Why brand and music collaborations need to work for the fans, not the brands, Brands need to invest directly into artist talent and reward the fans, instead of just sticking a brand in a campaign, writes Rupert Vereker, chief executive and founder of Sonic Media Group. | Marketing Magazine
Friedrich Nietzsche once remarked, "Without music, life would be a mistake." Perhaps this is why, as Daniel J. Levitin points out in his book This Is Your Brain On Music, every recorded human culture has included music in some form.
CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo that was both visual and, in a way, musical.
CTRL is an interactive music installation that allows visitors to manipulate their sonic and visual environment using two handheld devices.
The devices have buttons to trigger effects such as Glitcher, Reverse and Delay, as well as synths that always play in key with the track. You can also shake to create a build-up and massive drop. The lights are fully responsive to the music at all times, making it a completely multi-sensory experience.
CTRL is available for installation at events and festivals, and can be made to work with a range of different tracks and musical styles.
"…truth is one of the most powerful forces in communication. Great musicians find a truth, they tap into a feeling that resonates, that you believe in.” – Sir John Hegarty For more than six decades, Sir John Hegarty has been at the forefront of the creative advertising industry. Born and bred [...]
The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge is back on Canadian soil to celebrate Canada Day on July 1.