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A Quiet Meal, Polluted by Noise

A Quiet Meal, Polluted by Noise | audio branding | Scoop.it
If you’re driving down the freeway and Aretha comes on, you’re supposed to turn it up. But sometimes loud music is just a pain in the ears.
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audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
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The Importance of Music In Marketing Campaigns

The Importance of Music In Marketing Campaigns | audio branding | Scoop.it
Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign.
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An Instrument Translates Landscape Paintings Into Music | The Creators Project

An Instrument Translates Landscape Paintings Into Music | The Creators Project | audio branding | Scoop.it
Art can now serenade you with a melody.
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Cannes Lions Doubles Down on Music Business for Its 73rd Year

Cannes Lions Doubles Down on Music Business for Its 73rd Year | audio branding | Scoop.it
Music marketing has been at the core of many of the last half-decade's most decorated campaigns at the Cannes Lions International Festival of Creativity, the biggest meet-up and awards confab of the advertising industry.
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Songs of Violence

Songs of Violence | audio branding | Scoop.it
With the goal of fostering discussion about songs that depict violence against women, FCB Brasil and the newspaper Estadão (O Estado de S. Paulo), with support from Rio de Janeiro’s  Disque Denúncia hotline, are launching their “Songs of Violence” campaign. Using Shazam—a music app for finding information about songs, which can instantaneously identify whatever music is playing nearby—the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.
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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos | audio branding | Scoop.it
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds.
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Penn Station Is Shabby, but at Least It Sounds Nice

Penn Station Is Shabby, but at Least It Sounds Nice | audio branding | Scoop.it
Timeless sounds, largely classical and allegro, are chosen from Texas to deter crime and to relieve travelers in one of New York City’s most unappealing places.
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'The Sound Photo' Instagram Project Paints Entire Pictures Without Using A Single Image

'The Sound Photo' Instagram Project Paints Entire Pictures Without Using A Single Image | audio branding | Scoop.it
Close
your eyes. No, seriously — just close your eyes for a second. Close
your eyes, open up your ears, and listen to the world around you.
What do you hear? For me, it's the sound of cat's pet fountain,
combined with the white noise of my air conditioner and the
click-clack of my keyboard as I
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Inside the Sound Lab That Uses VR to Build Immersive Spaces

Inside the Sound Lab That Uses VR to Build Immersive Spaces | audio branding | Scoop.it
Arup's SoundLab is revolutionizing sound-friendly building design; and maybe VR in general.
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Start the music

Start the music | audio branding | Scoop.it
Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and audio branding from the recent book by Uli Reese, president of iV2, ‘101 Great Minds on Music, Brands And Behavior: Conversations at the Crossroads of Audio and Advertising.’
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Make music with the Large Hadron Collider through a web app

Make music with the Large Hadron Collider through a web app | audio branding | Scoop.it
Now that music has come to the Large Hadron Collider, it's time for the giant science ring to make some music of its own. Meet Quantizer, a project fro
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Converse Rubber Tracks: Original Content, Aspiring Acts And The Rush To Disrupt Music Marketing - Forbes

Converse Rubber Tracks: Original Content, Aspiring Acts And The Rush To Disrupt Music Marketing - Forbes | audio branding | Scoop.it
DAP and Mark Ronson outside of Abbey Road Studios in London (Photo courtesy of Converse) Since launching in 2011, Converse Rubber Tracks has evolved from a stand alone studio for aspiring artists into a multi-faceted, global music platform. Converse developed the Rubber Tracks program with the help of longtime agency partner, Cornerstone [...]
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This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person | audio branding | Scoop.it
Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.
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Scientists say music is more like a cultural cuisine than a universal language

Scientists say music is more like a cultural cuisine than a universal language | audio branding | Scoop.it
Don't bother with heated, punch-pulling arguments over music anymore. Science says there just isn't a point. According to a new study published this week in Nature, a person's musical preferences are shaped largely by the culture in which he or she is raised, and much less by biological factors or conscious decisions. Researchers from MIT and other institutions played certain sounds for member
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A four-armed robot can now improvise music as well as human bandmates

A four-armed robot can now improvise music as well as human bandmates | audio branding | Scoop.it
He bobbed his head with the groove, and leaned way in when he wanted to play more complicated melodies, rocking and rolling with the beat of the jam. This wasn't a your average jazz band member, though—this was Shimon, a four-armed robot marimba player built by the Georgia Institute of Technology to be able t
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Singing boosts brain activity in Alzheimer’s patients, scientists

Singing boosts brain activity in Alzheimer’s patients, scientists | audio branding | Scoop.it
A US study has shown that singing in group music sessions significantly improves the cognitive abilities of moderate to severe dementia sufferers.
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Yuri Suzuki conducts orchestra of gesture-controlled mechanical bells in latest installation

Yuri Suzuki conducts orchestra of gesture-controlled mechanical bells in latest installation | audio branding | Scoop.it
Sound designer "Yuri Suzuki":http://yurisuzuki.com/ has created an orchestra of mechanical bells controlled by gesture for his latest installation, _Sharevari._ As demonstrated by Yuri in this short film, the semi-circle of mechanical instruments made from Swarovski crystal can be conducted like an orchestra, with the mechanical elements hitting the crystal according to movements of the user’s hands.
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Three-dimensional audio makes virtual reality so much better it's crazy

Three-dimensional audio makes virtual reality so much better it's crazy | audio branding | Scoop.it
"It’s just one of those things that’s just so important. You buy into what you’re seeing.”
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Music in the age of the algorithm - FT.com

Music in the age of the algorithm - FT.com | audio branding | Scoop.it
Thanks to the Ngram Viewer, which searches 5m texts scanned by Google Books, it is possible to check the frequency of a word’s usage dating up to 2008. Thus we find that the slang term “sheeple”, meaning “sheep people” — a neologism mocking docile
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In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity

In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity | audio branding | Scoop.it
Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat?
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Joe Canonico's curator insight, June 19, 2:54 PM
This explains the rapid increase in the audio branding in the radio industry. Marketing with sound helps the brand be more noticeable and attract a lot more attention.   
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What Makes a Successful Audio Brand? | A Sound Effect

What Makes a Successful Audio Brand? | A Sound Effect | audio branding | Scoop.it
Sound designer Henry Daw spent more than a decade working on one of the world's most recognized audio brands - here are his key takeaways:
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Joe Canonico's curator insight, June 19, 2:29 PM
This is a learning read right here if you're wondering how to promote and brand. In here it will teach you that not only a symbol can be used to advertise your brand sometimes you need a sound or a chime to make your brand stand out. This is something i will use in my near future as a business owner.
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Creating a Computer Voice That People Like

Creating a Computer Voice That People Like | audio branding | Scoop.it
Creating a computer “personality” is as much an art as it is a science, and it’s a challenge that more and more software designers are grappling with.
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Sound Matters Episode Eight

Sound Matters Episode Eight | audio branding | Scoop.it
A series of podcasts looking at – and listening to – the sounds of the world around us.
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Music technology has changed – but do we actually listen to songs differently?

Music technology has changed – but do we actually listen to songs differently? | audio branding | Scoop.it
The digital revolution has turned pop into a world of smart playlists and surprise albums. Yet the way we engage with music remains remarkably similar.
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