An old musician’s joke goes “there are three kinds of drummers in the world—those who can count and those who can’t.” But perhaps there is an even more global divide. Perhaps there are three kinds of people in the world—those who can drum and those who can’t.
Does the sound of someone smacking or popping their gum drive you crazy? Do you want to pull out your hair when you hear loud music upon entering a store or your children calling "mom" over and over again?
We’ve all heard about the alleged power of subliminal verbal messages in advertising. And many of us, no doubt, have found the idea of subliminal messages intriguing, if not scary. Whether they are single frames in a film, ads with hidden images or visual suggestions, the topic is worth a look.
You’re not imagining it, Morrisons really does play the best music in the country. We go 'Behind the Music', VH1-style, with retail's best algorithmic DJ. *Daft Punk used for illustrative purposes only*
For the second year, Billboard and Shazam teamed up with Clio Music to present three specially created charts that ranked the best uses of music in advertising over the past year. The top performing commercials on these charts were recognized at the 56th annual CLIO Awards honoring creativity in advertising on Wednesday.
There's an actual scientific reason why the memory of the first time I heard The Clash has stayed so vividly with me. Think about the emotions and impulses that certain sounds have elicited in you throughout the years. Because it's time for you to ask yourselves "What's my sound strategy?"
Wait just a few minutes at any SNCF railway station in France and you will hear every announcement begin with an instantly recognisable four-note jingle sung by a female voice and usually described by English speakers as doo-doo-doo-doo’, though SNCF prefers ‘Ta-ta-ta-la’. So catchy is this jingle that Pink Floyd guitarist David Gilmour used a sample in his song Rattle that Lock.
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