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Can You Learn To Like Music You Hate? : NPR

Can You Learn To Like Music You Hate? : NPR | audio branding | Scoop.it
A new study from the University of Melbourne claims that when you don't understand music, you don't even really hear it. And the more you hear it — and understand it — the more you might love it.
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audio branding
living at the intersection of music, sound, science and marketing
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‘Auralization’ helps rescue buildings designed for looks but not acoustics - The Boston Globe

‘Auralization’ helps rescue buildings designed for looks but not acoustics - The Boston Globe | audio branding | Scoop.it
By stirring together the acoustic properties of building materials, the dimensions of a space, and recordings of sounds such as voices and passing traffic in a computer model, acoustic consultants can simulate how a hypothetical space would sound in nearly any situation.
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You Are Daredevil—How 3-D Audio Makes the Difference in Virtual Reality

You Are Daredevil—How 3-D Audio Makes the Difference in Virtual Reality | audio branding | Scoop.it
The Netflix for virtual reality startup EEVO has one specialist assigned to putting sound in 3D.
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Strava Cycle Tracks - Music Generator

Strava Cycle Tracks - Music Generator | audio branding | Scoop.it
Amplifon's new Cycle Tracks tool allows you to transform your Strava data into your own bespoke music track and visuals that match your ride!
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Intel stuns during CES keynote with record for most drones airborne simultaneously - watch incredible footage

Intel stuns during CES keynote with record for most drones airborne simultaneously - watch incredible footage | audio branding | Scoop.it
A spectacular display of drone technology by Intel Corporation (USA) involving 100 small aircrafts being launched skywards in formation has earned a new world record title for the Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously.
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Playing music can heal your soul when you are under surgery - sounDesign

Playing music can heal your soul when you are under surgery - sounDesign | audio branding | Scoop.it
Some recent cases show that music could be used as a cure in the field of medicine, especially during surgey operations.
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Sonic Strategy: What Does Your Brand Sound Like? | LBBOnline

Sonic Strategy: What Does Your Brand Sound Like?  | LBBOnline | audio branding | Scoop.it
Little Black Book,
As the year comes to a close, Red Note managing director Greg Townley shares advice on getting your sonic strategy on the right track
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A Music Box Is Secretly an Engineering Marvel

A Music Box Is Secretly an Engineering Marvel | audio branding | Scoop.it
You give the handle a few cranks and listen to it plink out a few seconds of Twinkle, Twinkle, Little Star, but if you were to crack open a music box and dig deep into the mechanics of how it works, you’d find some deceptively simple but brilliant engineering that’s been refined over the centuries.
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6 Reasons To Create A Winning Sound

6 Reasons To Create A Winning Sound | audio branding | Scoop.it

Music has the power to help you create powerful emotional connections with your customers. Here's 6 reasons to implement music into your branding strategy.

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John Swan's curator insight, January 17, 9:03 PM

Music definitely has the power to help you connect with your audience. With the right steps you can have an edge on your competition as well as create a brand experience. Since we all connect with sound, using it strategically can benefit with marketing.

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The UX of Music

The UX of Music | audio branding | Scoop.it
Music is magic, even when it’s also mundane. The subways are full of performers, just like the streets of Nashville, but every once in a while, even when you think you’re used to it, it catches you just right and moves you. A photo posted by Kate O’Neill (@kateoneill) on Sep 30, 2015 at 5:35pm[...]
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Brands Like Coca-Cola And Nestea Are Putting Their ‘Audio Logos’ In Your Favorite Pop Songs

Brands Like Coca-Cola And Nestea Are Putting Their ‘Audio Logos’ In Your Favorite Pop Songs | audio branding | Scoop.it
Artists including Charlie Puth, the Six60 and Nico & Vinz will have brand-sponsored riffs in their songs next year — bringing a whole new meaning to the term "sell out."
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John Swan's curator insight, January 17, 9:36 PM

Brands are starting to work with musicians. They are advertising a product through today's music. For example Nestea paid for a production with Nico & Vinz that helped with promoting. I think this helpful since many people today listen to music on a regular basis.

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What turns a city into a music superstar?

What turns a city into a music superstar? | audio branding | Scoop.it
“Music cities” are emerging around the world, and on 12 November, the City of Melbourne hosted the first Australian symposium on the growing phenomenon.
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Do you hear what I hear? Your brain on Christmas music - NBC News

Do you hear what I hear? Your brain on Christmas music - NBC News | audio branding | Scoop.it
Shana McGough likes Christmas music, until she hears too much of it."I think at first Christmas music is nice, it's nostalgic, and it gets me into the holiday spirit," says the writer from Escondido, Calif. Then, "it gets old, and it can start to feel like a part of a giant sales machine trying to bleed me dry.
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10 Classic Examples of Sonic Branding You’ll Never Forget

10 Classic Examples of Sonic Branding You’ll Never Forget | audio branding | Scoop.it
Sonic branding takes more than a catchy jingle, as you'll hear in these 10 classic advertisements. Use CBS Altitude Group to harness the power of sound.
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Adam Lambert Sings For Oreo In New Global Ad Campaign

Adam Lambert Sings For Oreo In New Global Ad Campaign | audio branding | Scoop.it
Global brand director Jennifer Hull talks about teaming with Lambert, and how the brand collaborates with artists.
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ABAWARDS2015 Interview: Moderator Steve Keller

Stever Keller, moderator of the Audio Branding Awards 2015, talks about his impressions of the event and other audio branding related topics.

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Is There a Music Tech Bubble? | Billboard

Is There a Music Tech Bubble? | Billboard | audio branding | Scoop.it
The coming hangover might affect some digital music companies, but experts say not all valuations are suspect and that good ideas will continue to find financial backers.
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How Cannes Lions Will Put Music Back in the Spotlight in 2016

How Cannes Lions Will Put Music Back in the Spotlight in 2016 | audio branding | Scoop.it
In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than 75 years after the composer's death.
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How Music Creators Can Use Neuroscience to Their Advantage

How Music Creators Can Use Neuroscience to Their Advantage | audio branding | Scoop.it
For musicians, composers, and arrangers, this means trying to find a balance between controlling things and allowing time for spontaneity, serendipity, and the creativity that emerges from that. Research in four key areas can help us to increase our productivity and at the same time help us to feel less stressed out.
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Is brand sound the antidote to the skip ad button? | The Wall Blog

Is brand sound the antidote to the skip ad button? | The Wall Blog | audio branding | Scoop.it
Today's consumer has unprecedented control over what they watch, where and when. This is a viewer who is time poor and choice rich, with powerful weapons to
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John Swan's curator insight, January 17, 8:54 PM

I believe audio branding could be powerful. Many consumers don't always resonate with an ad quickly. Sound is one our fastest senors and if used strategically it can be helpful. If the sound is effective then it will serve a good purpose. Then more people will work on sound as much as they do on the visual content of an ad.

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Mobile Is The Main Ingredient In Taco Bell’s Recipe For Breakfast Success | AdExchanger

Mobile Is The Main Ingredient In Taco Bell’s Recipe For Breakfast Success | AdExchanger | audio branding | Scoop.it
When Taco Bell launched its breakfast option last year, the brand had two main challenges on its plate: driving awareness among millennials and translating that ...
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Sonic tractor beam levitates objects using only power of sound

Sonic tractor beam levitates objects using only power of sound | audio branding | Scoop.it
Engineers have invented a device that can levitate tiny objects using only sound waves. Researchers say the sonic tractor beam could create a new generation of touch screens made of moving, 3-D pixels.
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Dear Architects: Sound Matters

Dear Architects: Sound Matters | audio branding | Scoop.it
Architects often don’t think about sound. Here’s why they should.
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John Swan's curator insight, January 17, 9:29 PM

Sound really does matter. After reading about this it makes a lot of sense and shows how you can implement sound into construction. Sound at times can be invisible and when dealing with architecture, were talking design.

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The Neuroscience Of Musical Perception, Bass Guitars And Drake

The Neuroscience Of Musical Perception, Bass Guitars And Drake | audio branding | Scoop.it
Recent research hints at how the human brain is uniquely able to recognize and enjoy music. Timing in your brain is nearly everything.
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