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Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia

Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia | audio branding | Scoop.it
Brands have different types of mnemonics. Some have audio or sound mnemonics, some have color mnemonics, some have logos and some have a combination of audio, color, and logo.
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audio branding
living at the intersection of music, sound, science and marketing
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Making sense(s)? Why nostalgia is key to successful sensory marketing | Advertising | The Drum

Making sense(s)? Why nostalgia is key to successful sensory marketing | Advertising | The Drum | audio branding | Scoop.it
Consumers are bombarded with brand images and sounds, but, historically, they encounter scents and tastes less frequently – at least in overt campaigns.
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Stella Artois and The Roots Created a Music Video You Can Taste

Stella Artois and The Roots Created a Music Video You Can Taste | audio branding | Scoop.it
Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.
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Music-thanatology: The soundtrack to life's final moments — NewsWorks

Music-thanatology: The soundtrack to life's final moments — NewsWorks | audio branding | Scoop.it
Jennifer Hollis is perched on a black stool her harp cradled between her legs Her fingers move along the multicolored strings plucking out a melody that drifts around the hospital room An oxygen
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Pizza Hut's playable DJ pizza box is perfect for DJ Khaled wannabes

Pizza Hut's playable DJ pizza box is perfect for DJ Khaled wannabes | audio branding | Scoop.it
Pizza Hut UK has created a cardboard pizza box that is a working DJ mixing board.
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Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste

Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste | audio branding | Scoop.it
NEW YORK, Aug. 3, 2016 /PRNewswire/ -- Stella Artois and The Roots Stimulate the Senses with a One-of-a-Kind Song You Can Taste. Stella Artois join
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The new trick to get you spending more

The new trick to get you spending more | audio branding | Scoop.it
Arctic Monkeys is hot and Phil Collins is not. How brands are pumping in strategic music playlists to make shoppers spend more
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This Is What Musical Notes Actually Look Like - Facts So Romantic - Nautilus

This Is What Musical Notes Actually Look Like - Facts So Romantic - Nautilus | audio branding | Scoop.it
A few months ago, I sat poolside with friends in Palm Springs. Amid the quiet desert sublime, we reminisced about all the live music…
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Sad songs provide 'enjoyment, comfort or pain to different people'

Sad songs provide 'enjoyment, comfort or pain to different people' | audio branding | Scoop.it
Researchers at Durham University and the University of Jyväskylä, Finland, found an unexpectedly high number of participants seemed to derive great comfort from seemingly sad songs.
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Scientists say music is more like a cultural cuisine than a universal language

Scientists say music is more like a cultural cuisine than a universal language | audio branding | Scoop.it
Don't bother with heated, punch-pulling arguments over music anymore. Science says there just isn't a point. According to a new study published this week in Nature, a person's musical preferences are shaped largely by the culture in which he or she is raised, and much less by biological factors or conscious decisions. Researchers from MIT and other institutions played certain sounds for member
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A four-armed robot can now improvise music as well as human bandmates

A four-armed robot can now improvise music as well as human bandmates | audio branding | Scoop.it
He bobbed his head with the groove, and leaned way in when he wanted to play more complicated melodies, rocking and rolling with the beat of the jam. This wasn't a your average jazz band member, though—this was Shimon, a four-armed robot marimba player built by the Georgia Institute of Technology to be able t
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Singing boosts brain activity in Alzheimer’s patients, scientists

Singing boosts brain activity in Alzheimer’s patients, scientists | audio branding | Scoop.it
A US study has shown that singing in group music sessions significantly improves the cognitive abilities of moderate to severe dementia sufferers.
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Yuri Suzuki conducts orchestra of gesture-controlled mechanical bells in latest installation

Yuri Suzuki conducts orchestra of gesture-controlled mechanical bells in latest installation | audio branding | Scoop.it
Sound designer "Yuri Suzuki":http://yurisuzuki.com/ has created an orchestra of mechanical bells controlled by gesture for his latest installation, _Sharevari._ As demonstrated by Yuri in this short film, the semi-circle of mechanical instruments made from Swarovski crystal can be conducted like an orchestra, with the mechanical elements hitting the crystal according to movements of the user’s hands.
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Three-dimensional audio makes virtual reality so much better it's crazy

Three-dimensional audio makes virtual reality so much better it's crazy | audio branding | Scoop.it
"It’s just one of those things that’s just so important. You buy into what you’re seeing.”
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Paving The Way To Improve Brand Experiences: Sense & Sensibility!

Paving The Way To Improve Brand Experiences: Sense & Sensibility! | audio branding | Scoop.it
The role of multisensory processes in enhancing customer experience has reached new heights. Brands are subtly engaging the five senses to influence purchase decisions.
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Doctor Disruption » The Rhyme and Rhythm of Branding: Using Sound to Buiild Sense, Symbol and Story into your Brand

Doctor Disruption » The Rhyme and Rhythm of Branding: Using Sound to Buiild Sense, Symbol and Story into your Brand | audio branding | Scoop.it
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Google Lets You Listen To 3D Virtual Reality Audio In Your Headphones

Google Lets You Listen To 3D Virtual Reality Audio In Your Headphones | audio branding | Scoop.it
Today, Google announced a new open source project for what it deems “a key element for an immersive virtual reality experience”: spatial audio.
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The World's First Neural Synthesizer Creates Music From Human Cells

The World's First Neural Synthesizer Creates Music From Human Cells | audio branding | Scoop.it
CellF explore the possibilities of creating music and art through bioengineering
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Virgin America’s app lets you stream city-themed Spotify playlists

Virgin America’s app lets you stream city-themed Spotify playlists | audio branding | Scoop.it
Spotify and Virgin America partner up to offer travelers city-themed playlists that match the destinations they're flying to.
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How Pepsico and Mondelez are tackling their biggest challenge to date - turning marketing into a revenue center

How Pepsico and Mondelez are tackling their biggest challenge to date - turning marketing into a revenue center | audio branding | Scoop.it
In the past six months two of the world’s highest spending advertisers have come to the same radical solution to thei
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Do you hear what I hear? The impact of sound on VR | VRFocus

Grand Central Recording Studios' Ivor Taylor discusses the problems facing audio in VR.
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The Importance of Music In Marketing Campaigns

The Importance of Music In Marketing Campaigns | audio branding | Scoop.it
Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign.
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An Instrument Translates Landscape Paintings Into Music | The Creators Project

An Instrument Translates Landscape Paintings Into Music | The Creators Project | audio branding | Scoop.it
Art can now serenade you with a melody.
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Cannes Lions Doubles Down on Music Business for Its 73rd Year

Cannes Lions Doubles Down on Music Business for Its 73rd Year | audio branding | Scoop.it
Music marketing has been at the core of many of the last half-decade's most decorated campaigns at the Cannes Lions International Festival of Creativity, the biggest meet-up and awards confab of the advertising industry.
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Songs of Violence

Songs of Violence | audio branding | Scoop.it
With the goal of fostering discussion about songs that depict violence against women, FCB Brasil and the newspaper Estadão (O Estado de S. Paulo), with support from Rio de Janeiro’s  Disque Denúncia hotline, are launching their “Songs of Violence” campaign. Using Shazam—a music app for finding information about songs, which can instantaneously identify whatever music is playing nearby—the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.
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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos | audio branding | Scoop.it
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds.
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