'Mmm, Danone." As I watch another Gok Wan-fronted advert for Activia yogurt, I know what's coming. It's always there, right at the end. "Mmm, Danone." It's a sound that usually washes over me, but I suddenly became intrigued by this pseudo-sexy appreciation of a multinational food corporation. How did it come about? Who wrote that three-note melody? How long did it take them? Do they get paid whenever it's broadcast? And if so, how much?
By Kara Bettis The tumultuous media world carries a whir of fear and uncertainty. Older generations bemoan the demise of newspapers and young journalists nervously ponder their slim job prospects. All the while, Aldous Huxley—or even Wall-E—instill in us a dread of crippled, technology-dependent societies. Clear Channel CEO Bob Pittman believes the [...]
Sometimes we can learn a lot from bad practice. Even though I don't like to bash other people's work, I feel I have to devote an article to my latest piece of household equipment since it's got the most ridiculous bit of artificial product sound I have ever come across. So here we go. My…
When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.
Hayley Madden/Redferns/Getty You don’t so much listen to Kid A, Radiohead’s critically acclaimed 2000 album, as absorb its pulsating beats, squiggly electronica tones and trembling vocals into your subconscious. Simply put, it’s a sensory experience, which is why Detroit chef Kyle Haney decided to honor it with an event on February 19 called “A Night […]...
Here at Sugar HQ, we don't have the typical cube farm that you'd find in other office buildings, but we do get a lot of noise. Not only from the traffic in downtown San Francisco, but from the various street musicians that play outside. So these Bubble
Duncan Lamb, a product designer formerly of Nokia and Skype, thinks that our connected devices are far too app-happy. Today he launches Aether Things, a San Francisco-based company that he says will integrate hardware and software to make things that are simpler—and more beautiful—than other contenders in the expanding Internet of Things.The company's first product, Cone,...
Apple today announced that iOS in the Car, the platform that links smartphones and in-car infotainment system, is now CarPlay. The company also revealed that several automobiles will launch with the system later this year.
Ice cream can be the reward after a successful little league game, a consolation after a bad breakup, or, in the hands of gourmet geeks, a sweet musical instrument. Designers Carla Diana and Emilie Baltz recently whipped up a musical performance where a quartet of players jammed using just a quart of vanilla ice cream and some high-tech cones.
Maybe you should just plug your iPod into the booth or connect the Diebold machine to Facebook this November. It started as an office joke, but after running the numbers, I can’t escape the data. It turns out music preference is pretty well correlated with political affiliation.