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The Rise of the Fake Engine Roar

The Rise of the Fake Engine Roar | audio branding | Scoop.it
To make engines sound better, some automakers are broadcasting motor noise through speaker in the cabin. Is this progress—or an affront to the purity of the engine note?
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audio branding
living at the intersection of music, sound, science and marketing
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Brands press play: Why the right music selection still matters - Digiday

Brands press play: Why the right music selection still matters - Digiday | audio branding | Scoop.it
Musicians are the best celebrities for your brand to partner with, argues one advertising music supervisor.
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The Internet Of Sound

The Internet Of Sound | audio branding | Scoop.it
How do birds communicate? By singing. And now it's the turn of the machines. A new crop of businesses are now creating what’s referred to as the Internet of..
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To lure millennials, Residence Inn uses booze, food trucks, and augmented reality

To lure millennials, Residence Inn uses booze, food trucks, and augmented reality | audio branding | Scoop.it
Hotel company Residence Inn is experimenting with mobile-based augmented reality from Blippar to add interactive experiences for younger, tech-savvy guests.
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Renowned composers add soundscapes to painted masterpieces

Renowned composers add soundscapes to painted masterpieces | audio branding | Scoop.it
Soundscapes sees six contemporary composers recontextualizing selected paintings through sound art and music installations.
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Synesthesia Artist Puts Music to Paintings

Synesthesia Artist Puts Music to Paintings | audio branding | Scoop.it
Synesthesia artist Melissa McCracken shares what it's like to experience this multiple sensory effect by painting the music the ways she sees it.
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Inside Spotify’s Hunt for the Perfect Playlist

Inside Spotify’s Hunt for the Perfect Playlist | audio branding | Scoop.it
Spotify is launching a new playlist service called Discover Weekly that uses your data to serve you songs you might like.
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Musical Preferences are Linked to Cognitive Styles

Musical Preferences are Linked to Cognitive Styles | audio branding | Scoop.it
Why do we like the music we do? Research has shown that musical preferences and personality are linked, yet little is known about other influences on preferences such as cognitive styles. To address this gap, we investigated how individual differences in musical preferences are explained by the empathizing-systemizing (E-S) theory. Study 1 examined the links between empathy and musical preferences across four samples. By reporting their preferential reactions to musical stimuli, samples 1 and 2
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Sound is the forgotten flavor sense

Sound is the forgotten flavor sense | audio branding | Scoop.it
Manipulating sound can transform our experience of food and drink, making stale potato chips taste fresh, adding the sensation of cream to black coffee, or boosting the savory, peaty notes in whiskey.
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Aleatoricism for the Game Music Composer

Aleatoricism for the Game Music Composer | audio branding | Scoop.it
I recently read a research paper about game music that I came across via Google Scholar (always an excellent resource if you're looking for food for thought).  The paper was entitled "Game Scoring:...
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An 'Interspecies' Music Interface Combines a Mask, Bacteria - Create Digital Music

An 'Interspecies' Music Interface Combines a Mask, Bacteria - Create Digital Music | audio branding | Scoop.it
Your next digital interface might be grown, not made. A musical performance made with bacteria for "interspecies" interactions.
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Flipagram Raises $70M, Scores Record Label Deals Thanks To 30M+ Music Hungry Users

Flipagram Raises $70M, Scores Record Label Deals Thanks To 30M+ Music Hungry Users | audio branding | Scoop.it
It's a mix of Instagram and YouTube...maybe a bit of an old-school RockYou component. No matter how you look at it, Flipagram has seen enormous growth and is..
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What Songs Look Like as 3-D Printed Sculptures

What Songs Look Like as 3-D Printed Sculptures | audio branding | Scoop.it
Reify turns sound waves into 3-D printed sculptures that play the sound back with an augmented reality app.
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ADVICE: Audio branding - Hotel Owner

ADVICE: Audio branding - Hotel Owner | audio branding | Scoop.it
PH Media Group director of voice and music, Dan Lafferty, examines the psychology behind audio branding and how sound can influence customer behaviour in the hotel industry.
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Jim Griffin: Music Moves Rear Ends, Heads and Hearts

Jim Griffin explains why those who are tasting the benefits of “music the service” are finding it very tasty indeed...
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Harvard grad musician crowdfunds future career using fan phone

Harvard grad musician crowdfunds future career using fan phone | audio branding | Scoop.it
Musician and Harvard grad Ryan Leslie is inviting fans to support his entire future career, via his MZRT.Life 120+ song album.
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Does music give you a SKIN ORGASM?

Does music give you a SKIN ORGASM? | audio branding | Scoop.it
Scientists at Wesleyan University in Connecticut have revealed that while 80 per cent of listeners experience physical reactions to music, a small number experience 'skin orgasms'.
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Singing Moms Help Premature Babies Recover

Singing Moms Help Premature Babies Recover | audio branding | Scoop.it
Every day a star is born in Music City, and while most find their beat on Broadway, others come to life in less conspicuous spaces.
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Dunkin', Spotify Team To Offer Branded Concert Music

Dunkin', Spotify Team To Offer Branded Concert Music | audio branding | Scoop.it
Dunkin' Donuts is reaching out to young consumers by partnering with Spotify to distribute music and other content from a Dunkin'-branded live concert series across Spotify's platforms and numerous
other social media channels.
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Brain area found that may make humans unique

Brain area found that may make humans unique | audio branding | Scoop.it
Experiment compares the way monkey and human brains respond to abstract information.
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Abbey Road: The Method and the Magic

Abbey Road: The Method and the Magic | audio branding | Scoop.it
“The magic of the place was immediate,” - Sir George Martin. Great music takes passion, knowledge, creativity, dedication and, sometimes, a little bit of
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Birds of New York: A Soundscape

Birds of New York: A Soundscape | audio branding | Scoop.it
Composing with orchestral instruments was fine. But I found a richer palette of melody, counterpoint and rhythm already in the air.
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I Second that Emotion: The Emotive Power of Music in Advertising

I Second that Emotion: The Emotive Power of Music in Advertising | audio branding | Scoop.it
Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement.
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Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song | audio branding | Scoop.it
Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.
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