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The One Essential Marketing Tactic U.S. Brands Are Missing

The One Essential Marketing Tactic U.S. Brands Are Missing | audio branding | Scoop.it
Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-re…
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audio branding
living at the intersection of music, sound, science and marketing
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Projecting Trends: How Technological Disruption Will Affect Employment in the Music Industry

Projecting Trends: How Technological Disruption Will Affect Employment in the Music Industry | audio branding | Scoop.it
Digital strategist Bas Grasmayer kicks off 2017 with a look at how technological disruption will affect employment in the music industry.
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What Happens When Algorithms Design a Concert Hall? The Stunning Elbphilharmonie

What Happens When Algorithms Design a Concert Hall? The Stunning Elbphilharmonie | audio branding | Scoop.it
Herzog and De Meuron's new philharmonic in Hamburg, Germany is an impressive feat of technology.
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New Tech To Make You Physically Touch Sound - Clapway

New Tech To Make You Physically Touch Sound - Clapway | audio branding | Scoop.it
You don’t have to be a crazy acid head to think that touching sound is cool. Just imagine what it’s like to feel the shape of music, generate your own visuals and more. It sounds like magic but thanks to the power of a new tech, it’s now a reality. OTO TECH: FEEL THE SOUND OTO
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Music to the ears of dementia patients suggests new learning is possible

Music to the ears of dementia patients suggests new learning is possible | audio branding | Scoop.it
Conventional wisdom has it that people with dementia can't learn new things. But results of a pilot program encouraging patients with early and mid-stag
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How 3 hotels across the globe use music to grow brand affinity

How 3 hotels across the globe use music to grow brand affinity | audio branding | Scoop.it
3 hotels from across the globe are using music in different ways to engage their patrons & to offer a holistic experience & grow brand affinity
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Music and Emotion

Music and Emotion | audio branding | Scoop.it
The Sync Project Blog: Latest News in Music as Medicine Research and Technology
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TheWaveVR raises $2.5 million to mix music and virtual reality

TheWaveVR raises $2.5 million to mix music and virtual reality | audio branding | Scoop.it
TheWaveVR has raised $2.5 million in seed funding as part of its mission to change the way people experience music with virtual reality.
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Tinder hooks up with Spotify to match users based on their taste in music

Tinder hooks up with Spotify to match users based on their taste in music | audio branding | Scoop.it
Tinder has revealed the next step in its mission to help users meet their perfect match, as Spotify opens up its catalog of songs to the perennially popular dating app.
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Sound experts make art of the noise all around us

Sound experts make art of the noise all around us | audio branding | Scoop.it
Talking with a member of Chicago Phonography, whose work prompts increased attention to the sounds around us.
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Brands' newest ploy for attention: use sounds known to trigger 'brain-gasms' - Digiday

Brands' newest ploy for attention: use sounds known to trigger 'brain-gasms' - Digiday | audio branding | Scoop.it
ASMR is hot for brands.
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Rhythm of Breathing Affects Memory and Fear

Rhythm of Breathing Affects Memory and Fear | audio branding | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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Smell, taste, sound: Getting sensory branding right | Thinking | Landor

Smell, taste, sound: Getting sensory branding right | Thinking | Landor | audio branding | Scoop.it
To be impactful, brands have to be experienced. Charlie Cookson explains why sensory branding with attributes like smell, taste, and sound is so imperative.
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To Create a Quieter City, They’re Recording the Sounds of New York

To Create a Quieter City, They’re Recording the Sounds of New York | audio branding | Scoop.it
Researchers in a new project are installing microphones in the city to build an aural map and, perhaps, eventually reduce noise pollution.
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Google Play Music redesign puts machine learning to the fore

Google Play Music redesign puts machine learning to the fore | audio branding | Scoop.it
Google Play Music will now combine its understanding of people’s listening preferences with signals including location, activity and even the weather to serve up recommendations.
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Why can't you get that song out of your head?

Why can't you get that song out of your head? | audio branding | Scoop.it
A new study has revealed how earworms differ from your average pop song, listing the top culprits and how to get rid of them.
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Karsten Kilian - Successful multi-sensory brand communication - TheDrinksReport.com

Karsten Kilian - Successful multi-sensory brand communication - TheDrinksReport.com | audio branding | Scoop.it
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Why Audio Advertising Could Be Your Campaign’s Secret Weapon

Why Audio Advertising Could Be Your Campaign’s Secret Weapon | audio branding | Scoop.it
Everybody seems to be talking digital video, but another attractive opportunity for many marketers has emerged in digital audio.
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Introducing Wine Whose Grapes Were Serenaded With Mozart

Introducing Wine Whose Grapes Were Serenaded With Mozart | audio branding | Scoop.it
A taste of black cherry, leather, and just a hint of G minor? In the hills of Montalcino in Tuscany, winemaker Giancarlo Cignozzi has, for more than a decade, been playing Mozart 24 hours a day to a section... Green News Summaries. | Newser
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Noisy restaurants could be skewering your taste buds, experts say

Noisy restaurants could be skewering your taste buds, experts say | audio branding | Scoop.it
Millennial tastes in eatery atmosphere might make it hard to hear what's on your plate.
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Voice of God

Voice of God | audio branding | Scoop.it
Experience Bompas & Parr’s supernatural voice installation at Hilton London
Bankside’s swimming pool. ‘Voice of God’ is a world first; the only time
that infrasound has been creatively used to give people a spectral
visitation.

The creative duo have worked with acoustic scientists to design and build
this sound-based installation that appears to connect you with the
supernatural. The physical installation poses questions about
consciousness, our perception of the physical world and our understanding
of the supernatural.
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