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Music Bridges Cultures? Actually, Not So Much -

Music Bridges Cultures? Actually, Not So Much - | audio branding | Scoop.it
New research suggests the discomfort caused by listening to “strange” music can lead people to lose empathy for outsiders.
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audio branding
living at the intersection of music, sound, science and marketing
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Matching music to beer can improve taste

Matching music to beer can improve taste | audio branding | Scoop.it
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Rewind: Kids Bite Dog in The Second-Greatest Hot Dog Jingle of All Time

Everybody knows Oscar Mayer's iconic jingle from 1963, but many also remember Armour Hot Dogs' "The Dog Kids Love to Bite."
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Sound sidelined in brand strategy | Transform magazine

Sound sidelined in brand strategy | Transform magazine | audio branding | Scoop.it
iV's insight:
Sound and music rarely feature in brand strategy despite studies showing that sound elements effect viewers almost as strongly as words and images.
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Here's Proof Music Can Do More Than Just Make You Feel Good

Here's Proof Music Can Do More Than Just Make You Feel Good | audio branding | Scoop.it
Friedrich Nietzsche once remarked, "Without music, life would be a mistake." Perhaps this is why, as Daniel J. Levitin points out in his book This Is Your Brain On Music, every recorded human culture has included music in some form.

If m...
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The New Electric Harley Has A Roar Even A Hell's Angel Could Love

The New Electric Harley Has A Roar Even A Hell's Angel Could Love | audio branding | Scoop.it
Electric engines are usually silent. There's no way that would fly for the Harley Davidson crowd, so designers created an entirely new engine sound...
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Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical

Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical | audio branding | Scoop.it
CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo that was both visual and, in a way, musical.
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Music is an unmanaged resource in advertising says report | brand-e

Music is an unmanaged resource in advertising says report | brand-e | audio branding | Scoop.it
Music remains unmanaged, unmonitored & underfunded resource despite powerful role it plays in advertising campaigns says Music Matters report from soundlounge
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The Resonant Human: The Science of How Tempo Affects Us : SonicScoop – Creative, Technical & Business Connections For NYC’s Music & Sound Community

The Resonant Human: The Science of How Tempo Affects Us : SonicScoop – Creative, Technical & Business Connections For NYC’s Music & Sound Community | audio branding | Scoop.it
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The urban soundscape of Sao Paulo during the World Cup | sounDesign

The urban soundscape of Sao Paulo during the World Cup | sounDesign | audio branding | Scoop.it
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Say What? Facebook Is Listening

Say What? Facebook Is Listening | audio branding | Scoop.it
The same day the social network touted a privacy overhaul, it also told IBTimes it plans to save data captured by smartphone microphones.
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To cut down on sugar just change the background music - Telegraph

To cut down on sugar just change the background music - Telegraph | audio branding | Scoop.it
Playing 'sweet' sounding music over dinner could allow you to lower the amount of sugar in food without changing the taste in a phenomenon dubbed 'sonic seasoning' by experimental psychologists at Oxford University
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Honda Launches YouTube Music Channel 'Honda Stage'

Honda is launching a YouTube music channel called 'Honda Stage' in an attempt to lure millennials.
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This Psychedelic Virtual City Makes Music Controlled By Your Brain Waves

This Psychedelic Virtual City Makes Music Controlled By Your Brain Waves | audio branding | Scoop.it
An experimental music app called Conductar uses a brain wave sensor to craft ambient soundscapes in 3-D space.
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Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising

Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising | audio branding | Scoop.it
 "…truth is one of the most powerful forces in communication. Great musicians find a truth, they tap into a feeling that resonates, that you believe in.” – Sir John Hegarty For more than six decades, Sir John Hegarty has been at the forefront of the creative advertising industry. Born and bred [...]
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▶ ABC2011 - Steve Keller: Towards an Examination of Emerging Best Practices - YouTube

At the Audio Branding Congress 2013, Carl-Frank Westermann from German agency WESOUND took part at the panel discussion "What's the Next Big Thing?"
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UMPG catalogue data to be made available online

UMPG catalogue data to be made available online | audio branding | Scoop.it
Publishing group hopes to promote greater transparency and access for licensees
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Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada'

Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada' | audio branding | Scoop.it
The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge is back on Canadian soil to celebrate Canada Day on July 1.
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Cannes Lions Recap: See All the 2014 Grand Prix Winners

Cannes Lions Recap: See All the 2014 Grand Prix Winners | audio branding | Scoop.it
Cannes recap: see all the Grand Prix winners
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ABC2013 Interview: Uli Reese | ( ( ( ABA ) ) ) Audio Branding Academy

ABC2013 Interview: Uli Reese | ( ( ( ABA ) ) ) Audio Branding Academy | audio branding | Scoop.it
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How Music is an Effective Millennial Marketing Tool

How Music is an Effective Millennial Marketing Tool | audio branding | Scoop.it
Millennials make up 25% of the U.S. population and their economic spending power is $1.3 trillion dollars, according to a study by PTTOW.
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▶ Music While Eating Changes How Food Tastes - YouTube

According to researchers at Oxford University, music or sounds that are heard while eating can enhance how a person perceives the taste of their food. They c...
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Why Metro's 'Dumb Ways to Die' Characters Are Now in Insurance Ads

Why Metro's 'Dumb Ways to Die' Characters Are Now in Insurance Ads | audio branding | Scoop.it
Metro's award-winning 'Dumb Ways to Die' characters are now in another company's ads. How did that happen?
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How Music is an Effective Millennial Marketing Tool

How Music is an Effective Millennial Marketing Tool | audio branding | Scoop.it
Millennials make up 25% of the U.S. population and their economic spending power is $1.3 trillion dollars, according to a study by PTTOW.
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BACON | Branded Audio Content & Other Noises

BACON | Branded Audio Content & Other Noises | audio branding | Scoop.it
Branded audio content & other noises
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Heard mentality | Transform magazine

Heard mentality | Transform magazine | audio branding | Scoop.it
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