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audio branding
living at the intersection of music, sound, science and marketing
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Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion - brandchannel:

Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion - brandchannel: | audio branding | Scoop.it
No one argues with music’s power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect read more:
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The 4 distinct success factors of the Beats and Apple #SoloSelfie digital campaign

The 4 distinct success factors of the Beats and Apple #SoloSelfie digital campaign | audio branding | Scoop.it
Beats By Dre, have taken that age-old internet phenomenon 'the selfie' to promote their new Solo2 headphones. The campaign has been inspired by the Karen X. Cheng's viral video called "The donut se...
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Target #MoreMusic how music can connect fans to products on an emotional level

Target #MoreMusic how music can connect fans to products on an emotional level | audio branding | Scoop.it
In order to capture the attention of the music lover, Target's strategy to reveal an entire four-minute commercial for the group 'Imagine Dragons' during a Grammys commercial was clever marketing, ...
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Sonify... Earthquakes Worldwide - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Sonify... Earthquakes Worldwide - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
We often think of sonification as an algorithm that translates data into an often abstract, often ...
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Inner Out - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Inner Out - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
The inner sounds of objects and substances picked up with contact mics or hydrophones never cea...
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"Generic Plastics Company" becomes "Sensory Revolutionary" through Branding

"Generic Plastics Company" becomes "Sensory Revolutionary" through Branding | audio branding | Scoop.it
How a company positions itself and its technology can make a tremendous difference in how it is perceived by potential customers and investors. Like it or not, brilliant engineering is only part of...
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Marketing with Musicians

Marketing with Musicians | audio branding | Scoop.it
By Claudine Collins and Mat Day, MediaCom The secret to any great collaboration is for each party to bring something different the table, play to each other’s strengths, and produce something amazing so everybody reaps the rewards. This is as true for partnerships between brands and musicians as it is for anyone else. Run DMCs…
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Spotify Launches Video Streaming, Artist Radio Shows, Running Program, Other Features

Spotify Launches Video Streaming, Artist Radio Shows, Running Program, Other Features | audio branding | Scoop.it
Press conference featured D'Angelo and ?uestlove performing
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One Better Than the Jingle: The Potential Power of Music at the Core of Brand Experiences

One Better Than the Jingle: The Potential Power of  Music at the Core of Brand Experiences | audio branding | Scoop.it
By Natalie Lam I remember when I heard Steve Karmen had penned a book on the death of the ad jingle -- examining who killed it, and how, as the title notes, “a Unique American Art Form Disappeared.” The publishing of that book in 2005 marked a stunning, ironic turn for the man who was…
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How The Hotel Industry Is Using Music To Find New Customers

How The Hotel Industry Is Using Music To Find New Customers | audio branding | Scoop.it
In the past few months, it seems like there has been a deluge of announcements from some of the biggest brands in the travel world, with all of them declaring their interest in new and updated music-related programs. In their quest to woo younger, hipper crowds, companies like Renaissance Hotels [...]
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Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song - brandchannel:

Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song - brandchannel: | audio branding | Scoop.it
Bottlebeats birthday song celebrates 100th anniversary of the Coca-Cola contour bottle by turning iconic bottle shape into music in Soundcloud tie-in
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Boeing’s Craver Offers a Peek Into Cabin Passenger Experience

Boeing’s Craver Offers a Peek Into Cabin Passenger Experience | audio branding | Scoop.it
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"It's amazing how brands don't think about what their 'sound' is": Rajeev Raja, Brandmusiq

"It's amazing how brands don't think about what their 'sound' is": Rajeev Raja, Brandmusiq | audio branding | Scoop.it
A rage in international markets, sonic branding is beginning to catch on in India. Rajeev Raja and J Mani, who co-founded sonic branding agency Brandmusiq in 2012, hope more and more clients see merit in investing in a service like the one they offer. The duo recently created what they call a
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How JWT Brazil and Dolby Captured the Iconic Sound Experience of Coke Being Poured Over Ice

How JWT Brazil and Dolby Captured the Iconic Sound Experience of Coke Being Poured Over Ice | audio branding | Scoop.it
When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.
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How Victoria's Secret use music to create subliminal ambiences and connect with the consumer

How Victoria's Secret use music to create subliminal ambiences and connect with the consumer | audio branding | Scoop.it
The lingerie fashion house Victoria's Secret uses a musical fashion spectacular in order to promote and market its goods in high-profile settings. The element of music is added to the show to enhan...
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Brands are missing the opportunity to create brand loyalty by offering consumers digital music experiences

Brands are missing the opportunity to create brand loyalty by offering consumers digital music experiences | audio branding | Scoop.it
Brands need to consider digital music as a key part of their content marketing strategies, in order to deeply connect with their customers and build loyal relationships by offering positive experie...
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Car makers use music to leverage interest in their brand and build loyal relationships

Car makers use music to leverage interest in their brand and build loyal relationships | audio branding | Scoop.it
The automotive industry is a competitive market in which manufacturer's are aggressively competing to engage audiences. Many car maker brands are using music in their marketing strategy, let's try ...
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Converse using music to give back to their core demographic...the musician

Converse using music to give back to their core demographic...the musician | audio branding | Scoop.it
Authenticity is the key to success and the consumer will re-pay you in loyalty more than any paid advertisement ever will. That is Converse's CMO Geoff Cottrill's philosophy. He is a digitally savv...
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Is The Jingle Really Dead?

Is The Jingle Really Dead? | audio branding | Scoop.it
By Marcus Peterzell, EVP, Ketchum Sports & Entertainment (KSE) Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes…
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This algorithm produces rap lyrics that rival human-generated rhymes

This algorithm produces rap lyrics that rival human-generated rhymes | audio branding | Scoop.it
An automated rap-generating algorithm pushes the boundaries of machine creativity, say computer scientists.
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Just In Time: Spotify Inks Music Deal With Starbucks

Just In Time: Spotify Inks Music Deal With Starbucks | audio branding | Scoop.it
A month before Apple is expected to launch a major competitor, Spotify is trying to cement its dominance in the streaming music market.
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Sound Advice: The Value and Power of Sound Design

Sound Advice: The Value and Power of Sound Design | audio branding | Scoop.it
By Marshall Grupp, Sound Designer/Partner/COO, Sound Lounge A wave crashing against a rock. A cooing baby. A creaky footstep, galloping horses or steady heartbeat. Maybe even a moment of silence before the eruption of a cacophony of strange and overly heightened aural sensations. These are just a few examples that make up the infinite palette of…
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One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy

One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy | audio branding | Scoop.it
"There was a big gap in the market for more subtle, playful, non-phallus-shaped toys for women," says the head of MysteryVibe, a company...
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The copy makes the music, or not… - Artdarling

The copy makes the music, or not… - Artdarling | audio branding | Scoop.it
Recently, as part of one of the projects that I currently manage at my daily job, I had to find a great memorable copy/VO for a series of new TV spots. Hav
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Why brands like Unilever and Microsoft are paying to get inside the music slipstream

Why brands like Unilever and Microsoft are paying to get inside the music slipstream | audio branding | Scoop.it
Why brands like Unilever and Microsoft are paying to get inside the music slipstream, Brands spend millions each year brokering partnerships with music artists in a bid to get a taste of the
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