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audio branding
living at the intersection of music, sound, science and marketing
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Mood Media is undervalued, says Euro Pacific's Goff - Cantech Letter

Mood Media is undervalued, says Euro Pacific's Goff - Cantech Letter | audio branding | Scoop.it
Mood Media’s (TSX:MM) evolving turnaround will become more evident with the release of its fourth quarter numbers, say Euro Pacific analyst Rob Goff. On March 13th, Mood Media will report its fourth quarter and fiscal 2014 results. Goff expects the company will generate EBITDA of $28.4-million on revenue of $127.9-million. While shares of the company …
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Make music while sculpting a face using Oculus Rift and Leap Motion

Make music while sculpting a face using Oculus Rift and Leap Motion | audio branding | Scoop.it
A new experiment involving the Oculus Rift and the Leap Motion shows us the first steps toward sculpting in virtual reality.
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The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom

The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom | audio branding | Scoop.it
A pack of young, music-focused companies has joined Spotify, Pandora, Songza and others in Manhattan's Flatiron District, bringing a new beat to the neighborhood.
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Pandora to Let Music Artists Like Lenny Kravitz Send Audio Messages to Fans (Video)

Pandora to Let Music Artists Like Lenny Kravitz Send Audio Messages to Fans (Video) | audio branding | Scoop.it
The messaging service is a continuation of a Pandora initiative to give more tools to music artists.
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The Science of Sound

The Science of Sound | audio branding | Scoop.it
While sitting in the expansive lobby of a suburban Mumbai hotel, my attention is drawn to a sudden increase in volume of what can be best described as ‘muzak’, the ubiquitous piped music found in e...
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America’s best-selling cars and trucks are built on lies: The rise of fake engine noise

America’s best-selling cars and trucks are built on lies: The rise of fake engine noise | audio branding | Scoop.it
The growl from some best-selling cars and trucks is actually well-tuned lip-syncing or digitally faked.
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Brainwaves create the party

Brainwaves create the party | audio branding | Scoop.it
'The Octave of Visible Light' - is a pop-up meditation nightclub that uses brainwaves to direct the club’s audio and visuals
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Apple Doesn't Want to Compete -- It Wants to Own the Record Business

Apple Doesn't Want to Compete -- It Wants to Own the Record Business | audio branding | Scoop.it
You didn't have to look too far to spot the action at Clive Davis' pre-Grammy gala on Feb. 7. Ground zero was table 108, where Apple CEO Tim Cook, senior vp Internet software and services Eddy Cue, iTunes vp Robert Kondrk and Beats co-founder and title-less Apple executive Jimmy Iovine were seated alongside former U.S. Vice President Al Gore and former House speaker Nancy Pelosi.
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All the ghostly sounds that are lost when you compress to mp3

All the ghostly sounds that are lost when you compress to mp3 | audio branding | Scoop.it
A song made with only the sounds that were left out when compressing Suzanne Vega's "Tom's Diner" to mp3.
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The New Music Model for Brand How Live Events and Digital are Changing the Sound of Things

The New Music Model for Brand  How Live Events and Digital are Changing the Sound of Things | audio branding | Scoop.it
The New Music Model for Brands

How Live Events and Digital are Changing the Sound of Things 

by Jesse Wolfersberger

January 2015
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Two Trains - Sonification of Income Inequality on the NYC Subway on Vimeo

This song emulates a ride on the New York City Subway's 2 Train through three boroughs: Brooklyn, Manhattan, and the Bronx. At any given time, the quantity and dynamics…
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Streaming music's next leap forward could be 'interactive artist subscriptions'

Streaming music's next leap forward could be 'interactive artist subscriptions' | audio branding | Scoop.it
New report pitches future of app-like album releases and monthly subscriptions for fans, with the likes of Spotify and Apple as middlemen
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Ears-on with Audi's 3D Sound system

Ears-on with Audi's 3D Sound system | audio branding | Scoop.it
The latest Audi Q7 will be going in to battle with some seriously tough competition in the luxury SUV market. To set the Q7 apart from the crowd, Ingolstadt’s finest sound engineers have created t...
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Cats Have Science to Thank for a New Type of Music Written Specifically for Them

Cats Have Science to Thank for a New Type of Music Written Specifically for Them | audio branding | Scoop.it
Your music-snob of a housecat would rather listen to custom kitty tunes than whatever you're playing at the moment.
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Sensory Marketing, Best Practices and Music Talents: the new path of Audio Branding Congress 2015 | sounDesign

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How Beats Tapped The Stories Of Sport To Sell The Emotion Of Sound

How Beats Tapped The Stories Of Sport To Sell The Emotion Of Sound | audio branding | Scoop.it
Chief Marketing Officer Omar Johnson talks about building on a product-driven success story and finding the brand content gold between sports and...
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Too much noise from hospital alarms poses risk for patients

Too much noise from hospital alarms poses risk for patients | audio branding | Scoop.it
“Alarm fatigue” in hospitals can lead caregivers to turn off, ignore beeps, resulting in serious consequences.
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Map of the United States' quietest and noisiest places

Map of the United States' quietest and noisiest places | audio branding | Scoop.it
Speaking at the 2015 AAAS Annual Meeting, US researchers showed a coloured map of the quietest regions in the United States, based on  1.5 million hours of
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Snapchat Now Lets You Shoot Video And Play Music At The Same Time

Snapchat Now Lets You Shoot Video And Play Music At The Same Time | audio branding | Scoop.it
Snapchat has solved one of the most annoying problems with mobile video so you can finally record your dance parties, even if you're the DJ. The startup..
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Food Opera: Merging Taste and Sound in Real Time

Food Opera: Merging Taste and Sound in Real Time | audio branding | Scoop.it
The potential to link sound to food, scent, and the tactile sensations of the mouth creates an entirely new field of sensory interplay, which may be harnessed to a wide range of expressive ends. A...
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Want To Enhance The Flavor Of Your Food? Put On The Right Music

Want To Enhance The Flavor Of Your Food? Put On The Right Music | audio branding | Scoop.it
Researchers at the University of Oxford have discovered a link between what you taste and what you hear.
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Surrounded by sound: how 3D audio hacks your brain

On a crisp afternoon late last year, I made my way to Manhattan’s Upper East Side to meet Edgar Choueiri, a professor of mechanical and aerospace engineering at Princeton University. Choueiri also...
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