Why do we like the music we do? Research has shown that musical preferences and personality are linked, yet little is known about other influences on preferences such as cognitive styles. To address this gap, we investigated how individual differences in musical preferences are explained by the empathizing-systemizing (E-S) theory. Study 1 examined the links between empathy and musical preferences across four samples. By reporting their preferential reactions to musical stimuli, samples 1 and 2
Dunkin' Donuts is reaching out to young consumers by partnering with Spotify to distribute music and other content from a Dunkin'-branded live concert series across Spotify's platforms and numerous other social media channels.
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