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Music Is Ruining Your Meal | MUNCHIES

Music Is Ruining Your Meal | MUNCHIES | audio branding | Scoop.it
Science research shows that sound plays a large role in how we perceive taste and texture.
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audio branding
living at the intersection of music, sound, science and marketing
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The Strange Scientific Connection Between Coffee Shops And Creativity

The Strange Scientific Connection Between Coffee Shops And Creativity | audio branding | Scoop.it
Researchers have found that the level of noise that matches the bustle of a coffee shop--around 70 decibels--spurs more creative performance than the...
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Spotify Explains How Music Dictates Our Emotions | Your EDM

Spotify Explains How Music Dictates Our Emotions | Your EDM | audio branding | Scoop.it
Spotify partnered with Jacob Jolij, Professor in Cognitive Psychology and Neuroscience at the University of Groningen, to analyze the type of music that el
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Dolby To Bring Atmos To Smart Phones And Tablets This Year

Dolby To Bring Atmos To Smart Phones And Tablets This Year | audio branding | Scoop.it
Dolby will bring its popular Atmos sound experience to mobile headsets.
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To Your Health: Intel Inside Your Headphones | Health | TechNewsWorld

To Your Health: Intel Inside Your Headphones | Health | TechNewsWorld | audio branding | Scoop.it
Intel on Friday announced it is working with rapper Curtis "50 Cent" Jackson's SMS Audio to develop earbuds that will monitor users' heart rates. The SMS Audio BioSport In-Ear Headphones will have an earhook and will be powered by the user's smartphone. They will be sweat- and water-resistant. The earbuds will be available from SMS Audio in Q4; pricing has not yet been announced.
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The Power of Sound Symbolism in Your Business Name

The Power of Sound Symbolism in Your Business Name | audio branding | Scoop.it
Understanding the inherent power of words and sounds will help you select a business name that creates the images and connotations you are looking for. Customers automatically make certain connections based on the symbolism of sounds. The success of your business name depends on your ability to understand that symbolism and use it to your advantage.
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Sounds of Street View adds ambient noises as people explore the maps

Sounds of Street View adds ambient noises as people explore the maps | audio branding | Scoop.it
Sounds of Street View (Monaco pictured) was created for Manchester-based hearing aid specialists Amplifon UK. The project adds audio to locations using sound markers in Google Maps.
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Online Video Monetization Heats Up: Q&A With Rumblefish Founder/CEO On Acquisition By SESAC - hypebot

Online Video Monetization Heats Up: Q&A With Rumblefish Founder/CEO On Acquisition By SESAC - hypebot | audio branding | Scoop.it
Two weeks ago video monetization and micro-sync company Rumblefish announced that they had been acquired by SESAC, the only for-profit PRO and the PRO known to be fastest growing and most technologically progressive. While other companies have emerged to assist artists and labels monetize their music on YouTube, Rumblefish was one of the earliest players and has the farthest reach in other types of video micro-sync including licensing tracks to smartphone video applications, web-based editing services, and online marketplaces for film, video, and slide shows. Rumblefish recently announced that YouTube videos with music from their 5-million-copyright catalog are averaging over...
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Behavioural tracking and neuroscience are tools for sustainable innovation

Behavioural tracking and neuroscience are tools for sustainable innovation | audio branding | Scoop.it
Let's ditch sustainability surveys which tell us consumers pay more for sustainability - they don't. New tools, used responsibly, can properly analyse behavioural patterns
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Pandora Signs First Direct Label Deal With Merlin

Pandora Signs First Direct Label Deal With Merlin | audio branding | Scoop.it
Pandora has established a partnership with independent rights group Merlin that marks the Internet radio company's first direct deal wit
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See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever | audio branding | Scoop.it
The mighty Empire has fallen … thanks to some yogurt.
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Mercedes Doors Have a Signature Sound: Here’s How

Mercedes Doors Have a Signature Sound: Here’s How | audio branding | Scoop.it
You may have noticed that all of them sound the same when you slam them. Not that you would.
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will.i.am unveils new song as part of Lexus collaboration

will.i.am unveils new song as part of Lexus collaboration | audio branding | Scoop.it
Rapper teams up with car manufacturer for his own special edition range.
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▶ Bruno Zamborlin talks about Mogees and Plaid on Wired UK - YouTube

Short live session with Plaid for Wired UK using Mogees.
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Emotional Music

Emotional Music | audio branding | Scoop.it
We know that there's always that song that makes us smile, take us back to an exact moment, or bring us to tears... Music can have powerful effects on our emotions and with this in mind, we worked ...
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Great Minds On Music: An Interview With Creative Chief Mark Tutssel On Audio Brands

Great Minds On Music: An Interview With Creative Chief Mark Tutssel On Audio Brands | audio branding | Scoop.it
From an office in Chicago, Mark Tutssel oversees the work of Leo Burnett Worldwide and its 95+ global offices. Prior to becoming Worldwide Chief Creative Officer, Mark was Executive Creative Director of Leo Burnett London. There, the agency was the United Kingdom’s number one creative agency and, in 2001, was the World’s Most Awarded. In addition [...]
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30 Years of Music Industry Change, In 30 Seconds or Less... - Digital Music News

30 Years of Music Industry Change, In 30 Seconds or Less... - Digital Music News | audio branding | Scoop.it
Now inflation-adjusted!   US-based recordings.  Data supplied by the Recording Industry Association of America (RIAA); animation created by Digital Music News. And here are individual images for...
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Why Are We So Nostalgic for Music We Loved as Teenagers?

Why Are We So Nostalgic for Music We Loved as Teenagers? | audio branding | Scoop.it
As I plod through my 20s, I’ve noticed a strange phenomenon: The music I loved as a teenager means more to me than ever—but with each passing year, the new songs on the radio sound like noisy nonsense. On an objective level, I know this makes no sense. I cannot...
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Audio Branding Series – Episode 2 – The Sonic Identity Behind Intel

Audio Branding Series – Episode 2 – The Sonic Identity Behind Intel | audio branding | Scoop.it
If you were around in the 90s you will surely remember the notorious Intel sonic logo. We caught up with composer Walter Wezowa who wrote sonic branding history...
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How Brands fund intellectual property theft | soundlounge

How Brands fund intellectual property theft | soundlounge | audio branding | Scoop.it
Many brands with a wide target market (fast food chains, supermarkets and carbonated drinks companies for example) are un-wittingly displaying advertising on
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5 Tips to Find Your Brand Sound - B&T

5 Tips to Find Your Brand Sound - B&T | audio branding | Scoop.it
We all know emotion sells; music and sound emote more deeply than any other medium. You know what your brand looks like, but do you know your BrandSound? Brands have established clear visual cues to represent themselves. Logos and well crafted copy have been the front line in the language of commerce. The visual media …
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The Music Industry Is Literally Brainwashing You to Like Bad Pop Songs — Here's How

The Music Industry Is Literally Brainwashing You to Like Bad Pop Songs — Here's How | audio branding | Scoop.it
Do you really love the songs you say you do?
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Mozart as Medicine: The Health Benefits of Music

Mozart as Medicine: The Health Benefits of Music | audio branding | Scoop.it
Learn about the health benefits of music and how to use music therapy to relieve stress, reduce pain, and improve your health.
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With Park Avenue Closed Above, a Tunnel That Sounds Like the Sea

With Park Avenue Closed Above, a Tunnel That Sounds Like the Sea | audio branding | Scoop.it
As part of this year’s Summer Streets festival, Jana Winderen, an artist from Norway, created a sonic installation that filled the tunnel in Manhattan with underwater sounds.
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Consumer Insights: The Music Experience in 2014 - Viacom Corporate

Consumer Insights: The Music Experience in 2014 - Viacom Corporate | audio branding | Scoop.it
Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 [...]
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ruben dhers / marea baja

ruben dhers / marea baja | audio branding | Scoop.it
R. Dhers works
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7 electric guitars, 7 amplifiers, dc motors, cable and computer

Hearth of Noise Festival, Austria. 2014

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