audio branding
Follow
Find
3.2K views | +0 today
 
Scooped by iV
onto audio branding
Scoop.it!

Why Taco Bell Is Using Spanish in English-Language TV Ads | News - Advertising Age

Why Taco Bell Is Using Spanish in English-Language TV Ads | News - Advertising Age | audio branding | Scoop.it
for the second time, taco bell is using a song sung in spanish in an english-language commercial, to lend the brand cultural credence and remind it is mexican.
more...
No comment yet.
audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

Snapchat Launches 'Discover' Feature with Warner Music, Big Media in Tow

Snapchat Launches 'Discover' Feature with Warner Music, Big Media in Tow | audio branding | Scoop.it
Today Snapchat, the ephemeral messaging service fresh off a $485 million Series D round of fundraising, announced the launch of its new media platform Discover. It is a built in feature on the Snapchat app that offers daily refreshed content from select and disparate group of major media players like Vice, The Daily Mail, Comedy Central, Warner Music Group, Cosmopolitan, People, Yahoo!, and National Geographic.
more...
No comment yet.
Scooped by iV
Scoop.it!

Sensory Marketing Is the Next Frontier in Mobile Advertising

Sensory Marketing Is the Next Frontier in Mobile Advertising | audio branding | Scoop.it
Sensory marketing has been around for decades. Now brand marketers must develop sensory ads that appeal to users' emotions on mobile devices.
more...
No comment yet.
Scooped by iV
Scoop.it!

Apple Acquires Musicmetric To Add Analytics To Beats Music - hypebot

Apple Acquires Musicmetric To Add Analytics To Beats Music - hypebot | audio branding | Scoop.it
(UPDATED) Apple has acquired UK music analytics firm Musicmetric and it's parent company Semetric. Musicmetric pulls data from social, the web and music services to provide analytics and forecasting for the music industry and other media companies. Apple will reportedly use the technology to add analytics to Beats Music when it relaunches later this year. Terms of the deal were not disclosed. It is unclear whether or not the many artists and labels who currently use Musicmetric to guide their marketing will continue to have access to the service which draws data from Spotify and other rivals. And it seems...
more...
No comment yet.
Scooped by iV
Scoop.it!

The Sound of Selling: Why Audio Content Is Worth Investing In

The Sound of Selling: Why Audio Content Is Worth Investing In | audio branding | Scoop.it
As brands look to diversify their digital marketing programs, audio content proves another terrain worth exploring. Read more about trends and data here.
more...
No comment yet.
Scooped by iV
Scoop.it!

Pop Music Critic Leaves The New Yorker to Annotate Lyrics for a Start-Up

Pop Music Critic Leaves The New Yorker to Annotate Lyrics for a Start-Up | audio branding | Scoop.it
Sasha Frere-Jones will be an executive editor at Genius, a website founded on the idea of annotating rap lyrics that is mounting an ambitious expansion.
more...
No comment yet.
Scooped by iV
Scoop.it!

MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads

MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads | audio branding | Scoop.it
MediaBrix announced today its plan to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to ...
more...
No comment yet.
Scooped by iV
Scoop.it!

What's That Sound? | Trademarkology: The Law of the Brand

What's That Sound? | Trademarkology: The Law of the Brand | audio branding | Scoop.it
Not many of us, even trademark attorneys, hear a trademark when they hear the sound of a lion roaring, a laugh, a duck quacking, a cheer, or the sound of a
more...
No comment yet.
Scooped by iV
Scoop.it!

Adventures in Automotive Branding: That "Distinctive Fender Sound" - The Truth About Cars

Adventures in Automotive Branding: That "Distinctive Fender Sound" - The Truth About Cars | audio branding | Scoop.it
Detroit is a funny market when it comes to advertising. In addition to the ads, commercials and billboards that you might see or hear in other markets from national and regional advertisers, there is some advertising that is specific to the automotive industry, usually from tier 1 vendors trying to make a sale to one …
more...
No comment yet.
Scooped by iV
Scoop.it!

Tunes and technology: How music tech mastered the science of sound

Tunes and technology: How music tech mastered the science of sound | audio branding | Scoop.it
A timeline exploring music technology through the years.
more...
No comment yet.
Scooped by iV
Scoop.it!

YouTube Challenger Lets Music Fans Call the Shots

YouTube Challenger Lets Music Fans Call the Shots | audio branding | Scoop.it
The technology company Interlude has attracted the attention of the music industry with a tool that creates music videos with branching plots subject to a viewer’s choices.
more...
No comment yet.
Scooped by iV
Scoop.it!

New app safeguards sounds and memories

New app safeguards sounds and memories | audio branding | Scoop.it
When Kate St. Clair’s 7-year-old son entered hospice care, her friend Pamela Castrucci knew the family’s powerless feeling all too well, and was compelled to help them preserve his memory.
more...
No comment yet.
Scooped by iV
Scoop.it!

Logos that represent sound and movement | Analysis | Design Week

Logos that represent sound and movement | Analysis | Design Week | audio branding | Scoop.it
Bruce Mau Design has been making waves with its new branding for wireless speaker company Sonos. We look at this and other logos that represent sound and movement.
more...
No comment yet.
Scooped by iV
Scoop.it!

The New Sonos Logo Looks Like Pulsing Sound as You Scroll It

The New Sonos Logo Looks Like Pulsing Sound as You Scroll It | audio branding | Scoop.it
Scroll the page. Go on, scroll it. And marvel at the way the new, perfectly static Sonos logo pulses--like sound is emanating from its centre, producing a pounding bass line.
more...
No comment yet.
Scooped by iV
Scoop.it!

▶ Novalia PrintedMIDI for DJ QBert's Album cover - YouTube

Want to be some of the first to get your hands on some exclusive printed MIDI? Register your interest at http://www.novalia.co.uk/portfolio/printed-midi/ Nov...
more...
No comment yet.
Scooped by iV
Scoop.it!

Game Streaming Giant Twitch Announces Its Entrance Into the Music Biz

Game Streaming Giant Twitch Announces Its Entrance Into the Music Biz | audio branding | Scoop.it
Gaming site Twitch has announced on its blog two new music-related developments: a fully licensed music library and a music content creation tool.
more...
No comment yet.
Scooped by iV
Scoop.it!

The Sound of 2015 will be a lot like the sound of the year before - Telegraph

The Sound of 2015 will be a lot like the sound of the year before - Telegraph | audio branding | Scoop.it
Most new artists will be lucky to stir the current pop charts, says Neil McCormick
more...
No comment yet.
Scooped by iV
Scoop.it!

Baby-Soothing Radio Stations : "white noise sound"

Baby-Soothing Radio Stations : "white noise sound" | audio branding | Scoop.it
"white noise sound" - In order to provide babies (and subsequently, moms) with a way to fall into a peaceful sleep, Pampers set up a radio station that only broadcasts a...
more...
No comment yet.
Scooped by iV
Scoop.it!

How Movies Synchronize the Brains of an Audience | WIRED

How Movies Synchronize the Brains of an Audience | WIRED | audio branding | Scoop.it
When people watch a movie together their brain activity is, to a remarkable degree, synchronized. It's a slightly creepy thought. It's also a testament to the captivating power of cinema, says Uri Hasson, a psychologist at Princeton University.
more...
No comment yet.
Scooped by iV
Scoop.it!

You are a musical expert – Elizabeth Hellmuth Margulis – Aeon

You are a musical expert – Elizabeth Hellmuth Margulis – Aeon | audio branding | Scoop.it
You might not be a virtuoso, but you have remarkable music abilities. You just don't know about them yet
more...
No comment yet.
Scooped by iV
Scoop.it!

Oculus Brings 3D Audio To Virtual Reality, And It Sounds Great

Oculus Brings 3D Audio To Virtual Reality, And It Sounds Great | audio branding | Scoop.it
Sorry folks, there's no new version of the Oculus Rift virtual reality headset at this year's CES, and no word on when the fabled consumer version might appear. So why am I writing this post? The company has added 3D positional audio to its already mindblowing Crescent Bay demo, and it's even better than before.
more...
No comment yet.
Scooped by iV
Scoop.it!

Shazam is Making its Way to Retailers with Augmented Reality

Shazam is Making its Way to Retailers with Augmented Reality | audio branding | Scoop.it
Most people will know Shazam as that app you use when you hear a song and don’t know who it’s by. In 2014, the company focused on making its app…
more...
No comment yet.
Scooped by iV
Scoop.it!

Watch Jose Cuervo's Unique Rendition of 'Auld Lang Syne'

Watch Jose Cuervo's Unique Rendition of 'Auld Lang Syne' | audio branding | Scoop.it
Jose Cuervo celebrates New Year's Eve with unique musical contraption
more...
No comment yet.