sound Advice - Peeps | audio branding | Scoop.it
Sound advice—The human brain is essentially a sense-making organ, doing its best to interpret new information for its owner. And our brains appear to come equipped with an inclination to use the individual phonemes contained in names to make sense of unfamiliar words.
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Airwaves: The psychology of pop

Airwaves: The psychology of pop | audio branding | Scoop.it
Several weeks ago, I wrote a column about the lack of sophistication in the lyrics of popular music — a fact that was supported by research that analyzed the reading-level of the most popular
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A Radio Station Playable Only on the Williamsburg Bridge

A Radio Station Playable Only on the Williamsburg Bridge | audio branding | Scoop.it
W.B.B.R. plays a pump-up song on your way up the bridge and a cool-down on the way down, changing music every day for added inspiration.
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Why Are Movie Trailers Using So Many Creepy Pop Covers? A Music Director Explains.

Why Are Movie Trailers Using So Many Creepy Pop Covers? A Music Director Explains. | audio branding | Scoop.it
There’s a formula to making movie trailers, the many ingredients of which (quirky indie music, dramatic title cards, and so on) have been pointed out, and parodied, again andagain. Lately, though, we’ve noticed the rise of a different recurring trailer trope: Familiar pop songs remade as creepy, dirge-like soundtracks. The most recent example...
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Coke's innovative "drinkable ad's" flow from TV to Mobile with Shazam

Coke's innovative "drinkable ad's" flow from TV to Mobile with Shazam | audio branding | Scoop.it
May 2015, Coke Zero launched a completely interactive campaign as part of it's  sponsorship at the NCAA Mens Final Four competition. The idea was to use cool, new technology as a means of inducing ...
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Brands press play: Why the right music selection still matters - Digiday

Brands press play: Why the right music selection still matters - Digiday | audio branding | Scoop.it
Musicians are the best celebrities for your brand to partner with, argues one advertising music supervisor.
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The Internet Of Sound

The Internet Of Sound | audio branding | Scoop.it
How do birds communicate? By singing. And now it's the turn of the machines. A new crop of businesses are now creating what’s referred to as the Internet of..
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