Dunkin' Donuts is reaching out to young consumers by partnering with Spotify to distribute music and other content from a Dunkin'-branded live concert series across Spotify's platforms and numerous other social media channels.
Brands can be designed using an 'archetypal model' or can, over time, naturally assume an archetype based on consistant behaviors and the motivations for these actions - making it easier for customers to quickly discern who or what they are and why.Pabst Blue Ribbon projects the Every Man archetype, the essential motivation of democracy, believing that all men are inherently equal and that the same beer enjoyed by a king or a president should be available to the commoner.Lego projects the limitl
Why do we like the music we do? Research has shown that musical preferences and personality are linked, yet little is known about other influences on preferences such as cognitive styles. To address this gap, we investigated how individual differences in musical preferences are explained by the empathizing-systemizing (E-S) theory. Study 1 examined the links between empathy and musical preferences across four samples. By reporting their preferential reactions to musical stimuli, samples 1 and 2
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