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The Forgotten Power of Audio | BrandSavant

The Forgotten Power of Audio | BrandSavant | audio branding | Scoop.it
This is, we are told, the era of video. Of images. Of YouTube and Instagram and Vine and .gifs. I don't disagree with that. But do consider this Super Bowl ad,
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audio branding
living at the intersection of music, sound, science and marketing
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PC Music's Inverted Consumerism by Sasha Geffen / Pitchfork

PC Music's Inverted Consumerism by Sasha Geffen / Pitchfork | audio branding | Scoop.it
I drank from two aluminum rocket cans during the music portion of this year's SXSW. One was handed to me by a woman in a bright yellow Lipton T-shirt who had been hired to pass out samples of carbonated iced tea. The other was handed out by QT from the stage at Empire Garage as she performed at PC Music's official showcase.
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The Instrument That's the Key to Electronic Music's Future | WIRED

The Instrument That's the Key to Electronic Music's Future | WIRED | audio branding | Scoop.it
The human-friendly touch controls on the Linnstrument allow electronic musicians to realize previously unattainable levels of expressiveness and nuance.
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INSIGHT: Can TIDAL Really Make Waves In Music Streaming?

INSIGHT: Can TIDAL Really Make Waves In Music Streaming? | audio branding | Scoop.it
As rapper Jay-Z prepares to relaunch his recently acquired Scandinavian music streaming service, TIDAL, he’s turning to his high-profile friends to build hype, in hope of disrupting the space. Jay-Z acquired TIDAL as part of his purchase of Swedish...
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American Airlines is playing better music onboard, thanks to your Twitter complaints

American Airlines is playing better music onboard, thanks to your Twitter complaints | audio branding | Scoop.it
Muzak is out. Indie is in.
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Walgreens Cashiers No Longer Required To Tell Customers To "Be Well"

Walgreens Cashiers No Longer Required To Tell Customers To "Be Well" | audio branding | Scoop.it
Having someone wishing you well is always nice, but when it's a pre-ordained phrase that you know the person is required to say as part of their job, well, not everyone loves that. And so it goes t...
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Jeremy Silver: 'These are early days
for big data in music'

Jeremy Silver: 'These are early days<br/>for big data in music' | audio branding | Scoop.it
Jeremy Silver discusses the future contribution that big data will make to the music industry
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Holding You Captive: Why Jingles Work in Advertising - The Buffalo News

Holding You Captive: Why Jingles Work in Advertising  - The Buffalo News | audio branding | Scoop.it
Ben Parr is in the attention business. The journalist-turned-entrepreneur-turned author is offering his take on what cuts through the media clutter in the book Captivology: The Science of Capturing People’s Attention, released this month by HarperOne.Through research and interviews ... - The Buffalo News
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If You Want to Understand What's Become of the Music Industry, Look At SXSW

If You Want to Understand What's Become of the Music Industry, Look At SXSW | audio branding | Scoop.it
The debate around SXSW cuts to the heart of the industry.
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American Airlines Courts The Youth Vote With "Indie" Boarding Music

American Airlines Courts The Youth Vote With "Indie" Boarding Music | audio branding | Scoop.it
The world's largest airline is hoping to up its cool factor with the sounds of Foster the People, The XX, and other "indie" jams. "Not everyone’s a fan of indie music, of course, but...
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Some of the world's biggest bands are now brands

Some of the world's biggest bands are now brands | audio branding | Scoop.it
Scottish rock outfit Idlewild’s return to the charts after six years away has ensured a bracing start to the year – especially when accompanied by the fruits of the group’s other new venture: an Idlewild-branded ale.
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Brain's Link Between Sounds, Smells and Memory Revealed

Brain's Link Between Sounds, Smells and Memory Revealed | audio branding | Scoop.it
The same part of the brain that's in charge of processing our senses is also responsible, at least in part, for storing emotional memories, a new study suggest.
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The Science of Sensory Marketing

The Science of Sensory Marketing | audio branding | Scoop.it
New research suggests that many industries are missing opportunities to connect with customers’ senses.
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This is Your Brain on Jazz Improvisation: The Neuroscience of Creativity

This is Your Brain on Jazz Improvisation: The Neuroscience of Creativity | audio branding | Scoop.it
It’s clear that amateur saxophonist and Johns Hopkins surgeon Charles Limb has an abiding interest in the neuroscience of creativity.
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The Future of the Web is Loud

The Future of the Web is Loud | audio branding | Scoop.it
Photo credit: mrsamuraiamv Audio on the web is changing in a big way. The future of the web is loud and I like it. We’ve come a long way in recent years and audio on the web has grown in leaps…
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Sony launches Spotify-powered PlayStation Music streaming service

Sony launches Spotify-powered PlayStation Music streaming service | audio branding | Scoop.it
‘It’s a third-party service given first-party priority on the platform,’ says Sony of new PlayStation 4 and PlayStation 3 partnership
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If You Could Get an Audio Tattoo, What Would It Be?

If You Could Get an Audio Tattoo, What Would It Be? | audio branding | Scoop.it
Here's a thoroughly silly hypothetical question that is nonetheless lots of fun to think about: If audio tattoos existed, what would yours be? Before we go farther, let's define our terms. For the ...
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Marketing directors ‘buy into talent like airspace’ - Ministry of Sound’s Matthew Kershaw

Marketing directors ‘buy into talent like airspace’ - Ministry of Sound’s Matthew Kershaw | audio branding | Scoop.it
Marketing directors are too often “buying into talent like they might buy into airspace”, according to Ministry of Sound...
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Eenie-meenie-miney earworms: How jingles bore into our brains - The Buffalo News

Eenie-meenie-miney earworms: How jingles bore into our brains  - The Buffalo News | audio branding | Scoop.it
Why do jingles get stuck in your head? Because our brains are primed for it, even before birth. Here’s why: • Music is one of our most primal preferences. “(Music) is familiar from the get-go,” said Nancy Irwin, a therapist and author from Los Angeles. A fetus&#... - The Buffalo News
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Jingles: Those annoying ditties you hate to love - The Buffalo News

Jingles: Those annoying ditties you hate to love  - The Buffalo News | audio branding | Scoop.it
Sometimes it just bores into your brain. You can’t shake it, shoo it, shun it.It’s stuck.That’s what happened to Jason Cordova three years ago, when he took over his then-ailing father’s Niagara Falls company. A fit former Army captain with windswept s... - The Buffalo News
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Why ‘sticky’ jingles often work best - The Buffalo News

Why ‘sticky’ jingles often work best  - The Buffalo News | audio branding | Scoop.it
Musicians have a word for jingles: “sticky.” But the stickiest jingles don’t need to be masterful musical compositions. Sometimes they needn’t even be in tune. A visit to the office of Rob Deemer reveals why.Deemer, 44, is an associate professor and the head of ... - The Buffalo News
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5 Ways City Sounds Could Be Harnessed To Create Better Urban Living

5 Ways City Sounds Could Be Harnessed To Create Better Urban Living | audio branding | Scoop.it
Counting cars, finding where shootings have occurred, and counting wildlife: all of this can be done by listening the sounds of the city.
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Why BMW pumps its engine sound through the speakers, and other lessons from the ‘sensory marketing’ boom

Why BMW pumps its engine sound through the speakers, and other lessons from the ‘sensory marketing’ boom | audio branding | Scoop.it
New research suggests that we’re about to enter an era in which many more consumer products companies will take advantage of sense-based marketing.
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Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It | audio branding | Scoop.it
No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought every rap tape ever slapped with a Parental Advisory sticker. I loved all the dirty, dangerous content, sure.
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Sounds Of The Cities – USA | Travel Feature

Sounds Of The Cities – USA | Travel Feature | audio branding | Scoop.it
Perhaps the most striking thing about American music is not its inventiveness or diversity, but how each and every city or region across the vast country has...
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