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audio branding
living at the intersection of music, sound, science and marketing
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▶ Hear New York City in 3D audio - YouTube

The Verge’s Ryan Manning uses 3Dio’s Free Space microphones to take you on a crazy audio tour through Times Square, New York; a virtual barber shop; and a 36...
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These Sci-Fi Earbuds Put a Volume Knob on the Real World | WIRED

These Sci-Fi Earbuds Put a Volume Knob on the Real World | WIRED | audio branding | Scoop.it
The smartest earbuds in the world want to customize sound for you, and only you.
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In defence of the advertising jingle – (almost) gone but not forgotten

In defence of the advertising jingle – (almost) gone but not forgotten | audio branding | Scoop.it
Jingles may not be cool, but they sure are catchy. Jungle Studios' Chris Turner takes us on a journey through sound to chart the...
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Full-sensory restaurant branding - 5 opportunities

Full-sensory restaurant branding - 5 opportunities | audio branding | Scoop.it
A strong restaurant brand is earned by what consumers think and feel about your place, your food and your service team. The mental opinions that customers and prospects form are based on 80% emotio...
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Converse Rubber Tracks Studio Partners With Abbey Road, Sunset Sound & More

Converse Rubber Tracks Studio Partners With Abbey Road, Sunset Sound & More | audio branding | Scoop.it
Converse Rubber Tracks is going global. The brand's studio program, founded in 2011 with a flagship location in Williamsburg, Brooklyn, is partnering with iconic studios like London's Abbey Road, Los Angeles' Sunset Sound, Berlin's Hansa Tonstudio and Kingston, Jamaica's Tuff Gong, to offer emerging artists the chance to visit and record in one of 12 studios free of charge, with travel and select expenses covered by Converse.
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How JWT Brazil and Dolby Captured the Iconic Sound Experience of Coke Being Poured Over Ice

How JWT Brazil and Dolby Captured the Iconic Sound Experience of Coke Being Poured Over Ice | audio branding | Scoop.it
When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.
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How Victoria's Secret use music to create subliminal ambiences and connect with the consumer

How Victoria's Secret use music to create subliminal ambiences and connect with the consumer | audio branding | Scoop.it
The lingerie fashion house Victoria's Secret uses a musical fashion spectacular in order to promote and market its goods in high-profile settings. The element of music is added to the show to enhan...
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Brands are missing the opportunity to create brand loyalty by offering consumers digital music experiences

Brands are missing the opportunity to create brand loyalty by offering consumers digital music experiences | audio branding | Scoop.it
Brands need to consider digital music as a key part of their content marketing strategies, in order to deeply connect with their customers and build loyal relationships by offering positive experie...
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Car makers use music to leverage interest in their brand and build loyal relationships

Car makers use music to leverage interest in their brand and build loyal relationships | audio branding | Scoop.it
The automotive industry is a competitive market in which manufacturer's are aggressively competing to engage audiences. Many car maker brands are using music in their marketing strategy, let's try ...
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Converse using music to give back to their core demographic...the musician

Converse using music to give back to their core demographic...the musician | audio branding | Scoop.it
Authenticity is the key to success and the consumer will re-pay you in loyalty more than any paid advertisement ever will. That is Converse's CMO Geoff Cottrill's philosophy. He is a digitally savv...
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Is The Jingle Really Dead?

Is The Jingle Really Dead? | audio branding | Scoop.it
By Marcus Peterzell, EVP, Ketchum Sports & Entertainment (KSE) Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes…
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This algorithm produces rap lyrics that rival human-generated rhymes

This algorithm produces rap lyrics that rival human-generated rhymes | audio branding | Scoop.it
An automated rap-generating algorithm pushes the boundaries of machine creativity, say computer scientists.
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Just In Time: Spotify Inks Music Deal With Starbucks

Just In Time: Spotify Inks Music Deal With Starbucks | audio branding | Scoop.it
A month before Apple is expected to launch a major competitor, Spotify is trying to cement its dominance in the streaming music market.
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▶ FBIF2015:Simon Harrop Scent Branding in a Multi Sensory Context - YouTube

Food & Beverage Innovation Forum 2015 was succesfully taking on 13th- 15th May. Topic:Scent Branding in a Multi Sensory Context Speaker:Simon Harrop,CEO at B...
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Thalys "Sounds of the City" - YouTube

To encourage people to use the train to go and explore nearby cities, Thalys created three interactive billboards. Each billboard represented a city, and eac...
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Sound Branding: get more than a ’BANG!’ for your buck

Sound Branding: get more than a ’BANG!’ for your buck | audio branding | Scoop.it
Have a listen to the 4 sound clips below. It won’t take long – the longest only lasts one second. https://soundcloud.com/advertisingweek-1/sets/sound-branding Now answer the following questions: Which vehicle is the oldest? Which is the newest? Which is the cab? Which one is Japanese? Which two are trucks? (Answers below) I’ve yet to see the poster,…
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Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion - brandchannel:

Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion - brandchannel: | audio branding | Scoop.it
No one argues with music’s power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect read more:
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The 4 distinct success factors of the Beats and Apple #SoloSelfie digital campaign

The 4 distinct success factors of the Beats and Apple #SoloSelfie digital campaign | audio branding | Scoop.it
Beats By Dre, have taken that age-old internet phenomenon 'the selfie' to promote their new Solo2 headphones. The campaign has been inspired by the Karen X. Cheng's viral video called "The donut se...
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Target #MoreMusic how music can connect fans to products on an emotional level

Target #MoreMusic how music can connect fans to products on an emotional level | audio branding | Scoop.it
In order to capture the attention of the music lover, Target's strategy to reveal an entire four-minute commercial for the group 'Imagine Dragons' during a Grammys commercial was clever marketing, ...
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Sonify... Earthquakes Worldwide - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Sonify... Earthquakes Worldwide - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
We often think of sonification as an algorithm that translates data into an often abstract, often ...
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Inner Out - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Inner Out - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
The inner sounds of objects and substances picked up with contact mics or hydrophones never cea...
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"Generic Plastics Company" becomes "Sensory Revolutionary" through Branding

"Generic Plastics Company" becomes "Sensory Revolutionary" through Branding | audio branding | Scoop.it
How a company positions itself and its technology can make a tremendous difference in how it is perceived by potential customers and investors. Like it or not, brilliant engineering is only part of...
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Marketing with Musicians

Marketing with Musicians | audio branding | Scoop.it
By Claudine Collins and Mat Day, MediaCom The secret to any great collaboration is for each party to bring something different the table, play to each other’s strengths, and produce something amazing so everybody reaps the rewards. This is as true for partnerships between brands and musicians as it is for anyone else. Run DMCs…
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Spotify Launches Video Streaming, Artist Radio Shows, Running Program, Other Features

Spotify Launches Video Streaming, Artist Radio Shows, Running Program, Other Features | audio branding | Scoop.it
Press conference featured D'Angelo and ?uestlove performing
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