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Music and the City: Sonic Landscapes

Music and the City: Sonic Landscapes | audio branding | Scoop.it
Many cities lay claim to particular music scenes and styles- but what are the specific features of urban lanscapes which inform and inspire the sounds of their citizens? A new film series investiga...
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audio branding
living at the intersection of music, sound, science and marketing
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Did Nielsen Kill The Radio Star?

Did Nielsen Kill The Radio Star? | audio branding | Scoop.it
At the start of 2008, everything was going well at Chicago’s WNUA 95.5-FM. The smooth-jazz station ranked in the top five in the city in listeners age 25 to 54, and its research showed that the sta...
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Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix | audio branding | Scoop.it
CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive night for the WPP network. Soundcloud's Berlin headquarters are situated where a portion of the wall once stood.
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Heineken Helps James Murphy Realize His 'Subway Symphony' Dreams

Heineken Helps James Murphy Realize His 'Subway Symphony' Dreams | audio branding | Scoop.it
Heineken has teamed up with a man on a mission to make the New York City subway experience more melodic
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Los arquetipos y la música en #CannesLions de la mano de Steve Keller de @iVGroup

Los arquetipos y la música en #CannesLions de la mano de Steve Keller de @iVGroup | audio branding | Scoop.it
Por Alicia Vidal (desde Cannes) En el medio de todas las conferencias, seminarios, conferencias de prensa y workshops que están disponibles aquí en el Cannes International Festival of Creativity, l...
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18 Sounds You Probably Didn't Realize Were Trademarked

18 Sounds You Probably Didn't Realize Were Trademarked | audio branding | Scoop.it
Registering an aural trademark with the U.S. Patent and Trademark Office is difficult, but these sounds made the cut.
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Facing the Music as a Brand Strategist - Man Made Music

Facing the Music as a Brand Strategist - Man Made Music | audio branding | Scoop.it
In facing the music as a brand strategist, designer or marketer, you have a great opportunity to tap into the power of a sound.
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This app knows how you feel -- from the look on your face

This app knows how you feel -- from the look on your face | audio branding | Scoop.it
Our emotions influence every aspect of our lives -- how we learn, how we communicate, how we make decisions. Yet they’re absent from our digital lives; the devices and apps we interact with have no way of knowing how we feel. Scientist Rana el Kaliouby aims to change that. She demos a powerful new technology that reads your facial expressions and matches them to corresponding emotions. This “emotion engine” has big implications, she says, and could change not just how we interact with machines -
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Great Minds On Music: An Interview With DDB Worldwide's Chief Creative Officer Amir Kassaei

Great Minds On Music: An Interview With DDB Worldwide's Chief Creative Officer Amir Kassaei | audio branding | Scoop.it
Amir Kassaei, Chief Creative Officer for DDB Worldwide, was born in Iran, raised in Austria, and educated in France. He settled in Germany in 1997, gaining experience at agencies such as TBWA, Barci & Partner and Springer & Jacoby. Amir is one of the most lauded creatives in the world, [...]
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Experimental Meals Let Guests Taste Sound

Experimental Meals Let Guests Taste Sound | audio branding | Scoop.it
Sony and culinary research team Bompas & Parr created Sony Multi-Room Sonic Wonderland, an immersive series of culinary experiments.
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Marketing has discovered neuroscience, but the results are more glitter than gold

Marketing has discovered neuroscience, but the results are more glitter than gold | audio branding | Scoop.it
The marketing industry has started using neuroscience, but the results are more glitter than gold
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Elixir Is a Mysterious New Coffee Drink Made With ... Sound Waves?

Elixir Is a Mysterious New Coffee Drink Made With ... Sound Waves? | audio branding | Scoop.it
In a specialty beverage world so consumed with process, it's a miracle there are any mysteries left. Anyone can find out how their cold brew got from bean to keg, which whiskey barrels their imperial stout was aged in or how their mixologist made that weird port syrup that kicked...
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Music City’s New Brain Trust

Music City’s New Brain Trust | audio branding | Scoop.it
This post contains breaking news.

The study of music and the brain has been an increasingly
hot subject of research in the past decade. Quietly and gradually, Music City’s
medical and scientific base is taking on a wider role in this expanding field.

Now comes a major turning point in that effort, as
Vanderbilt University has approved a $100,000 grant for a new Program for
Music, Mind and Society that will coordinate research, education and advocacy
across a half dozen departments at the sch
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Apple's Beats 1 to Feature Sponsors, Not Standard Ads

Apple's Beats 1 to Feature Sponsors, Not Standard Ads | audio branding | Scoop.it
Apple is adopting a sponsorship-only model in seeking advertisers for its Beats 1 radio station, eschewing standard ads for "audio mentions" of brand sponsors.
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WPP Bets on Music in Marketing Venture with Alex Da Kid

WPP Bets on Music in Marketing Venture with Alex Da Kid | audio branding | Scoop.it
The new endeavor will create campaigns that connect musical artists to brands, blurring the line between marketing and entertainment.
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A Sound Opportunity: How Brands Connect With Consumers at Summer Music Fests

A Sound Opportunity: How Brands Connect With Consumers at Summer Music Fests | audio branding | Scoop.it
Music fests attract a large, youthful, audience: approximately 32 million people attend at least one U.S. music festival each year, 46% of whom are Millennials aged 18-34. So, which product categories do these festival fans favor, and what types of brands can benefit from sponsorships and tie-ins?
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Dubai-based DJ Mostyn Rischmueller creates track using only sounds from Infiniti cars | The National

Dubai-based DJ Mostyn Rischmueller creates track using only sounds from Infiniti cars | The National | audio branding | Scoop.it
Find out how one Dubai DJ has created a track entirely made up of sounds recorded from a car and how that video has now gone viral.
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▶ Keys to Multi-Sensory Branding - YouTube

Rex Whisman interviewed on the value of multi-sensory branding. Research indicates that 80 percent of marketing is focused on sound and sight. But 80 percent...
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The sound of brand | Transform magazine

The sound of brand | Transform magazine | audio branding | Scoop.it
The atmosphere at the Audio Branding Awards 2015 in Berlin was like that of a tribe. A hotchpotch of composers, marketing professionals, entrepreneurs and brand enthusiasts, many of whom carved out the beginnings of the audio branding industry and who seem overwhelmed by the sector’s rapidly growing prestige. Audio is an immensely powerful tool for engagement, as convincingly explained by Olaf Hartmann from the Multisense Institute during his keynote, The Power of Multisense. Hartmann explained
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