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Coke Bottles and Cans Serve as Instruments in Promotional Music Video

Coke Bottles and Cans Serve as Instruments in Promotional Music Video | audio branding | Scoop.it
Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke.
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audio branding
living at the intersection of music, sound, science and marketing
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American Airlines is playing better music onboard, thanks to your Twitter complaints

American Airlines is playing better music onboard, thanks to your Twitter complaints | audio branding | Scoop.it
Muzak is out. Indie is in.
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Walgreens Cashiers No Longer Required To Tell Customers To "Be Well"

Walgreens Cashiers No Longer Required To Tell Customers To "Be Well" | audio branding | Scoop.it
Having someone wishing you well is always nice, but when it's a pre-ordained phrase that you know the person is required to say as part of their job, well, not everyone loves that. And so it goes t...
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Jeremy Silver: 'These are early days
for big data in music'

Jeremy Silver: 'These are early days<br/>for big data in music' | audio branding | Scoop.it
Jeremy Silver discusses the future contribution that big data will make to the music industry
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Holding You Captive: Why Jingles Work in Advertising - The Buffalo News

Holding You Captive: Why Jingles Work in Advertising  - The Buffalo News | audio branding | Scoop.it
Ben Parr is in the attention business. The journalist-turned-entrepreneur-turned author is offering his take on what cuts through the media clutter in the book Captivology: The Science of Capturing People’s Attention, released this month by HarperOne.Through research and interviews ... - The Buffalo News
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If You Want to Understand What's Become of the Music Industry, Look At SXSW

If You Want to Understand What's Become of the Music Industry, Look At SXSW | audio branding | Scoop.it
The debate around SXSW cuts to the heart of the industry.
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American Airlines Courts The Youth Vote With "Indie" Boarding Music

American Airlines Courts The Youth Vote With "Indie" Boarding Music | audio branding | Scoop.it
The world's largest airline is hoping to up its cool factor with the sounds of Foster the People, The XX, and other "indie" jams. "Not everyone’s a fan of indie music, of course, but...
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Some of the world's biggest bands are now brands

Some of the world's biggest bands are now brands | audio branding | Scoop.it
Scottish rock outfit Idlewild’s return to the charts after six years away has ensured a bracing start to the year – especially when accompanied by the fruits of the group’s other new venture: an Idlewild-branded ale.
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Brain's Link Between Sounds, Smells and Memory Revealed

Brain's Link Between Sounds, Smells and Memory Revealed | audio branding | Scoop.it
The same part of the brain that's in charge of processing our senses is also responsible, at least in part, for storing emotional memories, a new study suggest.
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The Science of Sensory Marketing

The Science of Sensory Marketing | audio branding | Scoop.it
New research suggests that many industries are missing opportunities to connect with customers’ senses.
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Google/Azealia Banks: Wallace

Google/Azealia Banks: Wallace | audio branding | Scoop.it
Rapper/singer Azealia Banks has teamed up with Google so that fans can both control her movements and appear with her in an interactive version of her latest video for the track "Wallace".
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Inaugural 'Music Cities' Summit to Examine Music's Wider Role

Inaugural 'Music Cities' Summit to Examine Music's Wider Role | audio branding | Scoop.it
"A strong and sustainable music industry is the most cost effective path to build, sustain and enhance vibrant, smart and economically prosperous cities." With that attention-grabbing statement, the organizers of a new Music Cities Convention have announced the confab's first edition in Brighton, UK, to take place on May 13.
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I Heard the Future of Sound Technology While Björk Weirded In My Ear

I Heard the Future of Sound Technology While Björk Weirded In My Ear | audio branding | Scoop.it
First launched as a Kickstarter back in 2013, Dysonic's RondoMotion's 3D head-tracking technology is now being used to power trippy acoustic effects in Björk's MoMA retrospective. It's true 3D listening in your earbuds. That and also Björk.
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If You Could Get an Audio Tattoo, What Would It Be?

If You Could Get an Audio Tattoo, What Would It Be? | audio branding | Scoop.it
Here's a thoroughly silly hypothetical question that is nonetheless lots of fun to think about: If audio tattoos existed, what would yours be? Before we go farther, let's define our terms. For the ...
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Marketing directors ‘buy into talent like airspace’ - Ministry of Sound’s Matthew Kershaw

Marketing directors ‘buy into talent like airspace’ - Ministry of Sound’s Matthew Kershaw | audio branding | Scoop.it
Marketing directors are too often “buying into talent like they might buy into airspace”, according to Ministry of Sound...
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Eenie-meenie-miney earworms: How jingles bore into our brains - The Buffalo News

Eenie-meenie-miney earworms: How jingles bore into our brains  - The Buffalo News | audio branding | Scoop.it
Why do jingles get stuck in your head? Because our brains are primed for it, even before birth. Here’s why: • Music is one of our most primal preferences. “(Music) is familiar from the get-go,” said Nancy Irwin, a therapist and author from Los Angeles. A fetus&#... - The Buffalo News
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Jingles: Those annoying ditties you hate to love - The Buffalo News

Jingles: Those annoying ditties you hate to love  - The Buffalo News | audio branding | Scoop.it
Sometimes it just bores into your brain. You can’t shake it, shoo it, shun it.It’s stuck.That’s what happened to Jason Cordova three years ago, when he took over his then-ailing father’s Niagara Falls company. A fit former Army captain with windswept s... - The Buffalo News
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Why ‘sticky’ jingles often work best - The Buffalo News

Why ‘sticky’ jingles often work best  - The Buffalo News | audio branding | Scoop.it
Musicians have a word for jingles: “sticky.” But the stickiest jingles don’t need to be masterful musical compositions. Sometimes they needn’t even be in tune. A visit to the office of Rob Deemer reveals why.Deemer, 44, is an associate professor and the head of ... - The Buffalo News
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5 Ways City Sounds Could Be Harnessed To Create Better Urban Living

5 Ways City Sounds Could Be Harnessed To Create Better Urban Living | audio branding | Scoop.it
Counting cars, finding where shootings have occurred, and counting wildlife: all of this can be done by listening the sounds of the city.
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Why BMW pumps its engine sound through the speakers, and other lessons from the ‘sensory marketing’ boom

Why BMW pumps its engine sound through the speakers, and other lessons from the ‘sensory marketing’ boom | audio branding | Scoop.it
New research suggests that we’re about to enter an era in which many more consumer products companies will take advantage of sense-based marketing.
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Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It | audio branding | Scoop.it
No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought every rap tape ever slapped with a Parental Advisory sticker. I loved all the dirty, dangerous content, sure.
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Sounds Of The Cities – USA | Travel Feature

Sounds Of The Cities – USA | Travel Feature | audio branding | Scoop.it
Perhaps the most striking thing about American music is not its inventiveness or diversity, but how each and every city or region across the vast country has...
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YouTube Spins Up 360-Degree Video for Creators, Brands

YouTube Spins Up 360-Degree Video for Creators, Brands | audio branding | Scoop.it
YouTube has started to support 360-degree videos so creators and brands can upload clips that let viewers veer away from the intended shot.
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'The sound of empty space', An Art Installation Exploring the Harmonic Sounds of Feedback

'The sound of empty space', An Art Installation Exploring the Harmonic Sounds of Feedback | audio branding | Scoop.it
The sound of empty space is an art installation by Montreal-based composer Adam Basanta that explores the harmonic sounds created when feedback is generated between microphones, speakers, and their...
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Music in Marketing: Enhancing Your Audio DNA

Music in Marketing: Enhancing Your Audio DNA | audio branding | Scoop.it
From creative original content to background ambiance, music in marketing creates a consistent audio DNA for your brand that perpetuates your core values.
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