The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I a...
For all the innovation of Silicon Roundabout’s start-ups, Britain has yet to tap into the biggest driver of modern technology: social networking. But Justin Cooke might — just might — be about to change all that from his office in Parsons Green.
I originally wrote this post as a two-part series for InsideCXM in February 2014. A couple months ago, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense: It doesn't hurt to be able to perceive those things that are not seen or immediately apparent. That intuition is something that will allow you to delight your customers.
Music is something that is universally loved. Even if everyone doesn’t enjoy the same kind of music, you will be hard-pressed to find an individual that denounces all music as unentertaining. It is convenient that we all enjoy music as much as we do seeing as it does improve our brain function.
In a bid to court tech-savvy, style-conscious future consumers, German automaker Porsche has partnered with US audio specialist Bose on a pop-up experience dubbed The Sound Of Porsche: Stories of the Brand. The initiative transforms a space in Manhattan's fashionable Meatpacking district into a digital record store.
Did you know that you can supplement your live guided tours with pre-recorded commentary or music using your existing ieXplore Tour Guide System’s wireless transmitter? Standard Process, Inc. is one of our clients that has done just that! Standard Process Delivers Great Tours Standard Process’s manufacturing facility is located in Palmyra, Wisconsin. They provide high-quality […]