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Stand Out: Brand Your Game with Audio

Stand Out: Brand Your Game with Audio | audio branding | Scoop.it
Guest Post by Peter Inouye, a freelance game composer from the SF Bay Area. Peter is a musician, audiophile, and closet social gamer. You can find him on Twitter at @AznBanjoPlaya. Think back to th...
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audio branding
living at the intersection of music, sound, science and marketing
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Why does music give us chills? You asked Google – here’s the answer | David Shariatmadari

Why does music give us chills? You asked Google – here’s the answer | David Shariatmadari | audio branding | Scoop.it
Every day, millions of internet users ask Google life’s most difficult questions, big and small. Our writers answer some of the commonest queries
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Fashionista wearables could be the next trend in wireless headphones - sounDesign

Fashionista wearables could be the next trend in wireless headphones - sounDesign | audio branding | Scoop.it
Fashion-forward company launched a Kickstarter campaign for the world's first wearable cuff with stereo wireless headphones.
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Pink Floyd’s David Gilmour Samples Brand Jingle for New Single

Pink Floyd’s David Gilmour Samples Brand Jingle for New Single | audio branding | Scoop.it
Marketers regularly borrow catchy tunes from popular musicians to help sell their products, but musicians are typically less interested in working marketers' jingles into their own compositions.Therefore, it's perhaps surprising that the jingle for French rail company SNCF was chosen by celebrated Pink Floyd guitarist, David Gilmour, to form the basis of his new single "Rattle That Lock." Art imitates life after all, it seems.
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Eat Your Chocolate Cake with the Perfect Food Pairing Soundtrack

Eat Your Chocolate Cake with the Perfect Food Pairing Soundtrack | audio branding | Scoop.it
Munchery is teaming up with Google Play Music to turn a simple, elegant meal into an music-filled dining experience, with a food pairing soundtrack.
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Roland to Co-Develop Electric Sports Car Driving Sound

Roland to Co-Develop Electric Sports Car Driving Sound | audio branding | Scoop.it
Electronic Musician - featuring gear reviews, audio tutorials, loops and samples
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Mister Softee Is Suing A Rival Ice Cream Truck For Stealing Its Jingle

Mister Softee Is Suing A Rival Ice Cream Truck For Stealing Its Jingle | audio branding | Scoop.it
And that jingle has lyrics!
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Meet The Musicians Who’ve Turned Retail Stores Into Recording Studios

Meet The Musicians Who’ve Turned Retail Stores Into Recording Studios | audio branding | Scoop.it
Guitar Center is apparently today's Sound City Studios.
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How This Simple Landscaping Project Quiets an Airport's Roar

How This Simple Landscaping Project Quiets an Airport's Roar | audio branding | Scoop.it
Two years ago in the Netherlands, artist Paul de Kort designed an 81-acre park near Amsterdam’s Schiphol Airport. His assignment? To use nothing but landscaping to dampen the noise of airplanes. Such a project had never been attempted—and a crucial element of the design was discovered almost by accident.
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The Sound over Berlin Audio Branding Congress 2015 report – Part 2 - sounDesign

The Sound over Berlin Audio Branding Congress 2015 report – Part 2 - sounDesign | audio branding | Scoop.it
Second part of a reportage about Audio Branding Congress 2015, which took place in the amazing Berlin on 27th and 28th of May.
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Quiz: Do You Remember What These Jingles Were Trying to Sell?

Quiz: Do You Remember What These Jingles Were Trying to Sell? | audio branding | Scoop.it
You know you've heard them, and now, they'll probably be stuck in your head for the next 24 hours (sorry). Advertising jingles can be catchy or annoying as hell. Can you remember what these tunes were actually selling, though?
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Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools | audio branding | Scoop.it
Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and other areas where children are likely to be present.
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Embroidery Patterns Translated Into Soothing Music

Embroidery Patterns Translated Into Soothing Music | audio branding | Scoop.it
Sound Weaving visualizes the unique textile arts of Hungary and Romania by transforming embroidery patterns into sound.
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For brand agility, listen to audio

For brand agility, listen to audio | audio branding | Scoop.it
Given the importance and ubiquity of technology it is surprising that more brands aren’t using sound as a key brand touchpoint or signature.
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Here's How Music Influences Your Workout, According To Science

Here's How Music Influences Your Workout, According To Science | audio branding | Scoop.it
Why does it tend to feel like you get a better workout in when you put music to your exercise? It turns out that your favorite gym-time jams may act as natural pain relievers and help you to move faster
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Pedestrian Symphonies Get People Together To Play Weird GPS-Controlled Music

Pedestrian Symphonies Get People Together To Play Weird GPS-Controlled Music | audio branding | Scoop.it
A British group is pioneering a new form of social music composition with the help of people's smartphones.
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Visualising Waveforms with Web Audio - sounDesign

Visualising Waveforms with Web Audio - sounDesign | audio branding | Scoop.it
4th part of a series of tutorials on the world of Web Audio API: the Analyser Node and the HTML5 canvas element
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How Apple Uses Music to Take Your Money

How Apple Uses Music to Take Your Money | audio branding | Scoop.it
When you feel young and empowered after U2 or Coldplay comes on the speakers at an Apple store, it isn’t a coincidence.
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Enter Sound Man: An Insider’s Look at Baseball’s Walk-Up Music

Enter Sound Man: An Insider’s Look at Baseball’s Walk-Up Music | audio branding | Scoop.it
Mike Castellani, the “audio engineer” for the Mets since 1994, and others discuss the work and thought that go into that snippet of music that accompanies a player to the plate or pitcher’s mound.
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All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora | audio branding | Scoop.it
Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called Sponsored Listening. Ten months later, it's now available to all advertisers and Pandora's 80 million active listeners.
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