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INSPIRATION: Grey show Simon Fuller what Spicey music should sound like

I love it when the title of an ad starts with the words "The Sound of.....", it means I get to watch some highly synced, brand based visuals. So here we have "The Sound of Taste" an ad created for ...
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audio branding
living at the intersection of music, sound, science and marketing
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This Is Going To Change How You Listen To Music Forever

This Is Going To Change How You Listen To Music Forever | audio branding | Scoop.it
A new algorithm brings machine intelligence uncomfortably close to the human creative process.
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People's Accents Can Change Your Perception of What They Are Saying

People's Accents Can Change Your Perception of What They Are Saying | audio branding | Scoop.it
New research reveals just how much a French, or Chinese, or Chilean accent changes what you hear.
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Johnnie Walker brings in Bompas & Parr for multi-sensory whisky tasting experience

Johnnie Walker brings in Bompas & Parr for multi-sensory whisky tasting experience | audio branding | Scoop.it
Whisky brand Johnnie Walker Blue Label has teamed up with architectural foodsmiths Bompas & Parr to bring a theatrical dimension to whisky tasting.
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2015 Ford Mustang EcoBoost fakes engine noise via stereo: Hello, Active Noise Control

2015 Ford Mustang EcoBoost fakes engine noise via stereo: Hello, Active Noise Control | audio branding | Scoop.it
The 2015 Ford Mustang loses its growl when the sound system is disabled. Ford says the new Mustang's roar is amplified, but not artificial.
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Can You Trademark a Sound?

Can You Trademark a Sound? | audio branding | Scoop.it
The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I a...
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A Clever Branding System For An Orchestra That Visualizes Sound | Sync Originals

A Clever Branding System For An Orchestra That Visualizes Sound | Sync Originals | audio branding | Scoop.it
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Sound & Vision: meet Justin Cooke, the creator of Tunepics

Sound & Vision: meet Justin Cooke, the creator of Tunepics | audio branding | Scoop.it
For all the innovation of Silicon Roundabout’s start-ups, Britain has yet to tap into the biggest driver of modern technology: social networking. But Justin Cooke might — just might — be about to change all that from his office in Parsons Green.
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Can Investing in Indie Music Save Your Neighborhood? | Future of Music Coalition

Can Investing in Indie Music Save Your Neighborhood? | Future of Music Coalition | audio branding | Scoop.it
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How Audio Branding Simplifies A Brand’s Communications

How Audio Branding Simplifies A Brand’s Communications | audio branding | Scoop.it
One of the difficulties of managing a brand's content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts
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This Is Your Brain. This Is Your Brain On Music

This Is Your Brain. This Is Your Brain On Music | audio branding | Scoop.it
A new study suggests that learning to play a musical instrument helps improve the brain's ability to process language. That means music lessons could give kids from low-income communities a big boost.
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"It's Motown all over again." Smashing Pumpkins' drummer, now a CEO, wants to save the music industry through tech

"It's Motown all over again." Smashing Pumpkins' drummer, now a CEO, wants to save the music industry through tech | audio branding | Scoop.it
In the 1990s, few bands were more adored by critics and fans than the Smashing Pumpkins. Combining the brute force and technical chops of heavy metal, the ambition and theatricality of arena rock, ...
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Sound in porn movies: are foley artists the next creators of sexual noise? | sounDesign

Sound in porn movies: are foley artists the next creators of sexual noise? | sounDesign | audio branding | Scoop.it
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What Role Does Intuition Play in Customer Experience?

What Role Does Intuition Play in Customer Experience? | audio branding | Scoop.it
I originally wrote this post as a two-part series for InsideCXM in February 2014.
A couple months ago, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense: It doesn't hurt to be able to perceive those things that are not seen or immediately apparent. That intuition is something that will allow you to delight your customers.
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Music's Effect on Learning [infographic]

Music's Effect on Learning [infographic] | audio branding | Scoop.it
Music is something that is universally loved. Even if everyone doesn’t enjoy the same kind of music, you will be hard-pressed to find an individual that denounces all music as unentertaining. It is convenient that we all enjoy music as much as we do seeing as it does improve our brain function.
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Project view / Bompas & Parr

Project view / Bompas & Parr | audio branding | Scoop.it
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Auto Branding: The Sound of Porsche | Stylus | Innovation Research & Advisory

Auto Branding: The Sound of Porsche | Stylus | Innovation Research & Advisory | audio branding | Scoop.it
In a bid to court tech-savvy, style-conscious future consumers, German automaker Porsche has partnered with US audio specialist Bose on a pop-up experience dubbed The Sound Of Porsche: Stories of the Brand. The initiative transforms a space in Manhattan's fashionable Meatpacking district into a digital record store.
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10 exemplos de comerciais que utilizaram a mesma música

Fiat, Bradesco e SBT utilizaram "Happy", de Pharrell Williams, em filmes lançados num curto intervalo de tempo
iV's insight:

10 examples of commercials that used the same song - the dangers of sharing equity with an asset you don't own!

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Porsche launches "The Sound of Porsche" - A three-week, multisensory pop up in Manhattan

Porsche launches "The Sound of Porsche" - A three-week, multisensory pop up in Manhattan | audio branding | Scoop.it
NEW YORK, Sept. 12, 2014 /PRNewswire/ -- Porsche Cars North America announces the launch of The Porsche Brand...
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High-Tech Grace Notes Alter the Driving Experience

High-Tech Grace Notes Alter the Driving Experience | audio branding | Scoop.it
Today’s automobiles are beeping and chirping at us, raising lights like stage curtains, playing little movies on our screens and serenading us with theme melodies.
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Spotify Knows Me Better Than I Know Myself

Spotify Knows Me Better Than I Know Myself | audio branding | Scoop.it
The days when you could listen to guilty pleasure music without consequence are over. In the dark ages, people used to buy music in a store. But stores never knew how many times you played the albu...
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Scientists Capture Sound of a Single Atom | Uncover California

Scientists Capture Sound of a Single Atom | Uncover California | audio branding | Scoop.it
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Wireless Transmitter Offers Live Guides New Audio Options

Wireless Transmitter Offers Live Guides New Audio Options | audio branding | Scoop.it
Did you know that you can supplement your live guided tours with pre-recorded commentary or music using your existing ieXplore Tour Guide System’s wireless transmitter? Standard Process, Inc. is one of our clients that has done just that! Standard Process Delivers Great Tours Standard Process’s manufacturing facility is located in Palmyra, Wisconsin. They provide high-quality […]
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Video: How One Phish Fan ‘Sees’ Music

While listening to Phish, the music writer Mike Hamad developed a way to sketch a road map through a song. He’s hoping his technique will help him “see” the magic in music.
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How making music more accessible engaged some of the biggest companies in music technology

How making music more accessible engaged some of the biggest companies in music technology | audio branding | Scoop.it
By Ashley Elsdon You’ve probably not heard of the SoundLab project. It isn’t a big surprise. It’s a project that aims to help people with learning disabilities make music and collaborate in making ...
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The US Open Sessions: Music Made With Tennis Data

The US Open Sessions: Music Made With Tennis Data | audio branding | Scoop.it
Listen to IBM and James Murphy turn real-time US Open match data into live streaming music. #ibmsessions
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