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The voice of the hotel industry is female, new research reveals

New research has found the majority of UK hotels choose a middle-aged female voice for their audio branding.
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audio branding
living at the intersection of music, sound, science and marketing
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Bingle Jells - Capacitive Touch Piano

Bingle Jells - Capacitive Touch Piano | audio branding | Scoop.it
Capacitive touch isn’t earth shattering but we knew we wanted to try and build a ludicrous holiday contraption with touch jello and horrible audio quality. The idea of molding wires into Jello was something we were curious about. Those wires were for the capacitive sensor readings used to trigger the Piezo tones. Also, lighting (fiber optic style) the Jello buttons from below seemed like it might make for an interesting visual.

Bingle Jells allowed us to explore impractical, transient, high re
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Audi highlights the 3D sound systems in the 2015 Q7

Audi highlights the 3D sound systems in the 2015 Q7 | audio branding | Scoop.it
Designed to set a new benchmark for 'in-car listening pleasure,' the 3D sound systems use a complex algorithm that can recreate the environment that a song was sung in.
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The Art and Science of Viral Videos

The Art and Science of Viral Videos | audio branding | Scoop.it
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability.
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Japanese Handcrafted Sound | Red Bull Music Academy

Japanese Handcrafted Sound | Red Bull Music Academy | audio branding | Scoop.it
Danny Masao Winston profiles some of the finest bespoke manufacturers of high-end audio equipment in Japan.
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Mazda transforms car into musical instrument in YouTube film

Mazda transforms car into musical instrument in YouTube film | audio branding | Scoop.it
Mazda transforms car into musical instrument in YouTube film, If you've ever wondered what a car sounds like as a musical instrument, now is your chance to find out, as car brand Mazda has teamed up with tech company Mogees to transform a car into a percussion instrument. | Marketing Magazine
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Event TV: The Sound of Porsche opens in Westfield

Event TV: The Sound of Porsche opens in Westfield | audio branding | Scoop.it
Car brand Porsche unveiled the UK arm of its interactive experience in Westfield London last week (5 December), which will be open to visit until 28 December.
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Sound Might Be The Key To Touching Objects In Virtual Reality, Phuket News

Sound Might Be The Key To Touching Objects In Virtual Reality, Phuket News | audio branding | Scoop.it
Phuket News The key to a sense of touch in VR might be sound, ironically – a team working out of the University of Bristol in the UK (via New Scientist) have worked ou, Phuket Technology News from every major region around Phuket
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▶ Sound sculpting lets you feel 3D holograms - YouTube

Full story: http://bit.ly/11JMLbE A system that enables you to feel and handle floating virtual objects with your bare hands is poised to bring virtual reali...
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The Dark Science of Pop Music

The Dark Science of Pop Music | audio branding | Scoop.it
Record companies are tracking download and search data to predict which new songs will be hits. This has been good for business—but is it bad for music?
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Moderator of the Audio Branding Awards 2015: Steve Keller | ( ( ( ABA ) ) ) Audio Branding Academy

Moderator of the Audio Branding Awards 2015: Steve Keller | ( ( ( ABA ) ) ) Audio Branding Academy | audio branding | Scoop.it
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Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support

Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support | audio branding | Scoop.it
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Being powerful literally changes your voice, science says

Being powerful literally changes your voice, science says | audio branding | Scoop.it
When you get power, your voice changes. And it's not as imperceptible as you might think.
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Bose wants to launch a streaming music service, News

Bose wants to launch a streaming music service, News | audio branding | Scoop.it
News Bose doesn’t want to rely solely on fashionable audio gear to compete with the likes of Beats and Sonos –it’s venturing into the online m, Breaking News | EasyBranches.com™
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How the Music Industry Capitalized on Foodie Culture -- and Why the Culinary World Is Turning the Tables

How the Music Industry Capitalized on Foodie Culture -- and Why the Culinary World Is Turning the Tables | audio branding | Scoop.it
A few months ago, in a foreign city I’d never visited before, I found myself fondling raw steak in a pitch-black room. Despite the disconcerting situation, all I could focus on was the conversation...
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With Electric Jackhammers, Plans to Quiet an Earsplitting City Sound

With Electric Jackhammers, Plans to Quiet an Earsplitting City Sound | audio branding | Scoop.it
The pavement breakers known as pneumatic drills could be replaced, at least during nighttime construction, by less noisy electric ones.
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Why You Hate The Sound Of Your Own Voice

Why You Hate The Sound Of Your Own Voice | audio branding | Scoop.it
VIDEO: There's a scientific explanation for why you cringe at the sound of your own voice.
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Police demonstrations inspire new protest songs

Police demonstrations inspire new protest songs | audio branding | Scoop.it
Protesters and police officers face off on a pedestrian bridge over Interstate 80 shortly after protesters shut down traffic in both directions in response to police killings in Missouri and New York in Berkeley, Calif.,…
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YouTube shows video creators what copyright restrictions their audio will face, News

YouTube shows video creators what copyright restrictions their audio will face, News | audio branding | Scoop.it
News YouTube Creators Blog On Monday YouTube announced that it will list the copyright terms of tracks found in its Audio Library. That way, video creators can, Business News | EasyBranches.com™
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▶ Tokyo Train Jingles - YouTube

Produced by http://www.nutcrackerdigitalproductions.co.uk If you've been to Tokyo, you'll remember the great jingles played on the trains - well here are som...
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The Sound (And Taste) Of Music | Food Matters, Scientific American Blog Network

The Sound (And Taste) Of Music | Food Matters, Scientific American Blog Network | audio branding | Scoop.it
It’s said that a person can have good taste in music but what about the taste of music? What would it taste like? Experimental psychologist Charles ...
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New 'Sightline: The Chair' Gets '3DCeption' Binaural Audio, Developer Discusses VR Audio - Road to Virtual Reality

New 'Sightline: The Chair' Gets '3DCeption' Binaural Audio, Developer Discusses VR Audio - Road to Virtual Reality | audio branding | Scoop.it
One of the busiest developers on the scene right now, Tomáš Mariančík (aka Frooxius), has just released a new version of his hit VR experience ‘Sightline: The Chair’ with added integration with 3DCeption, a “real-time binaural synthesis engine”. We asked him for his thoughts on 3DCeption and the importance of convincing positional audio in VR. New… Read the full article …
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University of Minnesota engineers make sound loud enough to bend light on a computer chip

University of Minnesota engineers make sound loud enough to bend light on a computer chip | audio branding | Scoop.it
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How sound can lift corportate profits | Julian Treasure & CNBC | Sound Branding

Companies often target marketing strategies around sensory issues like visuals but sounds often gets excluded. CNBC's Sri Jegarajah investigates how n
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The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | audio branding | Scoop.it
The recent growth of marketing podcasts is a symptom of our thirst for on demand content.
Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.
Netflix, Spotify,...
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