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'The Sound of Color' Graphic Uses Daft Punk and Beyonce Albums to Help You Pick Paint For Your Home

'The Sound of Color' Graphic Uses Daft Punk and Beyonce Albums to Help You Pick Paint For Your Home | audio branding | Scoop.it
We've all been there, a house with walls to paint and no design degree or aesthetic abilities to save our life (just me?). Does painting a wall red mean yo (Kelly-More Paints found a great way to align their brand with something we all love...
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audio branding
living at the intersection of music, sound, science and marketing
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Supermarket introduces 'quiet hour' to help autistic and disabled shoppers

Supermarket introduces 'quiet hour' to help autistic and disabled shoppers | audio branding | Scoop.it
It is hoped the 'quiet hour' will help, amongst others, people with autism who are sometimes troubled by loud noises
           
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Hungry Boys Is The Latest Advertising Agency To Launch Its Own Record Label - Forbes

Hungry Boys Is The Latest Advertising Agency To Launch Its Own Record Label - Forbes | audio branding | Scoop.it
Few record labels are digital-only. Even fewer labels make fans the tastemakers. Almost no labels are run by advertising agencies. As a completely digital, social-powered record label run by Russian advertising agency Hungry Boys, Sound of Change defies all of these conventions. The voice behind the first “dronevertising” campaign in Russia, Hungry [...]
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Infographic: How the 5 Senses Drive Luxury Purchasing Habits

Infographic: How the 5 Senses Drive Luxury Purchasing Habits | audio branding | Scoop.it
It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. "It's fascinating to me that 17 million adults ranked touch as their No.
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This Wearable Knows What You're Eating From The Sound Of Your Gross Chewing

This Wearable Knows What You're Eating From The Sound Of Your Gross Chewing | audio branding | Scoop.it
People are notoriously bad at correctly logging their food intake. Now this necklace can tell the truth, because it hears every meal.
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Brands that Engage with Jazz Fans Won’t Be Left Singing the Blues

Brands that Engage with Jazz Fans Won’t Be Left Singing the Blues | audio branding | Scoop.it
With so much jazz in the air, we set out to learn more about jazz fans, particularly listeners aged 25-48. Our recent analysis found that while the jazz genre represents a small percentage of overall music consumption, jazz fans are digitally savvy consumers who are drawn to high-end brands and services.
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Samsung's new Entrim 4D headphones add movement to VR by tricking your inner ear

Samsung's new Entrim 4D headphones add movement to VR by tricking your inner ear | audio branding | Scoop.it
Samsung's Gear VR headset provides a great experience for its $99 price point, but it can't match up to some of the incredible stuff you can do with a motion tracking system, like the on
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How VR helps you hear what it sounds like in somebody else's head

How VR helps you hear what it sounds like in somebody else's head | audio branding | Scoop.it
Creators of virtual-reality experiences are using sound not just to put you in a different environment, but to put you in a different mental and emotional place.
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How To Pick The Perfect Advertising Song

How To Pick The Perfect Advertising Song | audio branding | Scoop.it
Good Ear Music's Jackie Shuman breaks down the process of finding the right song for the right ad.
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This Scientist Is Turning Every Element In the Periodic Table Into Music

This Scientist Is Turning Every Element In the Periodic Table Into Music | audio branding | Scoop.it
Materials scientists typically rely on their eyes to analyze data, but soon they could employ their ears as well. Setting the motions of molecules to music can help scientists identify hidden patterns in their data that might otherwise be too small, or occur over such short time scales that they’re easily missed by the human eye.
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Why You Should Listen To Your Food

Why You Should Listen To Your Food | audio branding | Scoop.it
Changing background music can make chocolate taste sweeter. And you can tell whether you're cutting scallions correctly by the sound they make. Hear (and taste) the difference yourself in this show!
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Being Smart with Sound

Being Smart with Sound | audio branding | Scoop.it
UI Sound has the ability to instantly draw your attention, or simply add a subtle layer of information to a UI interaction - either alerting you to something important,...
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This Sonos And Apple Experiment Demonstrates How Music Changes Your Behavior At Home

This Sonos And Apple Experiment Demonstrates How Music Changes Your Behavior At Home | audio branding | Scoop.it
What happens when a music-deprived home is suddenly wired up with Sonos speakers and Apple Music? More sex, for starters.
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New Ways Into the Brain’s ‘Music Room’

New Ways Into the Brain’s ‘Music Room’ | audio branding | Scoop.it
M.I.T. researchers have devised a radical approach to brain imaging that reveals what past studies missed about neural responses to music.
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Do we judge distance based on how a word sounds? - Scienmag

Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the Uni..
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Live music shown to reduce stress hormones

Live music shown to reduce stress hormones | audio branding | Scoop.it
Music is known to relax the mind, but can the changes be measured at a concert? For the first time, alterations in stress hormones have been documented at a live music event.
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Music is the ultimate universal language. You should be speaking it

Music is the ultimate universal language. You should be speaking it | audio branding | Scoop.it
Why aren't more brands making noise at SXSW Music?. From Campaign US
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Share A Coke and A Song: Drinks Giant Adds Lyrics to Cans for Multi-Platform Campaign

Share A Coke and A Song: Drinks Giant Adds Lyrics to Cans for Multi-Platform Campaign | audio branding | Scoop.it
As it rolls out, the campaign will provide opportunities to connect more deeply with artists and songs.
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How Adidas Became The Kingpin Of Music Collaborations In 2014

How Adidas Became The Kingpin Of Music Collaborations In 2014 | audio branding | Scoop.it
Out of all the activewear brands who collaborated with musicians this year, no one had a stronger roster than Adidas.
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Down to Brass Tacks: Gwen Stefani's $12 Million Live Music Video for Target New Centerpiece to a Emerging Trend | Billboard

Down to Brass Tacks: Gwen Stefani's $12 Million Live Music Video for Target New Centerpiece to a Emerging Trend | Billboard | audio branding | Scoop.it
"It was a best-case scenario and a hugely impressive campaign for a number of reasons," says Gabe McDonough of Music and Strategy and who formerly ran the music departments at DDB and Leo Burnett.
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How J&J Research Led From Bath-Time to a Mobile Sleep App -- and More Products in Carts

How J&J Research Led From Bath-Time to a Mobile Sleep App -- and More Products in Carts | audio branding | Scoop.it
Johnson & Johnson created one of the leading baby bedtime apps in an effort that started with R&D to clinically prove its three-step sleep routine worked.
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Why OK Go’s Damian Kulash No Longer Trusts YouTube View Counts

Why OK Go’s Damian Kulash No Longer Trusts YouTube View Counts | audio branding | Scoop.it
After 10 years building its brand on YouTube, OK Go grew leery of its metrics, and looked for an alternative.
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Music journaling app uses sounds to help you express emotions

Music journaling app uses sounds to help you express emotions | audio branding | Scoop.it
"Cove" is a music journaling app that helps youths express their emotions with music instead of words.
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Give people the seeds to grow a melody: interview to Lullatone - sounDesign

Give people the seeds to grow a melody: interview to Lullatone - sounDesign | audio branding | Scoop.it
Interview to the creators of Patatap and Typatone, some of the most compelling projects of sound communication in the web of the latest years.
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Universal just launched its very own advertising agency - Music Business Worldwide

Universal just launched its very own advertising agency - Music Business Worldwide | audio branding | Scoop.it
BRING wants to team up UMG artists with ad-land in Oz
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