audio branding
Follow
Find
3.3K views | +0 today
 
Scooped by iV
onto audio branding
Scoop.it!

The Rise of the Fake Engine Roar

The Rise of the Fake Engine Roar | audio branding | Scoop.it
To make engines sound better, some automakers are broadcasting motor noise through speaker in the cabin. Is this progress—or an affront to the purity of the engine note?
more...
No comment yet.

From around the web

audio branding
living at the intersection of music, sound, science and marketing
Curated by iV
Your new post is loading...
Your new post is loading...
Scooped by iV
Scoop.it!

Why brands like Unilever and Microsoft are paying to get inside the music slipstream

Why brands like Unilever and Microsoft are paying to get inside the music slipstream | audio branding | Scoop.it
Why brands like Unilever and Microsoft are paying to get inside the music slipstream, Brands spend millions each year brokering partnerships with music artists in a bid to get a taste of the
more...
No comment yet.
Scooped by iV
Scoop.it!

Why indicator ticks and parking bleeps can drive customers away

Why indicator ticks and parking bleeps can drive customers away | audio branding | Scoop.it
You probably have a good idea of your dream car — its colour, shape, how fast it will go and how good you’ll look behind the wheel. You might even imagine the sound of its engine as it purrs along the road.
more...
No comment yet.
Scooped by iV
Scoop.it!

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale | audio branding | Scoop.it
It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? Rich? Fat?); after all, it’s all very personal. A…
more...
No comment yet.
Scooped by iV
Scoop.it!

What Sound Provokes a Pavlovian Reaction In You?

What Sound Provokes a Pavlovian Reaction In You? | audio branding | Scoop.it
A fascinating examination of the HBO “static sound” in Playboy got us thinking about the sounds we hear that trigger a conditioned response. HBO’s now-famous static primes the brain to expect the start of a show immediately thereafter. What other noise gets you going?
more...
No comment yet.
Scooped by iV
Scoop.it!

Translating Sound To Color: Tim Bavington

Translating Sound To Color: Tim Bavington | audio branding | Scoop.it
Music translated into grandiose paintings by a British artist in the American desert
more...
No comment yet.
Scooped by iV
Scoop.it!

Articles: How Much Is Music Really Worth?

Articles: How Much Is Music Really Worth? | audio branding | Scoop.it
With the music business in an especially volatile state right now, Marc Hogan puts the industry’s woes in perspective by ...
more...
No comment yet.
Scooped by iV
Scoop.it!

The HBO ‘Static Intro’ Is The Most Powerful Force in the Universe | Playboy

The HBO ‘Static Intro’ Is The Most Powerful Force in the Universe | Playboy | audio branding | Scoop.it
You know the HBO Static Intro as soon as you hear it. Theres the sound of a TV powering on. It's followed by the appearance of a white line that spreads across the screen and it...
more...
No comment yet.
Scooped by iV
Scoop.it!

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right) | audio branding | Scoop.it
The print ads include a video player, which allows readers to watch one of three short videos created by Chevy's creative agency.
more...
No comment yet.
Scooped by iV
Scoop.it!

The future of digital TV advertising, in 5 charts

The future of digital TV advertising, in 5 charts | audio branding | Scoop.it
Video advertising revenue through connected, "over-the-top" (OTT) devices -- such as Roku and Apple TV -- will grow to $31.5 billion in 2018, up from $8.4 billion in 2015, according to a report from The Diffusion Group. Meanwhile, traditional TV advertising will slip from $59.9 billion in 2015 to $47.5 billion in 2018, the report forecasts. OTT advertising will become more valuable as measurement and targeting technologies improve. Soon “there will be no distinction between OTT and TV buying,” s
more...
No comment yet.
Scooped by iV
Scoop.it!

Nigeria: Political Jingles - What Relevance in the Positioning of Candidates?

Nigeria: Political Jingles - What Relevance in the Positioning of Candidates? | audio branding | Scoop.it
CARY Reich, a jingle writer and producer at Sound Branding Ideas once wrote: "Music makes a friendly connection with the audience. Good musical imaging contributes to the advertiser's brand, image and reputation."
more...
No comment yet.
Scooped by iV
Scoop.it!

Behind The Redesign Of The THX Deep Note, The World's Most Iconic Audio Logo

Behind The Redesign Of The THX Deep Note, The World's Most Iconic Audio Logo | audio branding | Scoop.it
The THX Deep Note has been re-created for the movie theaters of the 21st century.
more...
No comment yet.
Scooped by iV
Scoop.it!

Invisible 3D objects can be felt thanks to haptic holograms (Wired UK)

Invisible 3D objects can be felt thanks to haptic holograms (Wired UK) | audio branding | Scoop.it
Haptic technologies are big business these days, and joining that burgeoning scene is a team of researchers from Bristol University, who've found a way to create "three-dimensional haptic shapes in mid-air using focused ultrasound
more...
No comment yet.
Scooped by iV
Scoop.it!

Melody on the menu: how a sprinkle of Mozart might give your meal zing

Melody on the menu: how a sprinkle of Mozart might give your meal zing | audio branding | Scoop.it
Psychologists have found that colours and certain types of music can enhance the enjoyment of wine and food
more...
No comment yet.
Scooped by iV
Scoop.it!

"It's amazing how brands don't think about what their 'sound' is": Rajeev Raja, Brandmusiq

"It's amazing how brands don't think about what their 'sound' is": Rajeev Raja, Brandmusiq | audio branding | Scoop.it
A rage in international markets, sonic branding is beginning to catch on in India. Rajeev Raja and J Mani, who co-founded sonic branding agency Brandmusiq in 2012, hope more and more clients see merit in investing in a service like the one they offer. The duo recently created what they call a
more...
No comment yet.
Scooped by iV
Scoop.it!

Branding With Your Eyes Closed - Forbes

Branding With Your Eyes Closed - Forbes | audio branding | Scoop.it
In 1960, movie special effects innovators Hans Laube and Mike Todd, Jr. announced the introduction of Smell-O-Vision, a system that released aromas at significant moments, tying into the movie scenes on the big screen.
more...
No comment yet.
Scooped by iV
Scoop.it!

Audio branding professionals to meet in Berlin | Transform magazine

Audio branding professionals to meet in Berlin | Transform magazine | audio branding | Scoop.it
Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Audio Branding Academy is holding a three-day event in May, the ABAWARDS2015, to celebrate and drive the potential of audio branding. Now in its sixth year, the ABAWARDS will welcome industry leaders to share their thoughts and experience and to learn from others and the
more...
No comment yet.
Scooped by iV
Scoop.it!

How Sound and Music Can Help Tackle Top Brand Challenges - brandchannel:

How Sound and Music Can Help Tackle Top Brand Challenges - brandchannel: | audio branding | Scoop.it
A brand’s sonic identity can create a powerful emotional impact that transforms the brand experience
more...
No comment yet.
Scooped by iV
Scoop.it!

Musical Traffic Lights, And Other Street Projects That Made San Franciscans Look Up From Their Phones

Musical Traffic Lights, And Other Street Projects That Made San Franciscans Look Up From Their Phones | audio branding | Scoop.it
The city's Market Street Prototyping Festival featured over 50 creative installations that were hard to ignore.
more...
No comment yet.
Scooped by iV
Scoop.it!

Is your brand making sense? | Transform magazine

Is your brand making sense? | Transform magazine | audio branding | Scoop.it
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel; it shapes their behaviour and changes the way they buy. When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to
more...
No comment yet.
Scooped by iV
Scoop.it!

The Mozart Effect myth: research finds music doesn't make you smarter

Turns out you didn't miss anything by quitting piano lessons. New research presented in a pair of studies conducted by Samuel Mehr, a Harvard Graduate School of Education doctoral student, finds...
more...
No comment yet.
Scooped by iV
Scoop.it!

Alzheimer's patients' brains boosted by belting out Sound of Music

Alzheimer's patients' brains boosted by belting out Sound of Music | audio branding | Scoop.it
Four-month study finds mental performance of people with dementia improves after singing classic hits from musicals
more...
No comment yet.
Scooped by iV
Scoop.it!

Microtonal Wall - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Microtonal Wall - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
1500 speakers, each playing it’s own microtonal frequency, collectively spanning four...
more...
No comment yet.