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Why Brands Should Listen to Birds - Branding

Let's assume a spy at one of nature's best musicians who has a knack for sonic branding – the bird. A male bird's song may sound like a simple melody to the casual human listener. But to a female bird, this song acts as a ...
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audio branding
living at the intersection of music, sound, science and marketing
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33 Musical Earworms You Can't Escape

33 Musical Earworms You Can't Escape | audio branding | Scoop.it
We've all experienced earworms -- you know, those infectious jams that you just can't get out of your head.
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Video: New Mexico's singing road | CityMetric

Video: New Mexico's singing road | CityMetric | audio branding | Scoop.it
Traffic management isn't usually a very friendly business. Signs in stark Helvetica instruct you when to stop, go, and turn; and ocassionally flash at you if you're going too fast. In New Mexico, however, one road is operating a more reward-based approach to speed limits. 
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Your Taste in Music Can Reveal How Smart (or Dumb) You Are

Your Taste in Music Can Reveal How Smart (or Dumb) You Are | audio branding | Scoop.it
Can your music taste determine how smart or dumb you are? Virgil Griffith has mapped musical tastes of college students with their intelligence levels determined by the SAT score.
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Documentary | Borjomi piano vending machine

To make the morning easy, during Alfa Jazz Fest in Lviv, at the central city square appeared the piano, that gived out free Borjomi in return for good play.
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What Does Your Brand Sound Like?

What Does Your Brand Sound Like? | audio branding | Scoop.it
Joel Beckerman, founder of Man Made Music and author of The Sonic Boom offers some tips on what how brand managers can think about sound for their brands.
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Wired for Sound: The science behind stadium audio systems

Wired for Sound: The science behind stadium audio systems | audio branding | Scoop.it
We want our athletes throwing baseballs and footballs amazing distances, but we don’t want our stadiums throwing quite so far. We want our stadium aural experience to be crisp and clear, near us at...
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Deezer Partners with Vodafone in South Africa

Deezer Partners with Vodafone in South Africa | audio branding | Scoop.it
The Paris-based streaming company is Spotify’s largest global competitor, though relatively unknown in the US, where it has only recently begun to offer services.
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MADE Branding Experts: Millennials Expect Luxury to Come Too Easily

MADE Branding Experts: Millennials Expect Luxury to Come Too Easily | audio branding | Scoop.it
Keith Baptista, Jenné Lombardo and Mazdack Rassi are the creative minds of MADE, the 5-year-old company behind half of the Fashion Week shows and several of the cooler underground concerts (Cypress Hill, anyone?) that happened in New York last month.
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[>talkbranding] New Iberia Scent & Music: The Magic of Sensory Branding

[>talkbranding] New Iberia Scent & Music: The Magic of Sensory Branding | audio branding | Scoop.it
BY Kai-Chin Shih/ 3 MAY 2014/ TOKYOJAPAN/ talkairlines.wordpress.com The airline business is one of the most fascinating businesses in the world. It covers such a wide range of fields that pretty m...
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'Grillz' Art Installation Uses Algorithmic Data to Visualize Hip-Hop Lyrics - PSFK

'Grillz' Art Installation Uses Algorithmic Data to Visualize Hip-Hop Lyrics - PSFK | audio branding | Scoop.it
Artist creates grills representing the music genre's lyrical patterns
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Sounds of Science: The Mystique of Sonification

Sounds of Science: The Mystique of Sonification | audio branding | Scoop.it
Welcome to the final installment of Hearing the UnHeard, Sounding Out!‘s series on what we don’t hear and how this unheard world affects us. The series started out with my post on hearing, large an...
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Bizarre Gadget Makes Music by Scanning an Arm Tattoo | WIRED

Bizarre Gadget Makes Music by Scanning an Arm Tattoo | WIRED | audio branding | Scoop.it
Dmitry Morozov’s tattoo scanner plays sounds that he can alter by moving his arm. Piotr Malecki Dmitry Morozov's tattoo isn't just about looks, it's about sound. The Moscow-based artist has a hefty 8- by 3-inch barcode stretching down his left forearm, and when he scans it with the right gadget: music. Morozov grew up studying…
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Soundtrack to your small business: can music help in retail?

Soundtrack to your small business: can music help in retail? | audio branding | Scoop.it
Music creates a mood but can it affect the bottom line? Hannah Friend finds the entrepreneurs who whistle as they work
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A thoroughly entertaining beginner’s guide to data and analytics

A thoroughly entertaining beginner’s guide to data and analytics | audio branding | Scoop.it
Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?
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How Sound Impacts Your Spending: An Interview with Author Tyler Gray

How Sound Impacts Your Spending: An Interview with Author Tyler Gray | audio branding | Scoop.it
In their new book, The Sonic Boom, Joel Beckerman and Tyler Gray explore
how sound influences behavior. We talked with  Gray about what it means for
modern brands.
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Five Design Tricks Starbucks Uses to Seduce You: Video

Five Design Tricks Starbucks Uses to Seduce You: Video | audio branding | Scoop.it
May 14 (Bloomberg) –- Your neighborhood Starbucks gives off a laid back vibe, but that vibe is the result of countless hours of store testing and tweaking by high level designers. Bloomberg's Sam Grobart takes us inside an average Starbucks to break down five ways in which this coffee chain influences your experience. (Source: Bloomberg)
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How Music Can Boost a High-Intensity Workout

How Music Can Boost a High-Intensity Workout | audio branding | Scoop.it
Volunteers were able to exercise harder when they listened to their favorite songs.
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Play Me, I’m Yours | Street Pianos

Play Me, I’m Yours | Street Pianos | audio branding | Scoop.it
Touring internationally since 2008, “Play Me, I’m Yours” is an artwork by British artist Luke Jerram. Over 500 pianos have now been installed in cities across the globe, from New York to Sydney, bearing the simple instruction ‘Play Me, I’m Yours’.
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Get Your Earplugs Ready: The Worst Uses Of Sound In Branding

Get Your Earplugs Ready: The Worst Uses Of Sound In Branding | audio branding | Scoop.it
Exploited correctly, sound can elicit memory and good feelings. Done wrong--remember that noisy Sunchips bag?--it can send people fleeing.
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3D Printed Four-Eared Device Provides Immersive Soundtrack of the City

3D Printed Four-Eared Device Provides Immersive Soundtrack of the City | audio branding | Scoop.it
A couple of years ago, I went on a long and memorable family trip to the heart of NYC. After a long, exhausting bout of walking on my last late afternoon ther
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JWT Makes Music In Bid To End Mental Illness Stigma 10/13/2014

JWT Makes Music In Bid To End Mental Illness Stigma 10/13/2014 | audio branding | Scoop.it
JWT Makes Music In Bid To End Mental Illness Stigma - 10/13/2014
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3D Sonic Postcards Bring A New Meaning To Surround Sound | The Creators Project

3D Sonic Postcards Bring A New Meaning To Surround Sound | The Creators Project | audio branding | Scoop.it
With the ubiquity of high-quality image capture tools, isn't it about time that audio caught up?
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