He bobbed his head with the groove, and leaned way in when he wanted to play more complicated melodies, rocking and rolling with the beat of the jam. This wasn't a your average jazz band member, though—this was Shimon, a four-armed robot marimba player built by the Georgia Institute of Technology to be able t
Sound designer "Yuri Suzuki":http://yurisuzuki.com/ has created an orchestra of mechanical bells controlled by gesture for his latest installation, _Sharevari._ As demonstrated by Yuri in this short film, the semi-circle of mechanical instruments made from Swarovski crystal can be conducted like an orchestra, with the mechanical elements hitting the crystal according to movements of the user’s hands.
Thanks to the Ngram Viewer, which searches 5m texts scanned by Google Books, it is possible to check the frequency of a word’s usage dating up to 2008. Thus we find that the slang term “sheeple”, meaning “sheep people” — a neologism mocking docile
Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat?
Music marketing has been at the core of many of the last half-decade's most decorated campaigns at the Cannes Lions International Festival of Creativity, the biggest meet-up and awards confab of the advertising industry.
With the goal of fostering discussion about songs that depict violence against women, FCB Brasil and the newspaper Estadão (O Estado de S. Paulo), with support from Rio de Janeiro’s Disque Denúncia hotline, are launching their “Songs of Violence” campaign. Using Shazam—a music app for finding information about songs, which can instantaneously identify whatever music is playing nearby—the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds.
Close your eyes. No, seriously — just close your eyes for a second. Close your eyes, open up your ears, and listen to the world around you. What do you hear? For me, it's the sound of cat's pet fountain, combined with the white noise of my air conditioner and the click-clack of my keyboard as I
Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and audio branding from the recent book by Uli Reese, president of iV2, ‘101 Great Minds on Music, Brands And Behavior: Conversations at the Crossroads of Audio and Advertising.’
DAP and Mark Ronson outside of Abbey Road Studios in London (Photo courtesy of Converse) Since launching in 2011, Converse Rubber Tracks has evolved from a stand alone studio for aspiring artists into a multi-faceted, global music platform. Converse developed the Rubber Tracks program with the help of longtime agency partner, Cornerstone [...]
Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.
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