DAP and Mark Ronson outside of Abbey Road Studios in London (Photo courtesy of Converse) Since launching in 2011, Converse Rubber Tracks has evolved from a stand alone studio for aspiring artists into a multi-faceted, global music platform. Converse developed the Rubber Tracks program with the help of longtime agency partner, Cornerstone [...]
Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.
A team of scientists from McGill University, the University of Cambridge, and Stanford Graduate School of Business developed a new method of coding and categorizing music. They found that people's preference for these musica
Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the Uni..
Chances are you’ve seen the gorgeous patterns that sound waves produce when sand is sprinkled on a vibrating metal plate. Now French physicists have produced inverse versions of these patterns using microbeads suspended in a liquid. They described their work in a recent paper in Physical Review Letters.
Few record labels are digital-only. Even fewer labels make fans the tastemakers. Almost no labels are run by advertising agencies. As a completely digital, social-powered record label run by Russian advertising agency Hungry Boys, Sound of Change defies all of these conventions. The voice behind the first “dronevertising” campaign in Russia, Hungry [...]
It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. "It's fascinating to me that 17 million adults ranked touch as their No.
With so much jazz in the air, we set out to learn more about jazz fans, particularly listeners aged 25-48. Our recent analysis found that while the jazz genre represents a small percentage of overall music consumption, jazz fans are digitally savvy consumers who are drawn to high-end brands and services.
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