A rage in international markets, sonic branding is beginning to catch on in India. Rajeev Raja and J Mani, who co-founded sonic branding agency Brandmusiq in 2012, hope more and more clients see merit in investing in a service like the one they offer. The duo recently created what they call a
In 1960, movie special effects innovators Hans Laube and Mike Todd, Jr. announced the introduction of Smell-O-Vision, a system that released aromas at significant moments, tying into the movie scenes on the big screen.
Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Audio Branding Academy is holding a three-day event in May, the ABAWARDS2015, to celebrate and drive the potential of audio branding. Now in its sixth year, the ABAWARDS will welcome industry leaders to share their thoughts and experience and to learn from others and the
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel; it shapes their behaviour and changes the way they buy. When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to
You probably have a good idea of your dream car — its colour, shape, how fast it will go and how good you’ll look behind the wheel. You might even imagine the sound of its engine as it purrs along the road.
A fascinating examination of the HBO “static sound” in Playboy got us thinking about the sounds we hear that trigger a conditioned response. HBO’s now-famous static primes the brain to expect the start of a show immediately thereafter. What other noise gets you going?
Video advertising revenue through connected, "over-the-top" (OTT) devices -- such as Roku and Apple TV -- will grow to $31.5 billion in 2018, up from $8.4 billion in 2015, according to a report from The Diffusion Group. Meanwhile, traditional TV advertising will slip from $59.9 billion in 2015 to $47.5 billion in 2018, the report forecasts. OTT advertising will become more valuable as measurement and targeting technologies improve. Soon “there will be no distinction between OTT and TV buying,” s
CARY Reich, a jingle writer and producer at Sound Branding Ideas once wrote: "Music makes a friendly connection with the audience. Good musical imaging contributes to the advertiser's brand, image and reputation."
Haptic technologies are big business these days, and joining that burgeoning scene is a team of researchers from Bristol University, who've found a way to create "three-dimensional haptic shapes in mid-air using focused ultrasound
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