audio branding
Follow
Find
3.2K views | +4 today
 
Scooped by iV
onto audio branding
Scoop.it!

Leeds College of Music's soundwave identity can be personalised | News | Design Week

Leeds College of Music's soundwave identity can be personalised | News | Design Week | audio branding | Scoop.it
Precedent has created an identity that visualises soundwaves to create bespoke identities.
more...
No comment yet.
audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom

The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom | audio branding | Scoop.it
A pack of young, music-focused companies has joined Spotify, Pandora, Songza and others in Manhattan's Flatiron District, bringing a new beat to the neighborhood.
more...
No comment yet.
Scooped by iV
Scoop.it!

Pandora to Let Music Artists Like Lenny Kravitz Send Audio Messages to Fans (Video)

Pandora to Let Music Artists Like Lenny Kravitz Send Audio Messages to Fans (Video) | audio branding | Scoop.it
The messaging service is a continuation of a Pandora initiative to give more tools to music artists.
more...
No comment yet.
Scooped by iV
Scoop.it!

The Science of Sound

The Science of Sound | audio branding | Scoop.it
While sitting in the expansive lobby of a suburban Mumbai hotel, my attention is drawn to a sudden increase in volume of what can be best described as ‘muzak’, the ubiquitous piped music found in e...
more...
No comment yet.
Scooped by iV
Scoop.it!

America’s best-selling cars and trucks are built on lies: The rise of fake engine noise

America’s best-selling cars and trucks are built on lies: The rise of fake engine noise | audio branding | Scoop.it
The growl from some best-selling cars and trucks is actually well-tuned lip-syncing or digitally faked.
more...
No comment yet.
Scooped by iV
Scoop.it!

Brainwaves create the party

Brainwaves create the party | audio branding | Scoop.it
'The Octave of Visible Light' - is a pop-up meditation nightclub that uses brainwaves to direct the club’s audio and visuals
more...
No comment yet.
Scooped by iV
Scoop.it!

Apple Doesn't Want to Compete -- It Wants to Own the Record Business

Apple Doesn't Want to Compete -- It Wants to Own the Record Business | audio branding | Scoop.it
You didn't have to look too far to spot the action at Clive Davis' pre-Grammy gala on Feb. 7. Ground zero was table 108, where Apple CEO Tim Cook, senior vp Internet software and services Eddy Cue, iTunes vp Robert Kondrk and Beats co-founder and title-less Apple executive Jimmy Iovine were seated alongside former U.S. Vice President Al Gore and former House speaker Nancy Pelosi.
more...
No comment yet.
Scooped by iV
Scoop.it!

All the ghostly sounds that are lost when you compress to mp3

All the ghostly sounds that are lost when you compress to mp3 | audio branding | Scoop.it
A song made with only the sounds that were left out when compressing Suzanne Vega's "Tom's Diner" to mp3.
more...
No comment yet.
Scooped by iV
Scoop.it!

The New Music Model for Brand How Live Events and Digital are Changing the Sound of Things

The New Music Model for Brand  How Live Events and Digital are Changing the Sound of Things | audio branding | Scoop.it
The New Music Model for Brands

How Live Events and Digital are Changing the Sound of Things 

by Jesse Wolfersberger

January 2015
more...
No comment yet.
Scooped by iV
Scoop.it!

Two Trains - Sonification of Income Inequality on the NYC Subway on Vimeo

This song emulates a ride on the New York City Subway's 2 Train through three boroughs: Brooklyn, Manhattan, and the Bronx. At any given time, the quantity and dynamics…
more...
No comment yet.
Scooped by iV
Scoop.it!

Streaming music's next leap forward could be 'interactive artist subscriptions'

Streaming music's next leap forward could be 'interactive artist subscriptions' | audio branding | Scoop.it
New report pitches future of app-like album releases and monthly subscriptions for fans, with the likes of Spotify and Apple as middlemen
more...
No comment yet.
Scooped by iV
Scoop.it!

There's Now a Netflix for People Who Listen to Music the Old-Fashioned Way

There's Now a Netflix for People Who Listen to Music the Old-Fashioned Way | audio branding | Scoop.it
The future never sounded so good.
more...
No comment yet.
Scooped by iV
Scoop.it!

You can't turn your ears off, so listen up - Media news - Media Week

You can't turn your ears off, so listen up - Media news - Media Week | audio branding | Scoop.it
You can't turn your ears off, so listen up from Media Week - news and information from the world of media
more...
No comment yet.
Scooped by iV
Scoop.it!

The Semiotics of Brand Building

The Semiotics of Brand Building | audio branding | Scoop.it
Since a brand is a system of sensory signs that incites consumers in a symbolic process, semiotics is the keystone of brand building.
more...
No comment yet.
Scooped by iV
Scoop.it!

How Beats Tapped The Stories Of Sport To Sell The Emotion Of Sound

How Beats Tapped The Stories Of Sport To Sell The Emotion Of Sound | audio branding | Scoop.it
Chief Marketing Officer Omar Johnson talks about building on a product-driven success story and finding the brand content gold between sports and...
more...
No comment yet.
Scooped by iV
Scoop.it!

Too much noise from hospital alarms poses risk for patients

Too much noise from hospital alarms poses risk for patients | audio branding | Scoop.it
“Alarm fatigue” in hospitals can lead caregivers to turn off, ignore beeps, resulting in serious consequences.
more...
No comment yet.
Scooped by iV
Scoop.it!

Map of the United States' quietest and noisiest places

Map of the United States' quietest and noisiest places | audio branding | Scoop.it
Speaking at the 2015 AAAS Annual Meeting, US researchers showed a coloured map of the quietest regions in the United States, based on  1.5 million hours of
more...
No comment yet.
Scooped by iV
Scoop.it!

Snapchat Now Lets You Shoot Video And Play Music At The Same Time

Snapchat Now Lets You Shoot Video And Play Music At The Same Time | audio branding | Scoop.it
Snapchat has solved one of the most annoying problems with mobile video so you can finally record your dance parties, even if you're the DJ. The startup..
more...
No comment yet.
Scooped by iV
Scoop.it!

Food Opera: Merging Taste and Sound in Real Time

Food Opera: Merging Taste and Sound in Real Time | audio branding | Scoop.it
The potential to link sound to food, scent, and the tactile sensations of the mouth creates an entirely new field of sensory interplay, which may be harnessed to a wide range of expressive ends. A...
more...
No comment yet.
Scooped by iV
Scoop.it!

Want To Enhance The Flavor Of Your Food? Put On The Right Music

Want To Enhance The Flavor Of Your Food? Put On The Right Music | audio branding | Scoop.it
Researchers at the University of Oxford have discovered a link between what you taste and what you hear.
more...
No comment yet.
Scooped by iV
Scoop.it!

Surrounded by sound: how 3D audio hacks your brain

On a crisp afternoon late last year, I made my way to Manhattan’s Upper East Side to meet Edgar Choueiri, a professor of mechanical and aerospace engineering at Princeton University. Choueiri also...
more...
No comment yet.
Scooped by iV
Scoop.it!

Facebook’s iOS App Gets Noisy

Facebook’s iOS App Gets Noisy | audio branding | Scoop.it
Are you hearing strange sounds while navigating the Facebook iOS application? Don’t worry: You’re not going crazy
more...
No comment yet.
Scooped by iV
Scoop.it!

Vanderbilt Scientists Search For Elusive Benefits Of Music On The Brain

Vanderbilt Scientists Search For Elusive Benefits Of Music On The Brain | audio branding | Scoop.it
Inside a lab at the Vanderbilt Kennedy Center, Reyna Gordon is holding up a tangle of elastic wires connected to electrodes. “For the kids, we call it a
more...
No comment yet.
Scooped by iV
Scoop.it!

SONIC BRANDING: ARTICLE from BranD MAGAZINE

SONIC BRANDING: ARTICLE from BranD MAGAZINE | audio branding | Scoop.it
Sonic Branding (Brand Magazine) - Brands like to make noise but how do they create the noise their audiences want to hear.
more...
No comment yet.