audio branding
Follow
Find
3.1K views | +0 today
 
Scooped by iV
onto audio branding
Scoop.it!

Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia

Brand Mnemonics - Mr. D Shivakumar, President AIMA & Sr. Vice President - IMEA, Nokia | audio branding | Scoop.it
Brands have different types of mnemonics. Some have audio or sound mnemonics, some have color mnemonics, some have logos and some have a combination of audio, color, and logo.
more...
No comment yet.
audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

Police demonstrations inspire new protest songs

Police demonstrations inspire new protest songs | audio branding | Scoop.it
Protesters and police officers face off on a pedestrian bridge over Interstate 80 shortly after protesters shut down traffic in both directions in response to police killings in Missouri and New York in Berkeley, Calif.,…
more...
No comment yet.
Scooped by iV
Scoop.it!

YouTube shows video creators what copyright restrictions their audio will face, News

YouTube shows video creators what copyright restrictions their audio will face, News | audio branding | Scoop.it
News YouTube Creators Blog On Monday YouTube announced that it will list the copyright terms of tracks found in its Audio Library. That way, video creators can, Business News | EasyBranches.com™
more...
No comment yet.
Scooped by iV
Scoop.it!

▶ Tokyo Train Jingles - YouTube

Produced by http://www.nutcrackerdigitalproductions.co.uk If you've been to Tokyo, you'll remember the great jingles played on the trains - well here are som...
more...
No comment yet.
Scooped by iV
Scoop.it!

The Sound (And Taste) Of Music | Food Matters, Scientific American Blog Network

The Sound (And Taste) Of Music | Food Matters, Scientific American Blog Network | audio branding | Scoop.it
It’s said that a person can have good taste in music but what about the taste of music? What would it taste like? Experimental psychologist Charles ...
more...
No comment yet.
Scooped by iV
Scoop.it!

New 'Sightline: The Chair' Gets '3DCeption' Binaural Audio, Developer Discusses VR Audio - Road to Virtual Reality

New 'Sightline: The Chair' Gets '3DCeption' Binaural Audio, Developer Discusses VR Audio - Road to Virtual Reality | audio branding | Scoop.it
One of the busiest developers on the scene right now, Tomáš Mariančík (aka Frooxius), has just released a new version of his hit VR experience ‘Sightline: The Chair’ with added integration with 3DCeption, a “real-time binaural synthesis engine”. We asked him for his thoughts on 3DCeption and the importance of convincing positional audio in VR. New… Read the full article …
more...
No comment yet.
Scooped by iV
Scoop.it!

University of Minnesota engineers make sound loud enough to bend light on a computer chip

University of Minnesota engineers make sound loud enough to bend light on a computer chip | audio branding | Scoop.it
more...
No comment yet.
Scooped by iV
Scoop.it!

How sound can lift corportate profits | Julian Treasure & CNBC | Sound Branding

Companies often target marketing strategies around sensory issues like visuals but sounds often gets excluded. CNBC's Sri Jegarajah investigates how n
more...
No comment yet.
Scooped by iV
Scoop.it!

The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | audio branding | Scoop.it
The recent growth of marketing podcasts is a symptom of our thirst for on demand content.
Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.
Netflix, Spotify,...
more...
No comment yet.
Scooped by iV
Scoop.it!

Feeling down? Then listen to sad music - it lifts the mood!

Feeling down? Then listen to sad music - it lifts the mood! | audio branding | Scoop.it
Researchers at the Free University of Berlin discovered that nostalgia rather than sadness is the most common emotion evoked by sad music, such as ballads by Adele (pictured).
more...
No comment yet.
Scooped by iV
Scoop.it!

An Ad Agency Made Meghan Trainor's New Video, and It's Great

An Ad Agency Made Meghan Trainor's New Video, and It's Great | audio branding | Scoop.it
Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 hit? She got a brand, an ad agency and social influencers involved.
more...
No comment yet.
Scooped by iV
Scoop.it!

Uber Integrates With Spotify To Let Passengers Become Backseat DJs

Uber Integrates With Spotify To Let Passengers Become Backseat DJs | audio branding | Scoop.it
Uber is adding a new feature to its mobile app that could allow passengers to play DJ while they take a ride with one of its drivers. Thanks to an integration..
more...
No comment yet.
Scooped by iV
Scoop.it!

YouTube launching music subscription service

YouTube launching music subscription service | audio branding | Scoop.it
YouTube has finally announced its long anticipated music subscription service called "YouTube Music Key."
more...
No comment yet.
Scooped by iV
Scoop.it!

Mazda transforms car into musical instrument in YouTube film

Mazda transforms car into musical instrument in YouTube film | audio branding | Scoop.it
Mazda transforms car into musical instrument in YouTube film, If you've ever wondered what a car sounds like as a musical instrument, now is your chance to find out, as car brand Mazda has teamed up with tech company Mogees to transform a car into a percussion instrument. | Marketing Magazine
more...
No comment yet.
Scooped by iV
Scoop.it!

Event TV: The Sound of Porsche opens in Westfield

Event TV: The Sound of Porsche opens in Westfield | audio branding | Scoop.it
Car brand Porsche unveiled the UK arm of its interactive experience in Westfield London last week (5 December), which will be open to visit until 28 December.
more...
No comment yet.
Scooped by iV
Scoop.it!

Sound Might Be The Key To Touching Objects In Virtual Reality, Phuket News

Sound Might Be The Key To Touching Objects In Virtual Reality, Phuket News | audio branding | Scoop.it
Phuket News The key to a sense of touch in VR might be sound, ironically – a team working out of the University of Bristol in the UK (via New Scientist) have worked ou, Phuket Technology News from every major region around Phuket
more...
No comment yet.
Scooped by iV
Scoop.it!

▶ Sound sculpting lets you feel 3D holograms - YouTube

Full story: http://bit.ly/11JMLbE A system that enables you to feel and handle floating virtual objects with your bare hands is poised to bring virtual reali...
more...
No comment yet.
Scooped by iV
Scoop.it!

The Dark Science of Pop Music

The Dark Science of Pop Music | audio branding | Scoop.it
Record companies are tracking download and search data to predict which new songs will be hits. This has been good for business—but is it bad for music?
more...
No comment yet.
Scooped by iV
Scoop.it!

Moderator of the Audio Branding Awards 2015: Steve Keller | ( ( ( ABA ) ) ) Audio Branding Academy

Moderator of the Audio Branding Awards 2015: Steve Keller | ( ( ( ABA ) ) ) Audio Branding Academy | audio branding | Scoop.it
more...
No comment yet.
Scooped by iV
Scoop.it!

Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support

Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support | audio branding | Scoop.it
more...
No comment yet.
Scooped by iV
Scoop.it!

Being powerful literally changes your voice, science says

Being powerful literally changes your voice, science says | audio branding | Scoop.it
When you get power, your voice changes. And it's not as imperceptible as you might think.
more...
No comment yet.
Scooped by iV
Scoop.it!

Magic shoes: How to hear yourself instantly happy - life - 20 November 2014 - New Scientist

Magic shoes: How to hear yourself instantly happy - life - 20 November 2014 - New Scientist | audio branding | Scoop.it
Perception-skewing shoes can make you feel slimmer, happier and full of energy by retuning your body's soundtrack
more...
No comment yet.
Scooped by iV
Scoop.it!

5 Facts About Coke’s 5-Note Melody

5 Facts About Coke’s 5-Note Melody | audio branding | Scoop.it
Everything you'd want to know about the ear-catching melody behind Coke's global anthems and music-driven campaigns
more...
No comment yet.
Scooped by iV
Scoop.it!

Headphone Manufacturer Sennheiser to Open Experiential Pop... -- NEW YORK and SAN FRANCISCO, November 13, 2014 /PR Newswire UK/ --

Headphone Manufacturer Sennheiser to Open Experiential Pop... -- NEW YORK and SAN FRANCISCO, November 13, 2014 /PR Newswire UK/ -- | audio branding | Scoop.it
NEW YORK and SAN FRANCISCO, November 13, 2014 /PRNewswire/ --Just in time for the holidays, German premium audio...
more...
No comment yet.
Scooped by iV
Scoop.it!

Sound City Project

Sound City Project | audio branding | Scoop.it
From NYC to San Francisco or Stockholm, take a closer listen to how cities around the world sound.
more...
No comment yet.