Converse Rubber Tracks is going global. The brand's studio program, founded in 2011 with a flagship location in Williamsburg, Brooklyn, is partnering with iconic studios like London's Abbey Road, Los Angeles' Sunset Sound, Berlin's Hansa Tonstudio and Kingston, Jamaica's Tuff Gong, to offer emerging artists the chance to visit and record in one of 12 studios free of charge, with travel and select expenses covered by Converse.
When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.
By Marcus Peterzell, EVP, Ketchum Sports & Entertainment (KSE) Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes…
Have a listen to the 4 sound clips below. It won’t take long – the longest only lasts one second. https://soundcloud.com/advertisingweek-1/sets/sound-branding Now answer the following questions: Which vehicle is the oldest? Which is the newest? Which is the cab? Which one is Japanese? Which two are trucks? (Answers below) I’ve yet to see the poster,…
By Claudine Collins and Mat Day, MediaCom The secret to any great collaboration is for each party to bring something different the table, play to each other’s strengths, and produce something amazing so everybody reaps the rewards. This is as true for partnerships between brands and musicians as it is for anyone else. Run DMCs…
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