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I'm Not Listening But I Hear You... - MediaPost Communications

I'm Not Listening But I Hear You... - MediaPost Communications | audio branding | Scoop.it
I'm Not Listening But I Hear You...
MediaPost Communications
The study also found commercials with an audio logo were more effective in activating brain areas that play a role in determining purchasing behavior.
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audio branding
living at the intersection of music, sound, science and marketing
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Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React? | audio branding | Scoop.it
Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the proper license.
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Why brand and music collaborations need to work for the fans, not the brands

Why brand and music collaborations need to work for the fans, not the brands | audio branding | Scoop.it
Why brand and music collaborations need to work for the fans, not the brands, Brands need to invest directly into artist talent and reward the fans, instead of just sticking a brand in a campaign, writes Rupert Vereker, chief executive and founder of Sonic Media Group. | Marketing Magazine
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Kia discovers sonic branding with the help of Eric Serra

Kia discovers sonic branding with the help of Eric Serra | audio branding | Scoop.it
I think in the spirit of journalistic integrity I will own up to the fact that I like the work of Eric Serra so when I heard he was doing Kia's "sonic branding", apparently that is what they have c...
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Your Brand Hear: How Music Agencies Of Record Are Shaping The Sonic Identities Of The World’s Top Trademarks | Music Dealers

Your Brand Hear: How Music Agencies Of Record Are Shaping The Sonic Identities Of The World’s Top Trademarks | Music Dealers
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What Does Cold Sound Like? See If Your Ear Can Tell Temperature

More than 80 percent of our poll participants were able to tell the difference between hot and cold water just by listening to the sound of the liquid pouring.
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Matching music to beer can improve taste

Matching music to beer can improve taste | audio branding | Scoop.it
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Rewind: Kids Bite Dog in The Second-Greatest Hot Dog Jingle of All Time

Everybody knows Oscar Mayer's iconic jingle from 1963, but many also remember Armour Hot Dogs' "The Dog Kids Love to Bite."
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Sound sidelined in brand strategy | Transform magazine

Sound sidelined in brand strategy | Transform magazine | audio branding | Scoop.it
iV's insight:
Sound and music rarely feature in brand strategy despite studies showing that sound elements effect viewers almost as strongly as words and images.
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Here's Proof Music Can Do More Than Just Make You Feel Good

Here's Proof Music Can Do More Than Just Make You Feel Good | audio branding | Scoop.it
Friedrich Nietzsche once remarked, "Without music, life would be a mistake." Perhaps this is why, as Daniel J. Levitin points out in his book This Is Your Brain On Music, every recorded human culture has included music in some form.

If m...
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The New Electric Harley Has A Roar Even A Hell's Angel Could Love

The New Electric Harley Has A Roar Even A Hell's Angel Could Love | audio branding | Scoop.it
Electric engines are usually silent. There's no way that would fly for the Harley Davidson crowd, so designers created an entirely new engine sound...
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Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical

Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical | audio branding | Scoop.it
CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo that was both visual and, in a way, musical.
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Music is an unmanaged resource in advertising says report | brand-e

Music is an unmanaged resource in advertising says report | brand-e | audio branding | Scoop.it
Music remains unmanaged, unmonitored & underfunded resource despite powerful role it plays in advertising campaigns says Music Matters report from soundlounge
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The Resonant Human: The Science of How Tempo Affects Us : SonicScoop – Creative, Technical & Business Connections For NYC’s Music & Sound Community

The Resonant Human: The Science of How Tempo Affects Us : SonicScoop – Creative, Technical & Business Connections For NYC’s Music & Sound Community | audio branding | Scoop.it
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Sounds Speeds Sight | Data-Driven Marketing Network

Sounds Speeds Sight | Data-Driven Marketing Network | audio branding | Scoop.it
What if your product, display or booth could be spotted more quickly than those of the competitors’?

Recent university research suggests that a coherent sound will make you see faster and and brand new one may give a clue as to why this happens.
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Sound branding is a science and an art | soundlounge

Sound branding is a science and an art | soundlounge | audio branding | Scoop.it
soundlounge’s recently released ‘Music Matters’ is a study into sound and how it is managed in advertising and marketing.What evolved was an indication that the
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CTRL - Interactive music installation by Reactify - YouTube

CTRL is an interactive music installation that allows visitors to manipulate their sonic and visual environment using two handheld devices.

The devices have buttons to trigger effects such as Glitcher, Reverse and Delay, as well as synths that always play in key with the track. You can also shake to create a build-up and massive drop. The lights are fully responsive to the music at all times, making it a completely multi-sensory experience.

CTRL is available for installation at events and festivals, and can be made to work with a range of different tracks and musical styles.


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Designing The Sound Of Our World | A Sound Effect

Designing The Sound Of Our World | A Sound Effect | audio branding | Scoop.it
Find out how our ability to shape the sound of our surroundings is changing our fundamental relationship with sound:
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Kia Is Branding Its Cars with a Signature Sound

Kia Is Branding Its Cars with a Signature Sound | audio branding | Scoop.it
The "Sonic Branding" campaign will first be featured in the 2015 Kia Soul EV and Sedona minivan.
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Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising

Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising | audio branding | Scoop.it
 "…truth is one of the most powerful forces in communication. Great musicians find a truth, they tap into a feeling that resonates, that you believe in.” – Sir John Hegarty For more than six decades, Sir John Hegarty has been at the forefront of the creative advertising industry. Born and bred [...]
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▶ ABC2011 - Steve Keller: Towards an Examination of Emerging Best Practices - YouTube

At the Audio Branding Congress 2013, Carl-Frank Westermann from German agency WESOUND took part at the panel discussion "What's the Next Big Thing?"
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UMPG catalogue data to be made available online

UMPG catalogue data to be made available online | audio branding | Scoop.it
Publishing group hopes to promote greater transparency and access for licensees
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Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada'

Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada' | audio branding | Scoop.it
The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge is back on Canadian soil to celebrate Canada Day on July 1.
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Cannes Lions Recap: See All the 2014 Grand Prix Winners

Cannes Lions Recap: See All the 2014 Grand Prix Winners | audio branding | Scoop.it
Cannes recap: see all the Grand Prix winners
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ABC2013 Interview: Uli Reese | ( ( ( ABA ) ) ) Audio Branding Academy

ABC2013 Interview: Uli Reese | ( ( ( ABA ) ) ) Audio Branding Academy | audio branding | Scoop.it
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How Music is an Effective Millennial Marketing Tool

How Music is an Effective Millennial Marketing Tool | audio branding | Scoop.it
Millennials make up 25% of the U.S. population and their economic spending power is $1.3 trillion dollars, according to a study by PTTOW.
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