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The Forgotten Power of Audio | BrandSavant

The Forgotten Power of Audio | BrandSavant | audio branding | Scoop.it
This is, we are told, the era of video. Of images. Of YouTube and Instagram and Vine and .gifs. I don't disagree with that. But do consider this Super Bowl ad,
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audio branding
living at the intersection of music, sound, science and marketing
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Airwaves: The psychology of pop

Airwaves: The psychology of pop | audio branding | Scoop.it
Several weeks ago, I wrote a column about the lack of sophistication in the lyrics of popular music — a fact that was supported by research that analyzed the reading-level of the most popular
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A Radio Station Playable Only on the Williamsburg Bridge

A Radio Station Playable Only on the Williamsburg Bridge | audio branding | Scoop.it
W.B.B.R. plays a pump-up song on your way up the bridge and a cool-down on the way down, changing music every day for added inspiration.
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Why Are Movie Trailers Using So Many Creepy Pop Covers? A Music Director Explains.

Why Are Movie Trailers Using So Many Creepy Pop Covers? A Music Director Explains. | audio branding | Scoop.it
There’s a formula to making movie trailers, the many ingredients of which (quirky indie music, dramatic title cards, and so on) have been pointed out, and parodied, again andagain. Lately, though, we’ve noticed the rise of a different recurring trailer trope: Familiar pop songs remade as creepy, dirge-like soundtracks. The most recent example...
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Coke's innovative "drinkable ad's" flow from TV to Mobile with Shazam

Coke's innovative "drinkable ad's" flow from TV to Mobile with Shazam | audio branding | Scoop.it
May 2015, Coke Zero launched a completely interactive campaign as part of it's  sponsorship at the NCAA Mens Final Four competition. The idea was to use cool, new technology as a means of inducing ...
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Brands press play: Why the right music selection still matters - Digiday

Brands press play: Why the right music selection still matters - Digiday | audio branding | Scoop.it
Musicians are the best celebrities for your brand to partner with, argues one advertising music supervisor.
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The Internet Of Sound

The Internet Of Sound | audio branding | Scoop.it
How do birds communicate? By singing. And now it's the turn of the machines. A new crop of businesses are now creating what’s referred to as the Internet of..
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To lure millennials, Residence Inn uses booze, food trucks, and augmented reality

To lure millennials, Residence Inn uses booze, food trucks, and augmented reality | audio branding | Scoop.it
Hotel company Residence Inn is experimenting with mobile-based augmented reality from Blippar to add interactive experiences for younger, tech-savvy guests.
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Renowned composers add soundscapes to painted masterpieces

Renowned composers add soundscapes to painted masterpieces | audio branding | Scoop.it
Soundscapes sees six contemporary composers recontextualizing selected paintings through sound art and music installations.
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Synesthesia Artist Puts Music to Paintings

Synesthesia Artist Puts Music to Paintings | audio branding | Scoop.it
Synesthesia artist Melissa McCracken shares what it's like to experience this multiple sensory effect by painting the music the ways she sees it.
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Inside Spotify’s Hunt for the Perfect Playlist

Inside Spotify’s Hunt for the Perfect Playlist | audio branding | Scoop.it
Spotify is launching a new playlist service called Discover Weekly that uses your data to serve you songs you might like.
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Musical Preferences are Linked to Cognitive Styles

Musical Preferences are Linked to Cognitive Styles | audio branding | Scoop.it
Why do we like the music we do? Research has shown that musical preferences and personality are linked, yet little is known about other influences on preferences such as cognitive styles. To address this gap, we investigated how individual differences in musical preferences are explained by the empathizing-systemizing (E-S) theory. Study 1 examined the links between empathy and musical preferences across four samples. By reporting their preferential reactions to musical stimuli, samples 1 and 2
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Sound is the forgotten flavor sense

Sound is the forgotten flavor sense | audio branding | Scoop.it
Manipulating sound can transform our experience of food and drink, making stale potato chips taste fresh, adding the sensation of cream to black coffee, or boosting the savory, peaty notes in whiskey.
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Aleatoricism for the Game Music Composer

Aleatoricism for the Game Music Composer | audio branding | Scoop.it
I recently read a research paper about game music that I came across via Google Scholar (always an excellent resource if you're looking for food for thought).  The paper was entitled "Game Scoring:...
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The sound of music, according to physicists

The sound of music, according to physicists | audio branding | Scoop.it
Joshua Bodon is sick of hearing "Somewhere Over the Rainbow." More specifically, he's sick of hearing one 25-second clip of the song repeated more than 550 times.
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Close Listening: How Sound Reveals The Invisible

Close Listening: How Sound Reveals The Invisible | audio branding | Scoop.it
The stethoscope seems so simple — a 19th century tool for listening more closely to the human heart or lungs. It also sparked a culture of listening that is transforming the way scientists learn.
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Have 3 Undergrads Just Created An Instagram For Music?

Have 3 Undergrads Just Created An Instagram For Music? | audio branding | Scoop.it
As app development explodes on campuses, three Tufts undergrads may have just created an Instagram for music lovers.
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▶ Using Audio Branding Techniques in Radio - YouTube

In this video Mike from https://radio.co looks at how you can leverage Audio Branding techniques used by the advertising industry in your internet radio stat...
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Jim Griffin: Music Moves Rear Ends, Heads and Hearts

Jim Griffin explains why those who are tasting the benefits of “music the service” are finding it very tasty indeed...
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Harvard grad musician crowdfunds future career using fan phone

Harvard grad musician crowdfunds future career using fan phone | audio branding | Scoop.it
Musician and Harvard grad Ryan Leslie is inviting fans to support his entire future career, via his MZRT.Life 120+ song album.
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Does music give you a SKIN ORGASM?

Does music give you a SKIN ORGASM? | audio branding | Scoop.it
Scientists at Wesleyan University in Connecticut have revealed that while 80 per cent of listeners experience physical reactions to music, a small number experience 'skin orgasms'.
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Singing Moms Help Premature Babies Recover

Singing Moms Help Premature Babies Recover | audio branding | Scoop.it
Every day a star is born in Music City, and while most find their beat on Broadway, others come to life in less conspicuous spaces.
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Dunkin', Spotify Team To Offer Branded Concert Music

Dunkin', Spotify Team To Offer Branded Concert Music | audio branding | Scoop.it
Dunkin' Donuts is reaching out to young consumers by partnering with Spotify to distribute music and other content from a Dunkin'-branded live concert series across Spotify's platforms and numerous
other social media channels.
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Brain area found that may make humans unique

Brain area found that may make humans unique | audio branding | Scoop.it
Experiment compares the way monkey and human brains respond to abstract information.
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Abbey Road: The Method and the Magic

Abbey Road: The Method and the Magic | audio branding | Scoop.it
“The magic of the place was immediate,” - Sir George Martin. Great music takes passion, knowledge, creativity, dedication and, sometimes, a little bit of
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