Seth Horowitz is an auditory neuroscientist at Brown University and author of the new book The Universal Sense. Horowitz says sound is a sense that's always "on" — and we take it for granted. He says it developed to trigger deeply-held emotions.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Low Cost Audio. Your Visual Branding. Introducing a new way to deliver audio. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In my wrap-up post about the MC2012 conference in june I mentioned Max Kickinger, a professional sound designer, or, better: sound brander. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Wieden & Kennedy Portland, MJZ's Tom Kuntz and The Mill team up with Mackenzie Cutler for an interactive video starring Terry Crews muscles. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Sound-marks: Canada’s newest branding frontier: Following a change in position from the Trade-marks Office earli... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
It is important to remember that audio branding is not merely background music, but a brand sound that represents the identity and values of a brand in a distinctive manner. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
But he did this deliberately to create a brand for his show. These jingles were always OTT and ... And an audio identity for a station is more than just jingles, Voiceover, production effects and music. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If you've witnessed the fetishization of new Apple smell, this makes perfect sense. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Sonic Notify is a platform that lets companies and brands deliver content through sound anytime and anywhere. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Listening to music at work can often help people become more productive and creative. But it’s best to set some boundaries. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Sound is not something we normally associate with social media. Yes, there are video-based networks like YouTube and even popular music-based services like Spotify, but sound has not yet been used by brands to create ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Chirp.io is an app that codes data into song and is changing the way we communicate information. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
The stewards of the Philips brand are "obsessed" with sound, and are hoping to answer the question, "Does creativity have a sound? And if so, what would it be?" Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Once upon a time rock music was all about being “anti-establishment.” What an antiquated term that is. Even though there will always be detractors who feel any association with corporate America is a “sell-out,” well, “Times, they are a’changin’.” Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Coca-Cola’s Coke Studio@MTV music show in India grabs an audience of 42 million & viewers take 2 million online & 20,000 mobile downloads via Nokia Music Store... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If the image of a man in a gondola whipping an ice cream cone out of the grasp of a pretty girl in a passing boat makes music burst unbidden into your head, you are perfectly normal. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A fun and informative way to get involved in the upcoming elections. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Jess Mauboy and TBWA\Digital Arts Network create 'The Sapphires' movie app, Soul Sync SYDNEY, AUSTRALIA -- Thursday August 16, 2012 -- TBWA's newly formed Di... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Co-founders Jonathan Glanz and Alex Bell started developing the unique audio-to-mobile technology in 2011. A year later, brands and entertainers can engage with customers using the patent-pending Sonic technology. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Design WeekSonic Graffiti with Mr UnderwoodDesign WeekMr Underwood is an instrument creator and hacking impresario who loves little more than tinkering with instruments and technology to create new sounds and interfaces, as exemplified in his... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In the 1780s, German physicist (and musician) Ernst Chladni conducted a series of experiments by drawing a bow along the edge of a sand-covered metal sheet; the resulting vibrations caused the grains to align into flat forms. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Red Bull takes tweets and turns them into beats. A tweet is analyzed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A short history of the NBC chimes. How they created one of the most memorable audio logos in broadcasting. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Several weeks ago Renata wrote about one Brazilian startup called Audiolab and its founders. Recall what it was about? “Who doesn't have that special song that makes you dream? Happy? Hopeful? Sad? We all do. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
