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Coke Bottles and Cans Serve as Instruments in Promotional Music Video

Coke Bottles and Cans Serve as Instruments in Promotional Music Video | audio branding | Scoop.it
Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke.
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audio branding
living at the intersection of music, sound, science and marketing
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The US Open Sessions: Music Made With Tennis Data

The US Open Sessions: Music Made With Tennis Data | audio branding | Scoop.it
Listen to IBM and James Murphy turn real-time US Open match data into live streaming music. #ibmsessions
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two's company. three's a crowdsource : a look at audio branding through the crowdsourcing lens

two's company. three's a crowdsource : a look at audio branding through the crowdsourcing lens | audio branding | Scoop.it
Crowdsourcing has come along way since Jeff Howe coined the term in a 2006 Wired magazine article. It has grown from a problem solving technique to a bona fide business model, forming the foundatio...
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A sound idea: can ambient noise make us work harder?

A sound idea: can ambient noise make us work harder? | audio branding | Scoop.it
The Times has installed typewriter noise in its newsroom, the latest attempt to use sound to affect us functionally
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Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative

Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative | audio branding | Scoop.it
Y&R and VML create talking water foundtain for PHA Drink Up initiative
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This Is Your Brain on Silence - Issue 16: Nothingness - Nautilus

This Is Your Brain on Silence - Issue 16: Nothingness - Nautilus | audio branding | Scoop.it
One icy night in March 2010, 100 marketing experts piled into the Sea Horse Restaurant in Helsinki, with the modest goal of making…
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Why your brain craves music

Why your brain craves music | audio branding | Scoop.it
In Greek mythology, the 9 Muses are goddesses who inspire mankind to create art, poetry, music, and all the creative arts. The mother of the 9 Muses is Mnenosyne, whose name means “memory”. Why is memory the mother of music? Whatever the answer to that is philosophically, our brains seem to agree: memory and music are stored in the brain in such a way that we remember music when we appear to have forgotten everything else -- even who we are. The new documentary Alive Inside, which won the Audience Award at the 2014 Sundance Film Festival, follows an organization ...
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How Do Sights and Sounds Interact in Advertising?

How Do Sights and Sounds Interact in Advertising? | audio branding | Scoop.it
Larry Minsky, VP of Strategy for I Imagine, and Colleen Fahey, US Managing Director for Sixieme Son, teamed up to write about the link between sound and
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SoundCloud to preempt streams with ads, launch paid subscription soon

SoundCloud to preempt streams with ads, launch paid subscription soon | audio branding | Scoop.it
It was only a matter of time.
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Spotify Visualizes The Entire Planet As A Neverending Music Festival

As part of Spotify's artist in residence program, Kyle McDonald animates all the people who are listening to the same song at the same time.
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Emotional Music

Emotional Music | audio branding | Scoop.it
We know that there's always that song that makes us smile, take us back to an exact moment, or bring us to tears... Music can have powerful effects on our emotions and with this in mind, we worked ...
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Great Minds On Music: An Interview With Creative Chief Mark Tutssel On Audio Brands

Great Minds On Music: An Interview With Creative Chief Mark Tutssel On Audio Brands | audio branding | Scoop.it
From an office in Chicago, Mark Tutssel oversees the work of Leo Burnett Worldwide and its 95+ global offices. Prior to becoming Worldwide Chief Creative Officer, Mark was Executive Creative Director of Leo Burnett London. There, the agency was the United Kingdom’s number one creative agency and, in 2001, was the World’s Most Awarded. In addition [...]
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30 Years of Music Industry Change, In 30 Seconds or Less... - Digital Music News

30 Years of Music Industry Change, In 30 Seconds or Less... - Digital Music News | audio branding | Scoop.it
Now inflation-adjusted!   US-based recordings.  Data supplied by the Recording Industry Association of America (RIAA); animation created by Digital Music News. And here are individual images for...
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Why Are We So Nostalgic for Music We Loved as Teenagers?

Why Are We So Nostalgic for Music We Loved as Teenagers? | audio branding | Scoop.it
As I plod through my 20s, I’ve noticed a strange phenomenon: The music I loved as a teenager means more to me than ever—but with each passing year, the new songs on the radio sound like noisy nonsense. On an objective level, I know this makes no sense. I cannot...
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What Role Does Intuition Play in Customer Experience?

What Role Does Intuition Play in Customer Experience? | audio branding | Scoop.it
I originally wrote this post as a two-part series for InsideCXM in February 2014.
A couple months ago, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense: It doesn't hurt to be able to perceive those things that are not seen or immediately apparent. That intuition is something that will allow you to delight your customers.
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Music streams are up and downloads are down. Why is that a surprise?

Music streams are up and downloads are down. Why is that a surprise? | audio branding | Scoop.it
37m people will pay to stream by the end of 2014 but analyst Mark Mulligan sees more potential. By Stuart Dredge
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Piano Installation Plays Keys Based on Shapes, Movements of Clouds - PSFK

Piano Installation Plays Keys Based on Shapes, Movements of Clouds - PSFK | audio branding | Scoop.it
The dawn of the 'cloud piano' is upon us
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Omni-Channel Marketing: Your Next Challenge

Omni-Channel Marketing: Your Next Challenge | audio branding | Scoop.it
Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path.
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Sound map - Cities & Memory

Sound map - Cities & Memory | audio branding | Scoop.it
Subscribe to the latest Cities and Memory sounds via our iTunes podcast. Latest sounds:
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QUIZ: Can You Match The Brand With Its Jingle?

QUIZ: Can You Match The Brand With Its Jingle? | audio branding | Scoop.it
How good is your sound recall?
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Converse chases indie cred by boosting emerging musical act - The Boston Globe

Converse chases indie cred by boosting emerging musical act - The Boston Globe | audio branding | Scoop.it
Converse Rubber Tracks, a recording studio in Brooklyn, N.Y., that gives away recording time to up-and-coming bands, has been a badge of hipster cred for Converse, the North Andover-based footwear company. Less well-known is the series of “pop-up” studio situations that Converse has created here in Boston, the latest of which ran Monday to Friday. Converse also introduced its Rubber Tracks national tour in Cambridge on Tuesday, setting the stage for the company’s move to Boston’s harborfront next year for a new full-time Rubber Tracks studio.
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Mobile apps now account for 52% of US ‘digital media time’

Mobile apps now account for 52% of US ‘digital media time’ | audio branding | Scoop.it
Research firm comScore has published its latest report into the US mobile apps market, armed with the claim that apps now account for 52% of
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The Strange Scientific Connection Between Coffee Shops And Creativity

The Strange Scientific Connection Between Coffee Shops And Creativity | audio branding | Scoop.it
Researchers have found that the level of noise that matches the bustle of a coffee shop--around 70 decibels--spurs more creative performance than the...
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Spotify Explains How Music Dictates Our Emotions | Your EDM

Spotify Explains How Music Dictates Our Emotions | Your EDM | audio branding | Scoop.it
Spotify partnered with Jacob Jolij, Professor in Cognitive Psychology and Neuroscience at the University of Groningen, to analyze the type of music that el
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Dolby To Bring Atmos To Smart Phones And Tablets This Year

Dolby To Bring Atmos To Smart Phones And Tablets This Year | audio branding | Scoop.it
Dolby will bring its popular Atmos sound experience to mobile headsets.
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To Your Health: Intel Inside Your Headphones | Health | TechNewsWorld

To Your Health: Intel Inside Your Headphones | Health | TechNewsWorld | audio branding | Scoop.it
Intel on Friday announced it is working with rapper Curtis "50 Cent" Jackson's SMS Audio to develop earbuds that will monitor users' heart rates. The SMS Audio BioSport In-Ear Headphones will have an earhook and will be powered by the user's smartphone. They will be sweat- and water-resistant. The earbuds will be available from SMS Audio in Q4; pricing has not yet been announced.
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