audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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Brands' newest ploy for attention: use sounds known to trigger 'brain-gasms' - Digiday

Brands' newest ploy for attention: use sounds known to trigger 'brain-gasms' - Digiday | audio branding | Scoop.it
ASMR is hot for brands.
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This is what the hospital of the future sounds like

This is what the hospital of the future sounds like | audio branding | Scoop.it
Nothing sounds like a hospital. The incessant beep of monitors. The squeak of clogs on the tile floor. The whir of automatic doors and rolling cots. The moan of suffering patients and the drone of families huddled in a waiting room. Anyone who's spent a night in a hospital knows it's hard to fin
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Sensory Branding Tactics That Matter to Shoppers

Sensory Branding Tactics That Matter to Shoppers | audio branding | Scoop.it
While traditional advertising tends to focus solely on sight, many businesses are now utilizing other senses to create a stronger connection with their potential customers
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From Roxy Music to the cure? Brian Eno composes soundscapes to treat

He is a multi-media innovator, an app-creating visual sculptor and the intellectual guru to rock legends seeking inspiration.
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Burning Man’s Largest Audio Visualizer? A 1,000' Light Tunnel | The Creators Project

Burning Man’s Largest Audio Visualizer? A 1,000' Light Tunnel | The Creators Project | audio branding | Scoop.it
The 'Sonic Runway' visualizes sound waves across 32 steel gates rigged with LED light strips.
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Chaz Kantola's curator insight, September 13, 3:48 PM

I think that is a pretty neat Audio Visualizer.  With the speed of sound of 767mph a single beat of a song would come to you in less than a second. So this music goes through a tunnel called The Sonic Runway.

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What's So Sensational About Your Customer Experience?

What's So Sensational About Your Customer Experience? | audio branding | Scoop.it
Why marketers need to include all five senses in their customer experience.
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Paving The Way To Improve Brand Experiences: Sense & Sensibility!

Paving The Way To Improve Brand Experiences: Sense & Sensibility! | audio branding | Scoop.it
The role of multisensory processes in enhancing customer experience has reached new heights. Brands are subtly engaging the five senses to influence purchase decisions.
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Doctor Disruption » The Rhyme and Rhythm of Branding: Using Sound to Buiild Sense, Symbol and Story into your Brand

Doctor Disruption » The Rhyme and Rhythm of Branding: Using Sound to Buiild Sense, Symbol and Story into your Brand | audio branding | Scoop.it
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Google Lets You Listen To 3D Virtual Reality Audio In Your Headphones

Google Lets You Listen To 3D Virtual Reality Audio In Your Headphones | audio branding | Scoop.it
Today, Google announced a new open source project for what it deems “a key element for an immersive virtual reality experience”: spatial audio.
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The World's First Neural Synthesizer Creates Music From Human Cells

The World's First Neural Synthesizer Creates Music From Human Cells | audio branding | Scoop.it
CellF explore the possibilities of creating music and art through bioengineering
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Virgin America’s app lets you stream city-themed Spotify playlists

Virgin America’s app lets you stream city-themed Spotify playlists | audio branding | Scoop.it
Spotify and Virgin America partner up to offer travelers city-themed playlists that match the destinations they're flying to.
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How Pepsico and Mondelez are tackling their biggest challenge to date - turning marketing into a revenue center

How Pepsico and Mondelez are tackling their biggest challenge to date - turning marketing into a revenue center | audio branding | Scoop.it
In the past six months two of the world’s highest spending advertisers have come to the same radical solution to thei
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Do you hear what I hear? The impact of sound on VR | VRFocus

Grand Central Recording Studios' Ivor Taylor discusses the problems facing audio in VR.
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Scientists harness power of sound waves to levitate and move objects in air

Scientists harness power of sound waves to levitate and move objects in air | audio branding | Scoop.it
Scientists from the University of Tokyo have succeeded in creating a rig that can levitate as well as move around small objects in mid-air.
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Welcome to the New Golden Age of Audio

Welcome to the New Golden Age of Audio | audio branding | Scoop.it
Just a few years ago, all things audio seemed destined for the dustbin of history. Podcasts were clunky to find and follow (remember that it wasn't until 2012 that the iPhone even had a Podcasts app, which didn't become a built-in part of the iOS until 2015). The music industry seemed to be in a nosedive. Radio was sputtering.
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Pepsi Launches Sound Drop Music Platform For Emerging Artists

Pepsi Launches Sound Drop Music Platform For Emerging Artists | audio branding | Scoop.it
Pepsi Launches Sound Drop Music Platform For Emerging Artists - 08/25/2016
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Why Music Companies Are Cashing In On Alcohol

Why Music Companies Are Cashing In On Alcohol | audio branding | Scoop.it
More and more artists and record labels are partnering with alcohol brands to strengthen each other's cultural influence.
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Making sense(s)? Why nostalgia is key to successful sensory marketing | Advertising | The Drum

Making sense(s)? Why nostalgia is key to successful sensory marketing | Advertising | The Drum | audio branding | Scoop.it
Consumers are bombarded with brand images and sounds, but, historically, they encounter scents and tastes less frequently – at least in overt campaigns.
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Stella Artois and The Roots Created a Music Video You Can Taste

Stella Artois and The Roots Created a Music Video You Can Taste | audio branding | Scoop.it
Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.
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Music-thanatology: The soundtrack to life's final moments — NewsWorks

Music-thanatology: The soundtrack to life's final moments — NewsWorks | audio branding | Scoop.it
Jennifer Hollis is perched on a black stool her harp cradled between her legs Her fingers move along the multicolored strings plucking out a melody that drifts around the hospital room An oxygen
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Pizza Hut's playable DJ pizza box is perfect for DJ Khaled wannabes

Pizza Hut's playable DJ pizza box is perfect for DJ Khaled wannabes | audio branding | Scoop.it
Pizza Hut UK has created a cardboard pizza box that is a working DJ mixing board.
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Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste

Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste | audio branding | Scoop.it
NEW YORK, Aug. 3, 2016 /PRNewswire/ -- Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste. Stella Artois join
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The new trick to get you spending more

The new trick to get you spending more | audio branding | Scoop.it
Arctic Monkeys is hot and Phil Collins is not. How brands are pumping in strategic music playlists to make shoppers spend more
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This Is What Musical Notes Actually Look Like - Facts So Romantic - Nautilus

This Is What Musical Notes Actually Look Like - Facts So Romantic - Nautilus | audio branding | Scoop.it
A few months ago, I sat poolside with friends in Palm Springs. Amid the quiet desert sublime, we reminisced about all the live music…
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